I am a Senior UI/UX Designer with over 5 years of experience in designing user-first, modular design systems across SaaS, mobile, and web platforms. I excel at simplifying complex workflows through intuitive and scalable user-centered design, with a strong passion for creating AI-integrated, data-rich tools that empower users to make smarter, faster decisions. I enjoy leading cross-functional teams and mentoring junior designers while aligning product, engineering, and business goals. In my various roles, I've enhanced user experience for diverse sectors including non-profit, community initiatives, SaaS platforms, fitness apps, and ecommerce. I am committed to accessibility and inclusive design, continuously improving digital products to increase engagement, usability, and satisfaction. Collaboration, innovation, and open communication are key values I bring to every project and team environment.

Jasmine Kaur

I am a Senior UI/UX Designer with over 5 years of experience in designing user-first, modular design systems across SaaS, mobile, and web platforms. I excel at simplifying complex workflows through intuitive and scalable user-centered design, with a strong passion for creating AI-integrated, data-rich tools that empower users to make smarter, faster decisions. I enjoy leading cross-functional teams and mentoring junior designers while aligning product, engineering, and business goals. In my various roles, I've enhanced user experience for diverse sectors including non-profit, community initiatives, SaaS platforms, fitness apps, and ecommerce. I am committed to accessibility and inclusive design, continuously improving digital products to increase engagement, usability, and satisfaction. Collaboration, innovation, and open communication are key values I bring to every project and team environment.

Available to hire

I am a Senior UI/UX Designer with over 5 years of experience in designing user-first, modular design systems across SaaS, mobile, and web platforms. I excel at simplifying complex workflows through intuitive and scalable user-centered design, with a strong passion for creating AI-integrated, data-rich tools that empower users to make smarter, faster decisions. I enjoy leading cross-functional teams and mentoring junior designers while aligning product, engineering, and business goals.

