Sofia Torres Vasquez

Developed and executed marketing strategies enhancing brand visibility, resulting in 178.02% TikTok growth and 54.29% Instagram growth in two months. Managed marketing materials and provided weekly reports with strategic insights based on social media statistics. Developed founder-centric customer strategies improving UX/UI team collaboration. Co-created subscription-based digital community offerings using Notion, Patreon, and Flodesk. Outlined UX wireframes for a mindfulness content app. Partnered with wellness entrepreneurs to develop scalable digital product formats.

Developed and executed marketing strategies to increase brand visibility on TikTok and Instagram significantly in two months. Managed all marketing materials and prepared detailed weekly reports with insights and recommendations. Created founder-centric customer strategies improving user experience and collaborated with UX/UI teams. Helped refine subscription-based digital community offerings and outlined UX wireframes for mindfulness app concepts. Partnered with wellness entrepreneurs to ideate scalable product formats such as digital workshops and audio bundles.

Administered social media platforms and content creation by writing posts and managing promotions. Analyzed KPIs to select promotional strategies for community outreach, increasing customer retention by 80%. Conducted outreach for collaborations via cold calls. Assisted in brand voice development and packaging of artisan wellness goods. Researched audience profiles and keywords for targeted messaging. Proposed content strategy for course linked to wellness rituals and product education.