Augusto Cabral de Barros Lemos
Available to hire
Hi, I’m Augusto Cabral de Barros Lemos, a seasoned digital marketing professional with extensive experience in growth analysis, performance marketing, and conversion rate optimization. I’ve had the opportunity to work with notable companies like Hotmart, Coffee Mais, and Strider Agro, where I specialized in paid traffic management, SEO, and marketing automation. I thrive on leveraging data-driven strategies to boost ROI and lead acquisition.
I am passionate about crafting innovative marketing campaigns that deliver measurable results, and I enjoy working on cross-functional teams to drive business growth. My academic background in Industrial Engineering complements my marketing expertise, helping me take a systematic approach to problem-solving and strategy execution.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Portuguese
Fluent
Work Experience
Senior Growth Analyst at Hotmart
January 1, 2023 - June 15, 2024Strategic planning and operationalization of paid traffic for LATAM accounts (Meta Ads, Google Ads, Bing Ads, TikTok Ads), creation of dynamic reports through Looker Studio and development of experiments for conversion optimizations (CRO). Achievements include a 70% reduction in average CPA for acquiring qualified leads (MQLs) over 12 months, selling out the 1st edition of Fire Sessions event two months in advance with ROAS 150% above plan, and an estimated ROI of 500% on lead acquisition through platform switching.
Digital Marketing & E-commerce Coordinator at Coffee Mais
June 1, 2021 - December 31, 2022Managed all digital marketing areas emphasizing performance, including CRM, paid traffic, SEO, automation flows, affiliates, partnerships, and design. Implemented Google Tag Manager tags, monitored organic traffic via Google Search Console, modeled dashboards in Google Data Studio, performed periodic Google Analytics data monitoring, ran experiments using Google Optimize, created high-conversion pages on Shopify and WordPress, and planned comprehensive marketing campaigns across email, SMS, WhatsApp, push notifications, and QR Codes. Achieved sales record via CRM and highest historical ROAS on ad accounts.
Paid Traffic Coordinator at Constance Calçados
September 1, 2020 - April 30, 2021Executed campaigns through Facebook Ads, Google Ads, Bing Ads, and Criteo with continuous optimization focused on CPA and ROI. Managed budgets, implemented Google Tag Manager tags, conducted ABC curve studies, managed product catalogs in Merchant Center and Catalog Manager, created Google Data Studio dashboards, inventory depth reports, Google Analytics monitoring, franchise registrations in Google My Business, and systemic Magento CMS configurations.
Senior Digital Marketing Analyst at Strider Agro
February 1, 2019 - September 30, 2020Managed Facebook Ads, Google Ads, LinkedIn Ads, and UOL Ads campaigns, lead nurture flows, email marketing with RD Station, conversion rate optimization, SEO, report creation via Google Data Studio, remarketing and Google Tag Manager implementation, web data analysis using Google Analytics, and conducted growth hacking experiments.
Paid Media Analyst at Ingage Digital
October 1, 2018 - January 31, 2019Understood client storylines, structured media plans and budgets, optimized ads continuously, inserted remarketing and conversion tags, ran campaigns on Facebook Ads and Google Ads, created reports via Google Data Studio, and provided direct client support for campaign issues.
Junior Paid Media Analyst at Emotion Studios
January 1, 2018 - October 31, 2018Performed detailed analysis of digital customer channels, budget planning and division (Media Plan), operated campaigns via Facebook Ads and Google Ads, collected performance indicators, and developed monthly performance reports.
Marketing and Sales Analyst at Arkii Homewear
February 1, 2017 - December 31, 2017Conducted market research and studies, managed relationships with active consultants, prospected new consultants, handled partnerships, developed campaigns for sales boosting and branding, and analyzed performance indicators.
Marketing Consultant at Produção Consultoria Júnior PUC Minas (PCP)
May 1, 2015 - April 30, 2016Handled graphic arts, prospected new customers, improved internal communication with tools like kanban, developed advertising projects, fostered community and university relationships, created quality and satisfaction indicators, and maintained website and social media content.
Marketing and Sales Internship at Zollern Transmissões Mecânicas Ltda
December 1, 2015 - January 31, 2016Pricing and analysis of technical drawings, developed strategic marketing project targeting the hydrogenation industry.
Job Rotation Internship at GM2 Importação e Exportação Ltda
June 1, 2015 - July 31, 2015Rotated through Commercial, Financial, Shipping, and Foreign Trade sectors; created investigative report on internal and strategic improvements.
Researcher at Illinois Institute of Technology
June 1, 2014 - August 31, 2014Carried out laboratory studies and tests on extraction and use of vegetable oil as fuel for generators; presented project at a research fair (IPRO Day).
Senior Growth Analyst at Hotmart
January 1, 2023 - June 5, 2024Led strategic planning and operationalization of paid traffic campaigns for LATAM accounts using platforms such as Meta Ads, Google Ads, Bing Ads, and TikTok Ads. Created dynamic reports through Looker Studio and developed experiments to optimize conversion rates (CRO). Achievements include a 70% reduction in average CPA, early sell-out of the 1st edition of Fire Sessions event, and an estimated 500% ROI on lead acquisition by switching platforms.
Digital Marketing & E-commerce Coordinator at Coffee Mais
June 1, 2021 - December 31, 2022Managed digital marketing operations with a focus on performance, including CRM, paid traffic, SEO, automation workflows, affiliates, partnerships, and design. Implemented tracking tags with Google Tag Manager, monitored organic traffic through Google Search Console, developed dashboards using Google Data Studio and analyzed Google Analytics data. Executed experiments with Google Optimize and created high-conversion pages with Shopify and WordPress. Ran email, SMS, WhatsApp, Push Notification, and QR Code campaigns. Recorded sales via CRM and achieved the highest historical ROAS in ad accounts.
