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Hi, I'm Uzman Ali, a Performance Marketing Specialist passionate about creating data-driven digital marketing strategies that boost conversion rates and improve customer acquisition costs. I've worked remotely with diverse teams to integrate tools like Google Analytics, Mixpanel, and HubSpot for multi-channel campaigns, helping businesses achieve significant ROAS improvements. I also love creating engaging content on Marketing, Tech/AI, and Automation with a growing audience on Medium and managing my own niche newsletter. I thrive on leveraging marketing automation, attribution modeling, and audience segmentation to deliver measurable results and continuously improve campaign performance.…Hi, I'm Uzman Ali, a Performance Marketing Specialist passionate about creating data-driven digital marketing strategies that boost conversion rates and improve customer acquisition costs. I've worked remotely with diverse teams to integrate tools like Google Analytics, Mixpanel, and HubSpot for multi-channel campaigns, helping businesses achieve significant ROAS improvements. I also love creating engaging content on Marketing, Tech/AI, and Automation with a growing audience on Medium and managing my own niche newsletter. I thrive on leveraging marketing automation, attribution modeling, and audience segmentation to deliver measurable results and continuously improve campaign performance.

Uzman Ali

Performance Marketer, Marketing Strategist, Digital Marketer, +3

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Hi, I'm Uzman Ali, a Performance Marketing Specialist passionate about creating data-driven digital marketing strategies that boost conversion rates and improve customer acquisition costs. I've worked remotely with diverse teams to integrate tools like Google Analytics, Mixpanel, and HubSpot for multi-channel campaigns, helping businesses achieve significant ROAS improvements. I also love creating engaging content on Marketing, Tech/AI, and Automation with a growing audience on Medium and managing my own niche newsletter. I thrive on leveraging marketing automation, attribution modeling, and audience segmentation to deliver measurable results and continuously improve campaign performance.…Hi, I'm Uzman Ali, a Performance Marketing Specialist passionate about creating data-driven digital marketing strategies that boost conversion rates and improve customer acquisition costs. I've worked remotely with diverse teams to integrate tools like Google Analytics, Mixpanel, and HubSpot for multi-channel campaigns, helping businesses achieve significant ROAS improvements. I also love creating engaging content on Marketing, Tech/AI, and Automation with a growing audience on Medium and managing my own niche newsletter. I thrive on leveraging marketing automation, attribution modeling, and audience segmentation to deliver measurable results and continuously improve campaign performance.

Available to hire

Hi, I’m Uzman Ali, a Performance Marketing Specialist passionate about creating data-driven digital marketing strategies that boost conversion rates and improve customer acquisition costs. I’ve worked remotely with diverse teams to integrate tools like Google Analytics, Mixpanel, and HubSpot for multi-channel campaigns, helping businesses achieve significant ROAS improvements.

I also love creating engaging content on Marketing, Tech/AI, and Automation with a growing audience on Medium and managing my own niche newsletter. I thrive on leveraging marketing automation, attribution modeling, and audience segmentation to deliver measurable results and continuously improve campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing Specialist at Mayar

August 1, 2023 - May 31, 2025

Worked with a team of 5 marketing specialists developing and launching digital marketing strategies for No-code Payment Acceptance and Commerce. Implemented multi-channel campaigns using Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager, improving conversion rates and customer acquisition. Utilized HubSpot with Salesforce for lead nurturing and integrated analytics platforms like Google Analytics 4 and Mixpanel, boosting ROAS by 30%. Developed marketing automation workflows for better segmentation and tailored messaging, reducing customer acquisition costs by 30%. Enhanced campaign performance using smart audience targeting and standardized marketing analytics methods across digital channels.

Digital Marketing Specialist at Eziline Software House

August 1, 2021 - March 31, 2023

Managed a cross-functional marketing team running over 10 digital campaigns boosting brand visibility and engagement through Google Ads, Facebook Ads Manager, and HubSpot. Led marketing automation projects integrating CRM with email platforms and social media APIs, increasing lead generation efficiency by 40% and reducing campaign setup times by 35%. Created data-focused attribution models to track and improve multi-channel campaigns. Led team adoption of marketing best practices, A/B testing, and optimizations, improving ROI by 25-30% and enhancing collaboration.

