Hi, I’m Iris Wang, a creative and results-driven marketing professional with 5+ years in social media operations, content creation, and digital marketing across TikTok, Instagram, Xiaohongshu, WeChat, and YouTube. I love turning data into compelling stories and building cross-platform campaigns that resonate with audiences. I’ve launched new beauty and education brands from scratch, growing organic reach and delivering engaging visuals and events that connect people with the brand. I’m proficient in Adobe Creative Suite, Canva, CapCut, and short-form video production, and I thrive in fast-paced environments balancing high-volume production with brand consistency. I enjoy collaborating with cross-functional teams and going from ideation to post-production to measure impact and drive growth.…

Iris Wang

Hi, I’m Iris Wang, a creative and results-driven marketing professional with 5+ years in social media operations, content creation, and digital marketing across TikTok, Instagram, Xiaohongshu, WeChat, and YouTube. I love turning data into compelling stories and building cross-platform campaigns that resonate with audiences. I’ve launched new beauty and education brands from scratch, growing organic reach and delivering engaging visuals and events that connect people with the brand. I’m proficient in Adobe Creative Suite, Canva, CapCut, and short-form video production, and I thrive in fast-paced environments balancing high-volume production with brand consistency. I enjoy collaborating with cross-functional teams and going from ideation to post-production to measure impact and drive growth.…

Available to hire

Hi, I’m Iris Wang, a creative and results-driven marketing professional with 5+ years in social media operations, content creation, and digital marketing across TikTok, Instagram, Xiaohongshu, WeChat, and YouTube. I love turning data into compelling stories and building cross-platform campaigns that resonate with audiences. I’ve launched new beauty and education brands from scratch, growing organic reach and delivering engaging visuals and events that connect people with the brand.

I’m proficient in Adobe Creative Suite, Canva, CapCut, and short-form video production, and I thrive in fast-paced environments balancing high-volume production with brand consistency. I enjoy collaborating with cross-functional teams and going from ideation to post-production to measure impact and drive growth.