In my various roles, I’ve enhanced user experience for diverse sectors including non-profit, community initiatives, SaaS platforms, fitness apps, and ecommerce. I am committed to accessibility and inclusive design, continuously improving digital products to increase engagement, usability, and satisfaction. Collaboration, innovation, and open communication are key values I bring to every project and team environment.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing and Website Coordinator at PICS Society
January 1, 2025 - June 24, 2024
Design and maintain WordPress websites, enhancing UX and brand consistency. Create visual content, layouts, and graphics for websites and social media campaigns. Conduct usability audits and implement WCAG-compliant designs to increase accessibility. Improve SEO performance, boosting organic traffic by 30%. Design and manage four websites using WordPress and Figma to ensure user-friendly experience. Conduct user research, interviews, and testing to make websites easier to navigate and more effective. Collaborate with internal teams to align website content with organizational goals.
Freelance UX/UI Designer at Self-Employed
January 1, 2023 - February 28, 2025
Worked with multiple small businesses to establish their online presence through websites and social media. Designed brand-consistent websites using WordPress and visual builders like Elementor and Divi. Created content and graphics for Instagram and Facebook, enhancing audience engagement and reach. Provided ongoing UX/UI support, improving usability and accessibility across client platforms.
Student Assistant – Web & Design at Douglas College
November 1, 2021 - February 28, 2022
Collaborated with the athletics department to update and redesign the Douglas Royals website. Created graphics and banners for seasonal campaigns and sports events. Made web content edits to maintain accuracy and improve user experience. Ensured consistent branding and accessibility across updated pages.
Senior UI Designer at Mercer Mettl
May 1, 2020 - April 30, 2021
Designed and optimized SaaS product interfaces to enhance usability and client engagement. Created wireframes, prototypes, and user flows to support Agile development processes. Led a team of three designers, ensuring timely delivery of multiple projects. Conducted competitor analysis and applied insights to refine platform usability, increasing product adoption.
UI/UX Designer at Perseverance IT Solutions
November 1, 2018 - April 30, 2020
Conducted usability testing and presented findings to stakeholders to inform design iterations. Designed and launched a local news mobile app from concept to completion. Collaborated with developers and analysts to deliver projects aligned with client objectives. Improved UI designs for video streaming platforms, enhancing user engagement and retention.
UI Designer at Avalon Information Systems
July 1, 2016 - November 1, 2018
Designed dashboards, data-driven websites, and mobile app interfaces focused on usability and accessibility. Applied WCAG principles to ensure all designs met accessibility standards. Designed WordPress themes and plugins to align with user needs and brand goals.
UIUX Designer at PICS Society
January 1, 2025 - Present
Design and maintain WordPress websites, enhancing UX and brand consistency. Create visual content, layouts, and graphics for websites and social media campaigns. Conduct usability audits and implement WCAG-compliant designs to increase accessibility. Improve SEO performance, boosting organic traffic by 30%. Design and manage four websites using WordPress and Figma to ensure user-friendly experience. Conduct user research, interviews, and testing to make the websites easier to navigate and more effective. Collaborate with internal teams to align website content with organizational goals.
Freelance UX/UI Designer at Self-Employed
February 28, 2025 - July 14, 2025
Worked with multiple small businesses to establish their online presence through websites and social media. Designed brand-consistent websites using WordPress and visual builders like Elementor and Divi. Created content and graphics for Instagram and Facebook, enhancing audience engagement and reach. Provided ongoing UX/UI support, improving usability and accessibility across client platforms.
Student Assistant – Web & Design at Douglas College
February 28, 2022 - July 14, 2025
Collaborated with the athletics department to update and redesign the Douglas Royals website. Created graphics and banners for seasonal campaigns and sports events. Made web content edits to maintain accuracy and improve user experience. Ensured consistent branding and accessibility across updated pages.
Senior UI Designer at Mercer Mettl
April 30, 2021 - July 14, 2025
Designed and optimized SaaS product interfaces to enhance usability and client engagement. Created wireframes, prototypes, and user flows to support Agile development processes. Led a team of three designers, ensuring timely delivery of multiple projects. Conducted competitor analysis and applied insights to refine platform usability, increasing product adoption.
UI/UX Designer at Perseverance IT Solutions
April 30, 2020 - July 14, 2025
Conducted usability testing and presented findings to stakeholders to inform design iterations. Designed and launched a local news mobile app from concept to completion. Collaborated with developers and analysts to deliver projects aligned with client objectives. Improved UI designs for video streaming platforms, enhancing user engagement and retention.
UI Designer at Avalon Information Systems
November 1, 2018 - July 14, 2025
Designed dashboards, data-driven websites, and mobile app interfaces focused on usability and accessibility. Applied WCAG principles to ensure all designs met accessibility standards. Designed WordPress themes and plugins to align with user needs and brand goals.
UIUX Designer at PICS Society
January 1, 2025 - Present
Design and maintain WordPress websites, enhancing UX and brand consistency. Create visual content, layouts, and graphics for websites and social media campaigns. Conduct usability audits and implement WCAG-compliant designs to increase accessibility. Improve SEO performance, boosting organic traffic by 30%. Design and manage four websites using WordPress and Figma to ensure user-friendly experience. Conduct user research, interviews, and testing to make the websites easier to navigate and more effective. Collaborate with internal teams to align website content with organizational goals.
Freelance UX/UI Designer at Self-Employed
February 28, 2025 - July 30, 2025
Worked with multiple small businesses to establish their online presence through websites and social media. Designed brand-consistent websites using WordPress and visual builders like Elementor and Divi. Created content and graphics for Instagram and Facebook, enhancing audience engagement and reach. Provided ongoing UX/UI support, improving usability and accessibility across client platforms.
Student Assistant – Web & Design at Douglas College
February 28, 2022 - July 30, 2025
Collaborated with the athletics department to update and redesign the Douglas Royals website. Created graphics and banners for seasonal campaigns and sports events. Made web content edits to maintain accuracy and improve user experience. Ensured consistent branding and accessibility across updated pages.
Senior UI Designer at Mercer Mettl
April 30, 2021 - July 30, 2025
Designed and optimized SaaS product interfaces to enhance usability and client engagement. Created wireframes, prototypes, and user flows to support Agile development processes. Led a team of three designers, ensuring timely delivery of multiple projects. Conducted competitor analysis and applied insights to refine platform usability, increasing product adoption.
UI/UX Designer at Perseverance IT Solutions
April 30, 2020 - July 30, 2025
Conducted usability testing and presented findings to stakeholders to inform design iterations. Designed and launched a local news mobile app from concept to completion. Collaborated with developers and analysts to deliver projects aligned with client objectives. Improved UI designs for video streaming platforms, enhancing user engagement and retention.
UI Designer at Avalon Information Systems
November 30, 2018 - July 30, 2025
Designed dashboards, data-driven websites, and mobile app interfaces focused on usability and accessibility. Applied WCAG principles to ensure all designs met accessibility standards. Designed WordPress themes and plugins to align with user needs and brand goals.
UI/UX Designer at PICS Society
January 1, 2025 - Present
Deliver accessible, responsive websites aligned with WCAG standards for public-facing community initiatives. Create user journeys, wireframes, and UI components to enhance service delivery for non-profit programs. Conduct SEO and accessibility audits, which led to a 30% increase in organic traffic. Design graphics, edit videos, and manage social media to grow over 100 subscribers. Support public sector campaigns through design, marketing collateral, and social media strategy. Work collaboratively in a team focused on innovation and fun.
Freelance UX/UI Designer at Self-Employed
February 1, 2025 - August 22, 2025
Worked with multiple small businesses to establish their online presence through websites and social media. Designed brand-consistent websites using WordPress and visual builders like Elementor and Divi. Created content and graphics for Instagram and Facebook, enhancing audience engagement and reach. Provided ongoing UX/UI support, improving usability and accessibility across client platforms.
Student Assistant – Web Design at Douglas College
February 1, 2022 - August 22, 2025
Collaborated with the athletics department to update and redesign the Douglas Royals website. Created graphics and banners for seasonal campaigns and sports events. Made web content edits to maintain accuracy and improve user experience. Ensured consistent branding and accessibility across updated pages.
Senior UI Designer at Mercer Mettl
April 1, 2021 - August 22, 2025
Led UX design strategy for a modular SaaS platform serving global clients in online proctoring and assessment. Built scalable design systems and component libraries to support role-based interfaces and dynamic use cases. Proposed and delivered a custom glossary microsite to streamline onboarding and reduce support queries. Conducted user research and usability testing to refine workflows and improve decision-making tools. Collaborated with cross-functional teams during Agile sprints and mentored junior designers.
UI/UX Designer at Perseverance IT Solutions
April 1, 2020 - August 22, 2025
Conducted usability testing and presented findings to stakeholders. Designed and launched a local news mobile app from concept to completion. Collaborated with developers and analysts to meet client objectives. Improved UI designs for video streaming platforms, enhancing user engagement and retention. Assessed and optimized features through customer feedback, analytics, and design research.
UI Designer at Avalon Information Systems
November 1, 2018 - August 22, 2025
Designed dashboards, data-driven websites, and mobile app interfaces with focus on usability and accessibility. Applied WCAG principles to ensure all designs met accessibility standards. Designed WordPress themes and plugins aligned with user needs and brand goals.

