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Hi, I’m Peichiao Lin. I’m a creative strategist with 7+ years of experience across brand, content, and marketing strategy, translating complex business and product ideas into scalable brand systems and social-first creative. I translate business goals into scalable visual identities and language systems, leading discovery, strategy, and creative direction for digital, social, and influencer campaigns. I thrive at aligning strategy with design, production, and measurement to drive impact.…Hi, I’m Peichiao Lin. I’m a creative strategist with 7+ years of experience across brand, content, and marketing strategy, translating complex business and product ideas into scalable brand systems and social-first creative. I translate business goals into scalable visual identities and language systems, leading discovery, strategy, and creative direction for digital, social, and influencer campaigns. I thrive at aligning strategy with design, production, and measurement to drive impact.

Peichiao Lin

Brand Designer, Graphic Designer, Creative Director, +4

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Hi, I’m Peichiao Lin. I’m a creative strategist with 7+ years of experience across brand, content, and marketing strategy, translating complex business and product ideas into scalable brand systems and social-first creative. I translate business goals into scalable visual identities and language systems, leading discovery, strategy, and creative direction for digital, social, and influencer campaigns. I thrive at aligning strategy with design, production, and measurement to drive impact.…Hi, I’m Peichiao Lin. I’m a creative strategist with 7+ years of experience across brand, content, and marketing strategy, translating complex business and product ideas into scalable brand systems and social-first creative. I translate business goals into scalable visual identities and language systems, leading discovery, strategy, and creative direction for digital, social, and influencer campaigns. I thrive at aligning strategy with design, production, and measurement to drive impact.

Available to hire

Hi, I’m Peichiao Lin. I’m a creative strategist with 7+ years of experience across brand, content, and marketing strategy, translating complex business and product ideas into scalable brand systems and social-first creative.
I translate business goals into scalable visual identities and language systems, leading discovery, strategy, and creative direction for digital, social, and influencer campaigns. I thrive at aligning strategy with design, production, and measurement to drive impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Strategy Lead

August 1, 2023 - February 28, 2025

Led creative strategy for digital, social, and branded campaigns aligned to business objectives. Defined creative vision and ensured alignment across strategy, content, and design teams. Partnered with design and production leads to maintain creative quality and brand consistency.

Creative Strategist

August 1, 2023 - February 1, 2025

Creative Strategy Lead

October 1, 2022 - August 31, 2023

Led creative strategy for influencer-driven campaigns across TikTok, Instagram, and YouTube.

Creative Strategist

October 1, 2022 - August 1, 2023

Led creative strategy for influencer-driven campaigns across TikTok, Instagram, and YouTube.

Manager, Content + Campaign at WPP | Ford

November 1, 2021 - October 31, 2022

Presented creative concepts and strategic rationale to senior stakeholders. Built influencer and partnership programs that extended brand storytelling.

Campaign Manager, Brand Partnerships & Influencer Strategy at GroupM

August 1, 2020 - October 31, 2021

Developed clear creative briefs outlining concept, tone, and execution standards. Ensured campaign assets aligned with brand voice and visual identity. Collaborated with creators and internal teams to deliver platform-native content.

Freelance Creative at Self-Employed

August 1, 2020 - Present

Led brand discovery and strategy engagements for early-stage tech and lifestyle brands. Defined brand positioning, core messaging, and creative direction. Translated business goals into scalable visual identity and language systems. Facilitated brand and discovery workshops to align stakeholders. Developed brand guidelines used across marketing, product, and content.

UX/UI & Brand Auditor

August 1, 2020 - October 1, 2021

Conducted UX/UI and brand audits to improve clarity, usability, and consistency.

Freelance Creative at Freelance

August 1, 2020 - Present

Social Media Manager at Surkus

October 1, 2019 - March 1, 2020

Led creative direction for social content and visual storytelling. Increased Instagram following by 3,000+ and engagement by 150% in the first 3 months.