Christy Grace Provines
Available to hire
Hi, I’m Christy Grace Provines, a brand and communications professional with over 21 years of experience in strategic marketing and campaign management across private and public sectors. I’ve had the privilege to work with some amazing teams and brands, developing innovative brand architectures, influencer marketing initiatives, and content strategies focused on trust and safety in the technology space. I hold a Master of Public Affairs from Columbia University, specializing in online trust, tech policy, and countering violent extremist content online.
I thrive in dynamic environments where I can lead global teams to develop impactful marketing and communication strategies that align with high standards and evolving market needs. Whether guiding startups or established brands, I’m passionate about crafting narratives that resonate and create meaningful connections with audiences worldwide.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founding Global Head of Brand and Communications at Media.com
January 1, 2024 - December 31, 2025Built and led global brand, communications, and marketing function for a trust-focused social media platform. Established brand architecture, voice, and messaging strategy aligned with EU trust and safety standards, while advising founder on narrative positioning and reputational risk. Developed a replicable brand architecture framework and high-impact global event strategy, content marketing program, multi-channel organic content, paid media, and influencer/brand ambassador initiatives. Established and led a high-performing team globally.
Group Director (VP) at SwellShark
January 1, 2020 - December 31, 2023Served as Agency business lead and senior leadership liaison/communications consult for brand CMOs and marketing teams at major media/tech and CPG brands. Managed internal media and account teams; provided strategic comms counsel and oversight of planning, buying, execution and digital ops/analytics (9-12 direct reports) for budgets totaling more than $25MM.
VP, Strategy at Rauxa | Publicis
January 1, 2019 - December 31, 2020Led Verizon Consumer team (9 direct reports) for CRM strategy and special projects, including launching the Verizon Visa Card.
VP, Strategic Development | Managing Director, NYC Office at Touchstorm
January 1, 2018 - December 31, 2019Led cost-saving relocation of NYC office (Manhattan) and expansion of Agency’s global client base to India and Singapore. Grew EU portfolio by 40% with 17 direct reports.
Partner at Junction 37
January 1, 2017 - December 31, 2018Grew Agency from 2 to 9 employees in year one. Led new business efforts that tripled agency revenue in year one. Launched major CPG client’s first brand campaign including custom content and influencer marketing.
Principle Communications Consultant at Various Clients
January 1, 2013 - April 27, 2024Provided consultant services specializing in media, tech, and issue advocacy. Clients included Media Dot Com, Counter Extremism Project, Columbia Journalism School, BET, L’Oréal, and others.
Senior Beauty Manager at PEOPLE Magazine | people.com (Time, Inc.)
January 1, 2008 - December 31, 2013Managed beauty content and marketing initiatives.
Account Director at Media Networks (Time, Inc. Digital Agency)
January 1, 2008 - December 31, 2013Led account management activities.
Digital Director at W Magazine | wmag.com (Conde Nast/Advance Publications)
January 1, 2014 - December 31, 2015Managed digital operations for W Magazine.
Senior National Advertising Manager at Conde Nast/Advance Publications
January 1, 2007 - December 31, 2008Managed national advertising operations.
Senior Account Executive at Conde Nast/Advance Publications
January 1, 2004 - December 31, 2007Managed client accounts.
Founding Global Head of Brand and Communications at Media.com
January 1, 2024 - December 31, 2025Built and led global brand, communications, and marketing function for a trust-focused social media platform; established brand architecture, voice, and messaging strategy aligned with EU trust and safety standards, while advising founder on narrative positioning and reputational risk. Developed a replicable brand architecture framework and high-impact global event strategy, content marketing program, multi-channel organic content, paid media, and influencer/brand ambassador initiatives; established and led a high-performing team globally.
VP Group Director at SwellShark
January 1, 2020 - December 31, 2023Served as Agency business lead and senior leadership liaison/communications consult for brand CMOs and marketing teams at major media/tech and CPG brands. Managed internal media and account teams; provided strategic communications counsel and oversight of planning, buying, execution and digital operations/analytics for 9-12 direct reports managing budgets totaling more than $25MM.
