Augusto Cabral de Barros Lemos

Led strategic planning and operationalization of paid traffic campaigns for LATAM accounts using platforms such as Meta Ads, Google Ads, Bing Ads, and TikTok Ads. Created dynamic reports through Looker Studio and developed experiments to optimize conversion rates (CRO). Achievements include a 70% reduction in average CPA, early sell-out of the 1st edition of Fire Sessions event, and an estimated 500% ROI on lead acquisition by switching platforms.

Strategic planning and operationalization of paid traffic for LATAM accounts (Meta Ads, Google Ads, Bing Ads, TikTok Ads), creation of dynamic reports through Looker Studio and development of experiments for conversion optimizations (CRO). Achievements include a 70% reduction in average CPA for acquiring qualified leads (MQLs) over 12 months, selling out the 1st edition of Fire Sessions event two months in advance with ROAS 150% above plan, and an estimated ROI of 500% on lead acquisition through platform switching.

Managed digital marketing operations with a focus on performance, including CRM, paid traffic, SEO, automation workflows, affiliates, partnerships, and design. Implemented tracking tags with Google Tag Manager, monitored organic traffic through Google Search Console, developed dashboards using Google Data Studio and analyzed Google Analytics data. Executed experiments with Google Optimize and created high-conversion pages with Shopify and WordPress. Ran email, SMS, WhatsApp, Push Notification, and QR Code campaigns. Recorded sales via CRM and achieved the highest historical ROAS in ad accounts.