Christy Grace Provines
Hi, I'm Christy Grace Provines, a brand and communications professional with over 21 years of experience in strategic marketing and campaign management across private and public sectors.
About
Hi, I’m Christy Grace Provines, a brand and communications professional with over 21 years of experience in strategic marketing and campaign management across private and public sectors. I’ve had the privilege to work with some amazing teams and brands, developing innovative brand architectures, influencer marketing initiatives, and content strategies focused on trust and safety in the technology space. I hold a Master of Public Affairs from Columbia University, specializing in online trust, tech policy, and countering violent extremist content online.
I thrive in dynamic environments where I can lead global teams to develop impactful marketing and communication strategies that align with high standards and evolving market needs. Whether guiding startups or established brands, I’m passionate about crafting narratives that resonate and create meaningful connections with audiences worldwide.
- 21 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Consumer Goods
- Non-Profit Organization
- Professional Services
- Telecommunications
- Real Estate & Construction
More experts in New York, United States
Work experience· 20 roles
Built and led global brand, communications, and marketing function for a trust-focused social media platform; established brand architecture, voice, and messaging strategy aligned with EU trust and safety standards, while advising founder on narrative positioning and reputational risk. Developed a replicable brand architecture framework and high-impact global event strategy, content marketing program, multi-channel organic content, paid media, and influencer/brand ambassador initiatives; established and led a high-performing team globally.
Built and led global brand, communications, and marketing function for a trust-focused social media platform. Established brand architecture, voice, and messaging strategy aligned with EU trust and safety standards, while advising founder on narrative positioning and reputational risk. Developed a replicable brand architecture framework and high-impact global event strategy, content marketing program, multi-channel organic content, paid media, and influencer/brand ambassador initiatives. Established and led a high-performing team globally.
Served as Agency business lead and senior leadership liaison/communications consult for brand CMOs and marketing teams at major media/tech and CPG brands. Managed internal media and account teams; provided strategic communications counsel and oversight of planning, buying, execution and digital operations/analytics for 9-12 direct reports managing budgets totaling more than $25MM.
Education· 6
Certifications and awards· 18
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