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I am a results-oriented E-commerce Manager with a passion for driving online sales and building strong brand experiences. I have a proven ability to manage complex projects and deliver exceptional content, sharpened in a fast-paced startup environment. Currently, I am seeking to contribute my skills in SEO, PPC, website management, and data analysis to a thriving team in Berlin while actively learning German. I bring experience in optimizing online user experiences, managing digital media buying strategies, and improving conversion rates by leveraging data analytics. Additionally, I have supported comprehensive marketing campaigns across multiple channels and enjoy crafting strategies that enhance brand engagement and operational efficiency.…I am a results-oriented E-commerce Manager with a passion for driving online sales and building strong brand experiences. I have a proven ability to manage complex projects and deliver exceptional content, sharpened in a fast-paced startup environment. Currently, I am seeking to contribute my skills in SEO, PPC, website management, and data analysis to a thriving team in Berlin while actively learning German. I bring experience in optimizing online user experiences, managing digital media buying strategies, and improving conversion rates by leveraging data analytics. Additionally, I have supported comprehensive marketing campaigns across multiple channels and enjoy crafting strategies that enhance brand engagement and operational efficiency.

Claudette Vargas Richardson

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a results-oriented E-commerce Manager with a passion for driving online sales and building strong brand experiences. I have a proven ability to manage complex projects and deliver exceptional content, sharpened in a fast-paced startup environment. Currently, I am seeking to contribute my skills in SEO, PPC, website management, and data analysis to a thriving team in Berlin while actively learning German. I bring experience in optimizing online user experiences, managing digital media buying strategies, and improving conversion rates by leveraging data analytics. Additionally, I have supported comprehensive marketing campaigns across multiple channels and enjoy crafting strategies that enhance brand engagement and operational efficiency.…I am a results-oriented E-commerce Manager with a passion for driving online sales and building strong brand experiences. I have a proven ability to manage complex projects and deliver exceptional content, sharpened in a fast-paced startup environment. Currently, I am seeking to contribute my skills in SEO, PPC, website management, and data analysis to a thriving team in Berlin while actively learning German. I bring experience in optimizing online user experiences, managing digital media buying strategies, and improving conversion rates by leveraging data analytics. Additionally, I have supported comprehensive marketing campaigns across multiple channels and enjoy crafting strategies that enhance brand engagement and operational efficiency.

Available to hire

I am a results-oriented E-commerce Manager with a passion for driving online sales and building strong brand experiences. I have a proven ability to manage complex projects and deliver exceptional content, sharpened in a fast-paced startup environment. Currently, I am seeking to contribute my skills in SEO, PPC, website management, and data analysis to a thriving team in Berlin while actively learning German.

I bring experience in optimizing online user experiences, managing digital media buying strategies, and improving conversion rates by leveraging data analytics. Additionally, I have supported comprehensive marketing campaigns across multiple channels and enjoy crafting strategies that enhance brand engagement and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Executive at CoolCash DR & CoolMarket

December 1, 2021 - August 31, 2023

Supported comprehensive marketing and advertising promotional activities across various channels, including social media, email marketing, web, and sales materials. Specialized in media buying, effectively managing Google Ads, Google Ad Manager, and Facebook Ads campaigns to drive targeted traffic and conversions. Developed and maintained an editorial calendar, ensuring a consistent flow of engaging content and managing the entire content production process from conception to publication. Implemented SEO strategies, executed influencer marketing campaigns, and conducted thorough market research to inform marketing initiatives. Achieved a 20%+ increase in user engagement across multiple social media platforms and consistently drove over 20 conversions per month via Facebook and Instagram campaigns.

Senior Marketing Executive at CoolCorp

March 1, 2021 - June 21, 2024

Managed and optimized the online user experience across all platforms to maximize sales conversions. Curated product selections, optimized product listings, and executed digital media buying strategies, resulting in 15% increase in conversion rates. Scheduled and executed website content updates, performed website audits, and leveraged data analytics to inform strategic marketing decisions. Drove operational efficiency to improve product and content placement, enhance user experience, and deliver high conversion levels.

Marketing Consultant

August 1, 2018 - June 21, 2024

Analyzed marketing trends and data to provide clients with strategic marketing recommendations. Advised clients on effective promotions, branding, and media channel selection to optimize marketing outcomes. Developed and implemented comprehensive marketing strategies for various products and services. Areas of expertise included outbound marketing strategies, media placement and optimization, and social media campaign development and management.

Spot Verifier at Media Monitors

May 1, 2018 - January 31, 2020

Conducted comprehensive monitoring and analysis of radio, television, internet, and newspaper advertisements to ensure quality assurance and compliance. Performed in-depth station investigations to identify trends and optimize advertising placement.

Jr Graphic Designer & Operations Assistant at Editora Búho

May 1, 2013 - August 31, 2013