Hi, I'm Saara Chapman, a creative and adaptable digital designer with over 10 years of experience. I specialize in crafting custom visual solutions across web, print, social media, and video platforms. I love combining my skills in UI/UX, graphic design, illustration, animation, and SEO-focused content to deliver high-quality work that tells a compelling story. I enjoy collaborating closely with teams and clients to ensure designs are not only visually appealing but also performance-driven. Whether it's designing branding materials, developing responsive websites, or producing engaging video content, I’m passionate about creating work that stands out and helps businesses grow.

Saara Chapman

Hi, I'm Saara Chapman, a creative and adaptable digital designer with over 10 years of experience. I specialize in crafting custom visual solutions across web, print, social media, and video platforms. I love combining my skills in UI/UX, graphic design, illustration, animation, and SEO-focused content to deliver high-quality work that tells a compelling story. I enjoy collaborating closely with teams and clients to ensure designs are not only visually appealing but also performance-driven. Whether it's designing branding materials, developing responsive websites, or producing engaging video content, I’m passionate about creating work that stands out and helps businesses grow.

Available to hire

Hi, I’m Saara Chapman, a creative and adaptable digital designer with over 10 years of experience. I specialize in crafting custom visual solutions across web, print, social media, and video platforms. I love combining my skills in UI/UX, graphic design, illustration, animation, and SEO-focused content to deliver high-quality work that tells a compelling story.

I enjoy collaborating closely with teams and clients to ensure designs are not only visually appealing but also performance-driven. Whether it’s designing branding materials, developing responsive websites, or producing engaging video content, I’m passionate about creating work that stands out and helps businesses grow.

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Language

English
Fluent

Work Experience

Freelance Digital Designer at Self-employed
January 1, 2019 - June 4, 2024
Transitioned from admin to sole in-house designer based on creative skill set and business needs. Took full ownership of all visual communications (digital & print). Led redesigns of internal and external marketing materials. Introduced website design capabilities to the team, later expanding into freelance design.
In-house Digital Designer/Graphic Designer at Clinic 95 Ltd
January 1, 2009 - January 1, 2019
Design lead for a multidisciplinary dental practice, delivering across web, print, and digital marketing platforms. Developed and maintained website pages ensuring consistent UX, SEO best practices, and up-to-date content. Implemented SEO strategies to boost organic traffic and user engagement. Created performance-driven designs based on competitor analysis and analytics data. Produced motion graphics and edited video for web, social, and paid campaigns. Designed content including original photography and videography for daily social media posts and monthly blogs. Delivered branding, logos, brochures, email promos, and print ads. Collaborated closely with directors, managers, and marketing teams.

Education

BA (HONS) MEDIA PRODUCTION (ANIMATION) at Northumbria University, Newcastle
January 1, 1999 - December 31, 2002
GNVQ ADVANCED ART & DESIGN at The Sheffield College, Sheffield
January 1, 1997 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Education, Professional Services, Retail