Search Engine Optimization Analyst at Bytewiseltd

February 1, 2021 - August 1, 2021

Collaborated on optimization and monitoring of client websites focusing on keyword research, technical SEO audits, and on-page strategies. Aligned SEO objectives with client business goals, delivering improved search rankings and exceeding expectations for organic traffic growth. Applied deep understanding of search algorithms and user behavior to enhance website visibility and contributed to a culture of technical excellence.

Performance Marketing Specialist at Mayar

August 1, 2023 - May 31, 2025

Worked with a team of 5 marketing specialists to develop and launch digital marketing strategies for Mayar's No-code Payment Acceptance and Commerce. Implemented multi-channel campaigns using Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager to boost conversion rates and acquire customers. Utilized HubSpot with Salesforce for lead nurturing. Integrated Google Analytics 4, Mixpanel, and attribution platforms, resulting in a 30% boost in ROAS and improved multi-touch attribution. Developed marketing automation workflows that cut customer acquisition costs by 30% and enhanced campaign performance by 30% through smart audience targeting, including Facebook Pixel and Google Tag Manager. Standardized marketing analytics methods and campaign optimization rules across all digital channels.

Digital Marketing Specialist at Eziline Software House

August 1, 2021 - March 31, 2023

Managed a cross-functional marketing team to create and run over 10 digital campaigns, boosting brand visibility and customer engagement using Google Ads, Facebook Ads Manager, and HubSpot. Spearheaded marketing automation projects integrating CRM with email marketing and social media APIs, increasing lead generation efficiency by 40% and reducing campaign setup times by 35%. Created data-focused attribution models for tracking and improving multi-channel campaigns. Led the team in marketing best practices, A/B testing, and campaign optimization, improving ROI by 25-30% and enhancing team collaboration.

Search Engine Optimization Analyst at Bytewiseltd

February 1, 2021 - August 31, 2021

Collaborated on optimizing and monitoring three key client websites focusing on keyword research, technical SEO audits, and on-page optimization strategies. Played a key role aligning SEO objectives with client business goals, delivering improved search rankings and organic traffic growth beyond client expectations. Contributed technical SEO expertise to enhance website visibility using deep understanding of search engine algorithms and user behavior.

Performance Marketing Specialist at Mayar

May 31, 2025 - July 11, 2025

Worked with a team of 5 marketing specialists to develop and launch digital marketing strategies for Mayar's No-code Payment Acceptance and Commerce. Implemented multi-channel campaigns using Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager to boost conversion rates and acquire customers. Utilized HubSpot with Salesforce for lead nurturing. Integrated Google Analytics 4, Mixpanel, and attribution platforms, leading to a 30% boost in ROAS and enhanced multi-touch attribution. Developed marketing automation workflows, cutting customer acquisition costs by 30%. Enhanced campaign performance by 30% through smart audience targeting including Facebook Pixel, Google Tag Manager, and new marketing funnel. Standardized marketing analytics and campaign optimization across digital channels.

Digital Marketing Specialist at Eziline Software House

March 31, 2023 - July 11, 2025

Managed a cross-functional marketing team to create and run over 10 digital campaigns improving brand visibility and customer engagement with tools like Google Ads, Facebook Ads Manager, and HubSpot. Spearheaded marketing automation projects integrating CRM systems with email marketing and social media APIs, increasing lead generation efficiency by 40% and cutting setup times by 35%. Created a data-focused attribution model improving tracking and multi-channel campaign management. Led team in marketing best practices, A/B testing, and campaign optimization, increasing ROI by 25-30% and improving team collaboration.

Search Engine Optimization Analyst at Bytewiseltd

August 31, 2021 - July 11, 2025

Collaborated on optimization and monitoring of 3 key client websites focusing on keyword research, technical SEO audits, and on-page optimization. Aligned SEO objectives with client business goals to deliver improved search rankings and organic traffic growth beyond client expectations. Contributed technical SEO expertise applying knowledge of search engine algorithms and user behavior.

Content Creator and Strategist at Medium Channel

December 1, 2022 - Present

Created content on Marketing, Tech/AI, and Automation with more than 5 million readers and weekly writing to 10,000+ followers. Used content calendars and SEO techniques to engage the audience.

Newsletter Marketing (Self-employed) at Side Hustle Creator

June 30, 2025 - July 11, 2025

Launched and grew a niche email newsletter to over 5,000 subscribers. Monetized the newsletter through sponsorships and affiliate partnerships with brands like HubSpot, FinanceBuzz, Notion, and Anthropic. Optimized email content and subject lines to raise open rates by 35% and click-through rates by 20%, driving higher engagement and conversions.