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Hi, I'm Rafael Baqueiro, a passionate and results-driven Marketing and Digital Communications specialist with over 18 years of experience. I've spent a significant part of my career working within the mining industry, developing and executing successful digital strategies that enhance corporate communications and elevate brand reputation on a global scale. I love creating engaging content and building strong connections through social media and digital platforms. With expertise in campaign automation, website development, and data analytics, I enjoy helping companies tell their story and connect with different communities abroad. Whether it’s managing social media, creating videos, or working on digital campaigns, I bring a collaborative and approachable spirit to every project.…Hi, I'm Rafael Baqueiro, a passionate and results-driven Marketing and Digital Communications specialist with over 18 years of experience. I've spent a significant part of my career working within the mining industry, developing and executing successful digital strategies that enhance corporate communications and elevate brand reputation on a global scale. I love creating engaging content and building strong connections through social media and digital platforms. With expertise in campaign automation, website development, and data analytics, I enjoy helping companies tell their story and connect with different communities abroad. Whether it’s managing social media, creating videos, or working on digital campaigns, I bring a collaborative and approachable spirit to every project.

Rafael Baqueiro

Social Media Manager, Digital Marketer, Content Producer, +4

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Hi, I'm Rafael Baqueiro, a passionate and results-driven Marketing and Digital Communications specialist with over 18 years of experience. I've spent a significant part of my career working within the mining industry, developing and executing successful digital strategies that enhance corporate communications and elevate brand reputation on a global scale. I love creating engaging content and building strong connections through social media and digital platforms. With expertise in campaign automation, website development, and data analytics, I enjoy helping companies tell their story and connect with different communities abroad. Whether it’s managing social media, creating videos, or working on digital campaigns, I bring a collaborative and approachable spirit to every project.…Hi, I'm Rafael Baqueiro, a passionate and results-driven Marketing and Digital Communications specialist with over 18 years of experience. I've spent a significant part of my career working within the mining industry, developing and executing successful digital strategies that enhance corporate communications and elevate brand reputation on a global scale. I love creating engaging content and building strong connections through social media and digital platforms. With expertise in campaign automation, website development, and data analytics, I enjoy helping companies tell their story and connect with different communities abroad. Whether it’s managing social media, creating videos, or working on digital campaigns, I bring a collaborative and approachable spirit to every project.

Available to hire

Hi, I’m Rafael Baqueiro, a passionate and results-driven Marketing and Digital Communications specialist with over 18 years of experience. I’ve spent a significant part of my career working within the mining industry, developing and executing successful digital strategies that enhance corporate communications and elevate brand reputation on a global scale. I love creating engaging content and building strong connections through social media and digital platforms.

With expertise in campaign automation, website development, and data analytics, I enjoy helping companies tell their story and connect with different communities abroad. Whether it’s managing social media, creating videos, or working on digital campaigns, I bring a collaborative and approachable spirit to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Communications Manager at Dundee Precious Metals Inc

January 1, 2021 - June 3, 2024

Managed digital communications and social media platforms, including research, strategy, implementation, and execution of digital campaigns to raise brand awareness and reputation. Developed communication strategies supporting mining operations, engaging stakeholders across countries and cultures. Oversaw internal corporate communication platforms, supporting official press releases and investor communications. Produced video and photographic content showcasing company achievements and mining activities. Executed targeted ad campaigns analyzing data to optimize global mining community engagement. Managed global website content ensuring timely and accurate information dissemination.

Digital Communications Manager at Dundee Precious Metals Inc

January 1, 2021 - June 5, 2024

Managed digital communications and social media platforms, encompassing research, strategy, implementation, and execution of digital campaigns to raise brand awareness and reputation. Developed and implemented communication strategies supporting mining operations and projects, ensuring engagement with internal and external stakeholders across countries and cultures. Managed internal corporate communication including news, newsletters, events, and releases to facilitate knowledge sharing. Supported writing and publishing press releases for investors. Planned and developed video and photographic content showcasing company achievements. Executed targeted ad campaigns analyzing data for optimization. Managed global website content for international stakeholders.