VP, Strategy at Rauxa | Publicis
January 1, 2019 - December 31, 2020Led Verizon Consumer team for CRM strategy and special projects; successfully launched Verizon Visa Card.
VP, Strategic Development | Managing Director, NYC Office at Touchstorm
January 1, 2018 - December 31, 2019Led cost-saving relocation of NYC office and expansion of Agency’s global client base to India and Singapore; grew EU portfolio by 40% overseeing 17 direct reports.
Partner at Junction 37
January 1, 2017 - December 31, 2018Grew Agency from 2 to 9 employees in the first year and led new business efforts that tripled agency revenue. Launched major CPG client’s first brand campaign and led all adjacent custom content and influencer marketing.
Senior Beauty Manager / Account Director at Time, Inc.
January 1, 2008 - December 31, 2013Held roles including Senior Beauty Manager at PEOPLE Magazine and Account Director at Media Networks (Time, Inc. Digital Agency).
Digital Director at W Magazine | Conde Nast/Advance Publications
January 1, 2014 - December 31, 2015Directed digital content and strategy for W Magazine's website.
Senior National Advertising Manager at Conde Nast/Advance Publications
January 1, 2007 - December 31, 2008Managed national advertising for Conde Nast publications.
Senior Account Executive at Conde Nast/Advance Publications
January 1, 2004 - December 31, 2007Handled senior account executive duties in Jacksonville, FL.
Education
MPA at Columbia University | School of International and Public Affairs (SIPA)
January 1, 2015 - May 1, 2017BA at Iowa State University, Ames, IA
January 1, 1998 - December 31, 2002BS at Iowa State University, Ames, IA
January 1, 1998 - December 31, 2002MPA at Columbia University | School of International and Public Affairs (SIPA)
January 1, 2015 - May 1, 2017BA at Iowa State University, Ames, IA
January 1, 1998 - December 31, 2002BS at Iowa State University, Ames, IA
January 1, 1998 - December 31, 2002Qualifications
Balanced Body - Mat Pilates
January 1, 2010 - December 31, 2010Yoga Alliance - RYS 200 Hour
January 1, 2018 - December 31, 2018Trauma Center - Trauma Sensitive Yoga Foundational Training – 20 Hour
January 1, 2022 - December 31, 2022NYS Mandated Reporting Training
January 1, 2024 - December 31, 2024CASA Pre-service and annual continuing education training
January 1, 2023 - December 31, 2023American Association of Advertising Agencies (4A’s) – Team Leadership Certificate
January 1, 2022 - December 31, 2022The Trade Desk - The Edge Academy: Executive Program Certification
January 1, 2022 - December 31, 2022IBM – Artificial Intelligence Fundamentals
January 1, 2024 - December 31, 2024Soliya/UN Alliance of Civilians (UNAOC) – Global Connect Program, Advanced Facilitation Certification
January 1, 2016 - December 31, 2016Balanced Body - Mat Pilates
January 1, 2010 - December 31, 2010Yoga Alliance - RYS 200 Hour
January 1, 2018 - December 31, 2018Trauma Center- Trauma Sensitive Yoga Foundational Training – 20 Hour
January 1, 2022 - December 31, 2022NYS Mandated Reporting Training
January 1, 2024 - December 31, 2024CASA Pre-service and annual continuing education training
January 1, 2023 - December 31, 2023American Association of Advertising Agencies (4A’s) – Team Leadership Certificate
January 1, 2022 - December 31, 2022The Trade Desk - The Edge Academy: Executive Program Certification
January 1, 2022 - December 31, 2022IBM – Artificial Intelligence Fundamentals
January 1, 2024 - December 31, 2024Soliya/UN Alliance of Civilians (UNAOC) – Global Connect Program, Advanced Facilitation Certification
January 1, 2016 - December 31, 2016Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Non-Profit Organization, Professional Services, Telecommunications, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in New York today.