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing Generalist at Sister Sophie Language Education
August 1, 2024 - June 5, 2024
Spearheaded the production of 50+ short-form videos for digital platforms, with 4 videos gaining over 10,000 views that drove significant audience engagement. Operated and curated content for three Xiaohongshu accounts, WeChat official account, video channel, and YouTube, ensuring consistent brand voice and timely updates. Led the end-to-end design of visual assets such as promotional posters, brochures, social graphics, and event materials tailored to various audience segments. Co-organized offline events and outreach campaigns to enhance community presence at cultural festivals and educational events. Collaborated with public institutions like Markham Public Library to co-host educational programs integrating community engagement with brand storytelling.
Sales and Digital Media Marketing at Empower International Education Inc.
June 1, 2023 - August 31, 2024
Responsible for onsite promotion and online course sales, engaging with students both online and offline to help understand course requirements, provide guidance on course selection, and basic academic planning. Managed media operations, online traffic acquisition, and raising awareness of the company's services. Provided psychological counseling to some new students before school commencement with tailored solutions to alleviate anxiety about new environments.
Marketing Coordinator at INTS Consulting
August 1, 2024 - March 31, 2025
Planned and executed targeted content strategies on Xiaohongshu to drive user engagement and achieved over 50,000 views on a single post. Initiated and grew two WeChat community groups from scratch, surpassing 100 members within one month through strategic outreach and content planning. Coordinated and facilitated offline campus lecture events, collaborating with student organizations to enhance visibility and engagement among prospective students.
Marketing Assistant at LEMONADE TECHNOLOGY LIMITED (Lemfi)
March 1, 2025 - June 5, 2025
Executed all offline promotional campaigns from planning to onsite coordination. Participated in high-profile events including Jane Zhang Concert, “Ne Zha” Movie Premiere, Markham Job Fair, and Markham Trunk Sell to ensure brand visibility and audience engagement. Consistently exceeded KPI targets by optimizing booth setups, audience interaction strategies, and onsite content delivery. Worked cross-functionally with event organizers, local businesses, and internal teams to ensure smooth logistics and maximize promotional impact.
Marketing Generalist at Sister Sophie Language Education
August 1, 2024 - Present
Spearheaded the production of 50+ short-form videos for digital platforms, gaining over 10,000 views and driving significant audience engagement. Managed content curation across Xiaohongshu accounts, WeChat official account and video channel, and YouTube to maintain consistent brand voice and timely updates. Led end-to-end design of visual assets including posters, brochures, social media graphics, and event materials. Co-organized offline events and outreach campaigns, collaborating with public institutions such as Markham Public Library to enhance community presence and brand storytelling.
Sales and Digital Media Marketing at Empower International Education Inc.
August 31, 2024 - August 18, 2025
Handled promotion and on-site and online course sales. Engaged in both online and offline communication with students to provide guidance on course selection and academic planning. Managed media operations to acquire online traffic and increase service awareness. Provided psychological counseling to new students to alleviate anxiety related to entering new environments.
Marketing Coordinator at INTS Consulting
March 31, 2025 - August 18, 2025
Planned and executed targeted content strategies on Xiaohongshu, driving user engagement and achieving over 50,000 views on a single post. Initiated and grew two WeChat community groups from scratch, surpassing 100 members each within one month through strategic outreach and content planning. Coordinated and facilitated offline campus lecture events in collaboration with student organizations to boost visibility and prospective student engagement.
Marketing Assistant at LEMONADE TECHNOLOGY LIMITED (Lemfi)
March 1, 2025 - Present
Executed all offline promotional campaigns from planning to on-site coordination. Actively participated in high-profile events such as the Jane Zhang Concert, Ne Zha Movie Premiere, Markham Job Fair, and Markham Trunk Sale, ensuring brand visibility and audience engagement. Consistently exceeded KPI targets by optimizing booth setup, audience interaction, and content delivery. Collaborated cross-functionally with event organizers, local businesses, and internal teams to ensure smooth logistics and maximize impact.
Content Creator at Kiyoko Beauty
February 1, 2025 - Present
Produced short-form product promotion videos aligned with brand marketing cycles. Optimized hooks, captions, and posting cadence based on platform algorithms and audience engagement data. Published content simultaneously on TikTok and Instagram, maintaining consistent cross-platform brand positioning. Launched and operated new accounts from scratch; achieved 100k+ total views within the first month. Generated 3 organic videos exceeding 20k views each without paid promotion.
President of UTFUN Student Group at UTFUN, University of Toronto
April 1, 2023 - Present
Directed overall strategy and operations of the student organization, overseeing sponsorship acquisition, event marketing, content production, and social media growth. Secured partnerships with 10 local brands, generating CAD 10,000+ sponsorship revenue within one semester through proposal development and brand negotiation. Planned and executed 15 large-scale lectures and over 30 offline events, engaging 2,000+ participants and strengthening campus community presence. Led content production and managed all social media channels, developing event promotion campaigns and digital storytelling strategies to drive attendance and engagement. Co-produced online program recordings in collaboration with the Microheadline platform, creating university life content tailored to prospective and incoming students.
Social Media Operations at Blogger, Freelance
February 1, 2018 - April 1, 2022
Managed a Weibo account and various social media platforms. Content focused on journal collage, shopping recommendations, daily vlogs, and more. Highest single video views exceeded 50,000 with total views surpassing 300,000, and gained over 16,000 followers. Organized five national creative journal lovers exchange events within four years, attracting nearly 300 participants.
Shop Owner at Stationery Group Buying
August 1, 2018 - September 1, 2021
Established online group buying, mainly selling stationery and related products. Managed for three years, accumulating over 700 stable customers. Handled inventory counting, purchasing, collection, and distribution, achieving a satisfaction rate over 98%. Participated in multiple offline market selling events, generating sales revenue exceeding CAD 30,000.

Education

Bachelor of Science at University of Toronto
September 1, 2018 - April 30, 2023
Bachelor of Science at University of Toronto
September 1, 2018 - April 30, 2023
Bachelor of Science in Psychology & Environmental Science at University of Toronto
September 1, 2018 - April 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Software & Internet

Skills

Experience Level