Paid Traffic Coordinator at Constance Calçados
September 1, 2020 - April 30, 2021Coordinated paid ad campaigns on Facebook Ads, Google Ads, Bing Ads, and Criteo with continuous optimization focusing on CPA and ROI. Managed budgets, implemented tags via Google Tag Manager, analyzed data through Google Analytics, and handled product catalogs and inventory reports. Maintained franchise records on Google My Business and system settings via Magento CMS.
Senior Digital Marketing Analyst at Strider Agro
February 1, 2019 - September 30, 2020Operated ad campaigns across Facebook Ads, Google Ads, LinkedIn Ads and UOL Ads. Managed lead nurturing, email marketing using RD Station, conversion rate optimization, SEO, and created reporting dashboards with Google Data Studio. Implemented Google Tag Manager codes, analyzed data from Google Analytics, and ran growth hacking experiments with Google Optimize.
Paid Media Analyst at Ingage Digital
October 1, 2018 - January 31, 2019Developed and optimized paid media campaigns on Facebook Ads and Google Ads, implemented remarketing and conversion tracking codes, created performance reports via Google Data Studio, and provided direct client support.
Junior Paid Media Analyst at Emotion Studios
January 1, 2018 - October 31, 2018Analyzed digital customer channels and budgets, managed Facebook Ads and Google Ads campaigns, and developed monthly performance reports.
Marketing and Sales Analyst at Arkii Homewear
February 1, 2017 - December 31, 2017Conducted market research, managed relationships with consultants, prospected new consultants, developed sales and branding campaigns, and analyzed performance metrics to implement marketing strategies.
Marketing Consultant at Produção Consultoria Júnior PUC Minas
May 1, 2015 - April 30, 2016Handled graphic arts, customer prospecting, improved internal communications with tools and signage, developed advertising projects, fostered community relations, created quality indicators, and managed website and social media updates.
Marketing and Sales Internship at Zollern Transmissões Mecânicas Ltda
December 1, 2015 - January 31, 2016Performed pricing and technical drawing analysis, and developed a strategic marketing project focused on the hydrogenation industry.
Job Rotation Internship at GM2 Importação e Exportação Ltda
June 1, 2015 - July 31, 2015Rotated through Commercial, Financial, Shipping, and Foreign Trade departments. Produced an investigative report on strategic and internal process improvements.
Researcher at Illinois Institute of Technology
June 1, 2014 - August 31, 2014Conducted laboratory studies on vegetable oil extraction and usage as a generator fuel, presenting findings at a research fair (IPRO Day).
Education
Bachelor at Morgan State University
August 1, 2013 - May 31, 2014Bachelor at Pontifícia Universidade Católica de Minas Gerais
January 1, 2012 - December 31, 2016Bachelor at Pontifícia Universidade Católica de Minas Gerais
January 1, 2012 - December 31, 2016Bachelor at Morgan State University
August 1, 2013 - May 31, 2014Qualifications
Specialization: Marketing Digital
October 1, 2017 - October 31, 2017Specialization: Marketing Executive Program
January 1, 2017 - January 31, 2017Conversion Rate Optimization
May 1, 2020 - May 31, 2020Video Certification, Google Ads
January 1, 2019 - December 31, 2019Search Certification, Google Ads
January 1, 2019 - December 31, 2019Measurement Certification, Google Ads
January 1, 2019 - December 31, 2019Display Certification, Google Ads
January 1, 2019 - December 31, 2019Shopping Certification, Google Ads
January 1, 2019 - December 31, 2019Google My Business Certification
January 1, 2019 - December 31, 2019Facebook Ads & Instagram Ads, Udemy
February 1, 2018 - February 28, 2018Inbound Marketing, HubSpot
November 1, 2017 - November 30, 2017Content Marketing, Rock Content
October 1, 2017 - October 31, 2017Business Model Canvas, Alura
September 1, 2017 - September 30, 2017Academic Exchange Program by LAIOB/Fundação Estudar
January 1, 2017 - January 31, 2017Advanced Excel, The Best Informática
November 1, 2014 - November 30, 2014Academic Exchange Program by “Science Without Borders”
July 1, 2013 - August 31, 2014Specialization: Marketing Digital
October 1, 2017 - October 31, 2017Specialization: Marketing Executive Program
January 1, 2017 - January 31, 2017Conversion Rate Optimization
May 1, 2020 - May 31, 2020Video Certification, Google Ads
February 1, 2018 - February 28, 2018Search Certification, Google Ads
February 1, 2018 - February 28, 2018Measurement Certification, Google Ads
February 1, 2018 - February 28, 2018Display Certification, Google Ads
February 1, 2018 - February 28, 2018Shopping Certification, Google Ads
February 1, 2018 - February 28, 2018Google My Business Certification
February 1, 2018 - February 28, 2018Facebook Ads & Instagram Ads, Udemy
February 1, 2018 - February 28, 2018Inbound Marketing, HubSpot
November 1, 2017 - November 30, 2017Content Marketing, Rock Content
October 1, 2017 - October 31, 2017Business Model Canvas, Alura
September 1, 2017 - September 30, 2017Advanced Excel, The Best Informática
November 1, 2014 - November 30, 2014Industry Experience
Retail, Consumer Goods, Agriculture & Mining, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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