Hi, I'm Camila Natalia Amatller Murillo, a marketing and communications strategist with over three years of experience working across Latin America. I specialize in brand positioning, social media strategy, CRM, and inbound marketing, helping B2B and B2C brands grow their presence and engagement online. I enjoy leading multi-channel campaigns and optimizing LinkedIn for thought leadership, as well as mentoring team members in developing their personal brands. I'm creative, detail-oriented, and highly collaborative, fluent in both English and Spanish. I also embrace the power of AI tools to accelerate content creation and improve efficiency. I'm passionate about creating impactful marketing strategies that deliver measurable results and foster meaningful connections.

Camila Natalia Amatller Murillo

Hi, I'm Camila Natalia Amatller Murillo, a marketing and communications strategist with over three years of experience working across Latin America. I specialize in brand positioning, social media strategy, CRM, and inbound marketing, helping B2B and B2C brands grow their presence and engagement online. I enjoy leading multi-channel campaigns and optimizing LinkedIn for thought leadership, as well as mentoring team members in developing their personal brands. I'm creative, detail-oriented, and highly collaborative, fluent in both English and Spanish. I also embrace the power of AI tools to accelerate content creation and improve efficiency. I'm passionate about creating impactful marketing strategies that deliver measurable results and foster meaningful connections.

Available to hire

Hi, I’m Camila Natalia Amatller Murillo, a marketing and communications strategist with over three years of experience working across Latin America. I specialize in brand positioning, social media strategy, CRM, and inbound marketing, helping B2B and B2C brands grow their presence and engagement online. I enjoy leading multi-channel campaigns and optimizing LinkedIn for thought leadership, as well as mentoring team members in developing their personal brands.

I’m creative, detail-oriented, and highly collaborative, fluent in both English and Spanish. I also embrace the power of AI tools to accelerate content creation and improve efficiency. I’m passionate about creating impactful marketing strategies that deliver measurable results and foster meaningful connections.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing Lead – LATAM at ixpantia
January 1, 2023 - June 5, 2024
Rebuilt the company’s marketing and communication strategy, increasing LinkedIn community engagement by 87% in under 6 months. Developed multi-channel marketing strategies for data science and B2B consulting audiences across LATAM. Created targeted CRM workflows generating over 20 qualified leads, led content strategy for LinkedIn, newsletters, blogs, and videos aligned with company positioning. Supported internal teams in personal branding on LinkedIn with coaching and content guidelines. Utilized AI tools like ChatGPT to accelerate content creation and improved efficiency. Built and maintained KPI dashboards to optimize content and engagement.
Marketing and Sales Executive at Gannon Emergency Solutions
August 1, 2022 - April 30, 2024
Developed visual brand materials using Adobe software aligned with brand identity. Managed multi-channel content strategy on Facebook, Instagram, and LinkedIn to improve reach and consistency. Led SEO/SEM strategy and website development for LATAM audience. Planned and executed a national roadshow across 8 cities, coordinating logistics and stakeholder meetings. Created and implemented marketing and sales strategy for emergency response products. Reorganized internal manuals to streamline workflows. Built a public-private stakeholder network to expand business opportunities.
Corporate Consultant at British Embassy in Bolivia
April 1, 2022 - June 30, 2022
Monitored and supervised security technical changes for the British primary residence. Acted as interpreter between technical envoy and local teams to communicate structural work recommendations. Coordinated with architects to ensure efficient progress. Maintained communication with the ambassador regarding changes. Conducted asset inventory and control for the residence.
Intern in Consular, Administration and Environment at British Embassy in Bolivia
June 1, 2021 - April 30, 2022
Organized and coordinated the 'Race to Zero' campaign in Bolivia by engaging companies for participation. Coordinated nationwide ministerial visits including COP26 president Alok Sharma and former UK ministers. Organized Tourist Security and First Aid courses to reduce consular emergencies. Developed inventory of UK Residence assets to assist decision-making on maintenance and replacement.
Marketing and Sales Analyst (Internship) at Checkmark S.R.L
January 1, 2021 - April 30, 2021
Conducted comprehensive national and international competition analysis to create a strategic marketing plan based on SWOT analysis. Collaborated with marketing manager to schedule social media publications and optimized paid advertising for best ROI in social networks and Google Ads.

Education

Bachelor's degree at Universidad Católica Boliviana “San Pablo”
February 1, 2017 - August 31, 2020

Qualifications

Post Graduate Certificate in Social Media Management and Digital Marketing
September 1, 2020 - March 31, 2021

Industry Experience

Professional Services, Government, Media & Entertainment, Consumer Goods, Travel & Hospitality