Social Media Manager at INV Metals Inc.

January 1, 2017 - December 31, 2021

Led digital communications and social media platforms with research, strategy, execution of campaigns focused on attracting investors and promoting mining community programs. Created official press releases and investor updates reflecting global mining projects. Supported CSR program development for international mining-impacted communities. Produced video and photography content highlighting exploration activities and community engagement internationally. Executed data-driven targeted advertising campaigns for mining investment audiences. Managed and developed a bilingual corporate website showcasing projects, values, and investor info.

Social Media Manager at INV Metals Inc.

January 1, 2017 - December 31, 2021

Managed digital communications and social media platforms including research, strategy, execution of digital campaigns aimed at attracting investors and promoting local community programs. Created official press releases and updates focused on global mining projects. Supported CSR programs in international mining communities demonstrating commitment to responsible mining. Planned and produced video and photography content on mining activities and community engagement. Executed targeted ad campaigns with data analysis for audience optimization. Managed and created a bilingual corporate website showcasing projects, values, and investor information targeting international audiences.

Social Media & Digital Marketing Manager at Innovision Holdings Corporation

January 1, 2015 - December 31, 2018

Directed digital marketing research, strategy, implementation, and execution across multiple platforms such as social media, YouTube, Google, and email marketing to enhance brand awareness and support B2C sales. Managed international trade show participation including budgeting and execution in B2B environments. Oversaw DTC e-commerce platform development and integration with digital marketing tools, implementing SEO, remarketing, and analytics. Executed targeted ad campaigns on major platforms with data analysis for ROI reporting. Introduced influencer marketing campaigns maintaining relations with key personalities.

Social Media & Digital Marketing Manager at Innovision Holdings Corporation

January 1, 2015 - December 31, 2018

Managed digital marketing research, strategy, and execution across social media, YouTube, Google, email marketing, and other digital advertising platforms to build brand awareness and boost sales conversions in B2C markets. Oversaw international trade show participation including budgeting, planning, and representation in B2B environments. Managed DTC e-commerce platform development and integration with marketing tools implementing SEO, email marketing, social and Google remarketing, collecting data via Google Analytics and Facebook Ads Manager. Executed targeted ad campaigns and introduced influencer marketing by maintaining direct influencer relations.

Digital Marketing Manager at Mercedes Benz AG

January 1, 2010 - December 31, 2015

Managed email marketing, social media, and digital media campaigns nationally. Collaborated with international headquarters on content creation, strategy, and brand direction. Developed content for trade marketing and international events. Managed national websites coordinating with regional dealers on approvals and brand management. Created and managed YouTube territorial channel. Generated analytical reports and collaborated with cross-functional teams on sponsored events.

Digital Marketing Manager at Mercedes Benz AG

January 1, 2010 - December 31, 2015

Managed Email Marketing, Social Media, and Digital Media campaigns. Collaborated with international headquarters on content creation, strategy, and brand direction nationally. Created content for trade marketing and international events. Managed national websites coordinating with regional dealers for approvals and brand management. Created and managed the official YouTube territorial channel. Released analytic reports. Worked with cross-functional teams and sponsored events.

Social Media Manager at The Coca-Cola Company

January 1, 2008 - December 31, 2010

Led content creation for official social media channels. Optimized and created ads for Facebook, Twitter, and YouTube. Managed campaign reporting, analytics, advertising sponsorships, and agency relationships. Developed and implemented comprehensive marketing and communication plans including situational analysis, key priority setting, targeted messaging, and evaluation. Conceptualized and developed newsletters, blogs, press releases, annual reports, and other digital marketing assets.

Social Media Manager at The Coca-Cola Company

January 1, 2008 - December 31, 2010

Led content creation for official social media channels. Created and optimized ads for Facebook, Twitter, and YouTube. Managed campaign reporting and analytics. Managed advertising sponsorships and agency relationships. Developed comprehensive marketing and communication plans including situational analysis, goal setting, audience targeting, message planning, and implementation. Conceptualized newsletters, blogs, press releases, annual reports, and other digital marketing assets.