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Hi, I'm Sofia Torres Vasquez, a passionate marketing and social media professional based in Boston. With years of experience managing vibrant student communities and crafting engaging digital campaigns, I love creating immersive and impactful experiences that connect people and brands. My background in psychology and business analytics helps me blend creativity with data-driven strategies to optimize brand growth and audience engagement. I thrive on collaborating with talented creators and wellness entrepreneurs to produce innovative marketing solutions and immersive events. I'm always eager to learn, grow, and contribute my skills to projects that inspire and engage diverse audiences.…Hi, I'm Sofia Torres Vasquez, a passionate marketing and social media professional based in Boston. With years of experience managing vibrant student communities and crafting engaging digital campaigns, I love creating immersive and impactful experiences that connect people and brands. My background in psychology and business analytics helps me blend creativity with data-driven strategies to optimize brand growth and audience engagement. I thrive on collaborating with talented creators and wellness entrepreneurs to produce innovative marketing solutions and immersive events. I'm always eager to learn, grow, and contribute my skills to projects that inspire and engage diverse audiences.

Sofia Torres Vasquez

Social Media Manager, Marketing Strategist, Content Creator, +2

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Hi, I'm Sofia Torres Vasquez, a passionate marketing and social media professional based in Boston. With years of experience managing vibrant student communities and crafting engaging digital campaigns, I love creating immersive and impactful experiences that connect people and brands. My background in psychology and business analytics helps me blend creativity with data-driven strategies to optimize brand growth and audience engagement. I thrive on collaborating with talented creators and wellness entrepreneurs to produce innovative marketing solutions and immersive events. I'm always eager to learn, grow, and contribute my skills to projects that inspire and engage diverse audiences.…Hi, I'm Sofia Torres Vasquez, a passionate marketing and social media professional based in Boston. With years of experience managing vibrant student communities and crafting engaging digital campaigns, I love creating immersive and impactful experiences that connect people and brands. My background in psychology and business analytics helps me blend creativity with data-driven strategies to optimize brand growth and audience engagement. I thrive on collaborating with talented creators and wellness entrepreneurs to produce innovative marketing solutions and immersive events. I'm always eager to learn, grow, and contribute my skills to projects that inspire and engage diverse audiences.

Available to hire

Hi, I’m Sofia Torres Vasquez, a passionate marketing and social media professional based in Boston. With years of experience managing vibrant student communities and crafting engaging digital campaigns, I love creating immersive and impactful experiences that connect people and brands. My background in psychology and business analytics helps me blend creativity with data-driven strategies to optimize brand growth and audience engagement.

I thrive on collaborating with talented creators and wellness entrepreneurs to produce innovative marketing solutions and immersive events. I’m always eager to learn, grow, and contribute my skills to projects that inspire and engage diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Coop at Founder Way

June 1, 2024 - August 31, 2024

Developed and executed marketing strategies enhancing brand visibility, resulting in 178.02% TikTok growth and 54.29% Instagram growth in two months. Managed marketing materials and provided weekly reports with strategic insights based on social media statistics. Developed founder-centric customer strategies improving UX/UI team collaboration. Co-created subscription-based digital community offerings using Notion, Patreon, and Flodesk. Outlined UX wireframes for a mindfulness content app. Partnered with wellness entrepreneurs to develop scalable digital product formats.

Marketing Coop at Founder Way

June 1, 2024 - August 31, 2024

Developed and executed marketing strategies to increase brand visibility on TikTok and Instagram significantly in two months. Managed all marketing materials and prepared detailed weekly reports with insights and recommendations. Created founder-centric customer strategies improving user experience and collaborated with UX/UI teams. Helped refine subscription-based digital community offerings and outlined UX wireframes for mindfulness app concepts. Partnered with wellness entrepreneurs to ideate scalable product formats such as digital workshops and audio bundles.

Social Media & Marketing Intern at Village Casa

January 1, 2022 - September 30, 2022

Administered social media platforms and content creation by writing posts and managing promotions. Analyzed KPIs to select promotional strategies for community outreach, increasing customer retention by 80%. Conducted outreach for collaborations via cold calls. Assisted in brand voice development and packaging of artisan wellness goods. Researched audience profiles and keywords for targeted messaging. Proposed content strategy for course linked to wellness rituals and product education.

Social Media & Marketing Intern at Village Casa

January 1, 2022 - September 30, 2022

Managed all social media platforms including content creation and promotions. Analyzed social media statistics to optimize promotional strategies and community outreach, achieving 100% success in collaboration outreach. Assisted in developing brand voice and packaging for artisan wellness goods. Researched audience profiles and keywords to build intentional messaging. Proposed content strategy for wellness-related courses. Increased customer retention by 80%.

Social Media & Public Relations Manager at Space Entertainment

September 1, 2019 - April 27, 2024

Developed a thriving student community by strengthening partnerships with promoter organizations and designing high-impact, customer-centric events attracting 800 attendees per night. Coordinated business development for 3 university locations. Refined brand identity and messaging linked to immersive nightlife experiences with music and sensory design. Consulted on product-market fit for themed digital events focusing on sound-based experiences. Managed market research using analytics leading to a 200% social media growth. Collaborated with content creation teams and musicians for brand-aligned storytelling and campaigns. Managed freelance creatives to produce and launch video teasers.

Social Media & Public Relations Manager at Space Entertainment

September 1, 2019 - June 8, 2024

Developed a thriving student community by strengthening partnerships with promoter organizations and designing high-impact, customer-centric events attracting 800 attendees per night. Coordinated business development for three university locations and refined brand identity for immersive nightlife experiences focused on music and sensory design. Consulted on product-market fit for themed digital events with sound-based experience focus. Managed market research and social media platforms, contributing to 200% growth. Collaborated with content creation and marketing teams to develop fresh ideas and promotions, managed video content and freelance creatives for event promotions.