Education

Post-Baccalaureate Diploma at Douglas College
January 1, 2022 - May 31, 2023
Bachelor of Technology at Guru Tegh Bahadur Institute of Technology
January 1, 2012 - May 31, 2016
Post-Baccalaureate Diploma at Douglas College
January 1, 2022 - May 31, 2023
Bachelor of Technology at Guru Tegh Bahadur Institute of Technology
January 1, 2012 - May 31, 2016
Post-Baccalaureate Diploma at Douglas College
January 1, 2022 - May 31, 2023
Bachelor of Technology at Guru Tegh Bahadur Institute of Technology
January 1, 2012 - May 31, 2016
Post-Baccalaureate Diploma at Douglas College
January 11, 2030 - May 1, 2023
Bachelor of Technology | Computer Science and Engineering at Guru Tegh Bahadur Institute of Technology
January 11, 2030 - May 1, 2016

Qualifications

Google UX Design Certificate
January 1, 2022 - December 31, 2022
UX Deep Dive: Remote Research
January 1, 2023 - December 31, 2023
Designing with the WCAG 2.2 Guidelines
January 1, 2023 - December 31, 2023
Google UX Design Certificate
January 1, 2021 - December 31, 2021
UX Deep Dive: Remote Research
January 1, 2022 - December 31, 2022
Designing with the WCAG 2.2 Guidelines
January 1, 2022 - December 31, 2022
Google UX Design Certificate
January 1, 2023 - December 31, 2023
UX Deep Dive: Remote Research
January 11, 2030 - July 30, 2025
Designing with the WCAG 2.2 Guidelines
January 11, 2030 - July 30, 2025
Google UX Design Certificate
January 11, 2030 - August 22, 2025
Google UX Deep Dive: Remote Research
January 11, 2030 - August 22, 2025
Designing with the WCAG 2.2 Guidelines
January 11, 2030 - August 22, 2025

Industry Experience

Software & Internet, Non-Profit Organization, Retail, Media & Entertainment, Education, Professional Services, Healthcare