Iris Wang

Planned and executed targeted content strategies on Xiaohongshu, driving user engagement and achieving over 50,000 views on a single post. Initiated and grew two WeChat community groups from scratch, surpassing 100 members each within one month through strategic outreach and content planning. Coordinated and facilitated offline campus lecture events in collaboration with student organizations to boost visibility and prospective student engagement.

Executed all offline promotional campaigns from planning to on-site coordination. Actively participated in high-profile events such as the Jane Zhang Concert, Ne Zha Movie Premiere, Markham Job Fair, and Markham Trunk Sale, ensuring brand visibility and audience engagement. Consistently exceeded KPI targets by optimizing booth setup, audience interaction, and content delivery. Collaborated cross-functionally with event organizers, local businesses, and internal teams to ensure smooth logistics and maximize impact.

Executed all offline promotional campaigns from planning to onsite coordination. Participated in high-profile events including Jane Zhang Concert, “Ne Zha” Movie Premiere, Markham Job Fair, and Markham Trunk Sell to ensure brand visibility and audience engagement. Consistently exceeded KPI targets by optimizing booth setups, audience interaction strategies, and onsite content delivery. Worked cross-functionally with event organizers, local businesses, and internal teams to ensure smooth logistics and maximize promotional impact.