I am a detail-oriented digital marketer with hands-on experience in Paid Search strategy, PPC campaign execution, and performance optimization. I'm proficient in managing campaigns across Google Ads, Meta, and LinkedIn, and I bring skills in data analysis, ad copywriting, keyword research, and landing page optimization to the table. I truly enjoy adapting to fast-paced environments with a proactive, analytical mindset and a collaborative approach. Throughout my career, I've worked on diverse projects including multi-channel campaigns and targeted digital media plans. I am always eager to leverage my knowledge and creativity to help brands grow and connect with their audiences effectively.

Lila Modhavadiya

I am a detail-oriented digital marketer with hands-on experience in Paid Search strategy, PPC campaign execution, and performance optimization. I'm proficient in managing campaigns across Google Ads, Meta, and LinkedIn, and I bring skills in data analysis, ad copywriting, keyword research, and landing page optimization to the table. I truly enjoy adapting to fast-paced environments with a proactive, analytical mindset and a collaborative approach. Throughout my career, I've worked on diverse projects including multi-channel campaigns and targeted digital media plans. I am always eager to leverage my knowledge and creativity to help brands grow and connect with their audiences effectively.

Available to hire

I am a detail-oriented digital marketer with hands-on experience in Paid Search strategy, PPC campaign execution, and performance optimization. I’m proficient in managing campaigns across Google Ads, Meta, and LinkedIn, and I bring skills in data analysis, ad copywriting, keyword research, and landing page optimization to the table. I truly enjoy adapting to fast-paced environments with a proactive, analytical mindset and a collaborative approach.

Throughout my career, I’ve worked on diverse projects including multi-channel campaigns and targeted digital media plans. I am always eager to leverage my knowledge and creativity to help brands grow and connect with their audiences effectively.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Work Experience

Marketing intern at Etherflow Accounting Services LLP
January 1, 2025 - April 30, 2025
Supported PPC campaign setup and daily performance monitoring on Google Ads and Meta Ads. Conducted keyword research, ad copywriting, and implemented optimizations to improve CTR. Collaborated on landing page design and A/B testing to enhance user experience and conversion rates. Designed ad visuals using Canva and provided performance insights using GA4 and Looker Studio.
Customer Service Representative at Farm Boy, Canada
January 1, 2024 - April 30, 2024
Provided personalized customer support and maintained store presentation standards. Collaborated with team members to ensure smooth daily retail operations.

Education

Postgraduate Diploma at Algonquin College
September 1, 2024 - April 30, 2025
Postgraduate Diploma at Algonquin College
January 1, 2024 - August 31, 2024
Bachelor of Business Administration at Shri V. j. Modha college
April 1, 2020 - April 30, 2023

Qualifications

Google Ads Search Certification
January 11, 2030 - July 3, 2025
HubSpot Digital Advertising
January 11, 2030 - July 3, 2025
Google Analytics 4 (GA4)
January 11, 2030 - July 3, 2025
Learning PPC with Google Ads
January 11, 2030 - July 3, 2025
Prompt Engineering with ChatGPT
January 11, 2030 - July 3, 2025
Introduction to Tableau
January 11, 2030 - July 3, 2025
Looker Studio for Marketers
January 11, 2030 - July 3, 2025
SEO Foundations
January 11, 2030 - July 3, 2025
Canava essentials training
January 11, 2030 - July 3, 2025

Industry Experience

Professional Services, Retail, Media & Entertainment