Available to hire
Hi, I’m Matias Suarez Catalan, a driven and results-oriented Digital Marketing Specialist passionate about improving organic search performance and crafting tailored digital strategies that boost lead generation and sales. I love working across diverse industries and enjoy simplifying processes through marketing technology and workflow automation to enhance team efficiency and scale impact.
With a solid foundation in SEO, SEM, and project management, I thrive on analyzing data and delivering smart, outcome-driven marketing solutions. I am enthusiastic about staying updated on the latest digital marketing trends to implement effective tactics that deliver real results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Digital Marketing Specialist Intern at Positive Strategies
June 1, 2024 - August 31, 2024Enhanced website UX and conversion pathways by simplifying content navigation, CTA placements, and lead generation flows to increase engagement and sign-ups. Led conversion rate optimization efforts by deploying onboarding workflows and automation using Zapier and Airtable, increasing quotation form submissions. Conducted SEO competitive analysis, restructured website content, and optimized on-page SEO, metadata, and internal linking to improve organic search rankings. Implemented conversion rate optimization strategies refining site elements to increase email sign-ups, book sales, and user engagement. Designed website prototypes and wireframes using Figma, ensured mobile-responsive design and optimized page speed and accessibility. Developed and executed a multi-channel content strategy leveraging blogs, video content, and targeted social media campaigns for brand exposure. Managed paid and organic distribution strategies using high-impact channels such as Google Search, Meta Ads, and
Digital Marketing Specialist Intern at Positive Strategies
June 1, 2024 - August 31, 2024Enhanced website UX and conversion pathways by simplifying content navigation, CTA placements, and lead generation flows leading to increased engagement and sign-ups. Led conversion rate optimization efforts using onboarding workflows and automation with Zapier and Airtable, which increased quotation form submissions. Conducted SEO competitive analysis, restructured website content, and optimized on-page SEO, metadata, and internal linking to improve organic search rankings. Implemented CRO strategies that increased email sign-ups, book sales, and user engagement. Designed website prototypes and wireframes with Figma to ensure intuitive layout, improved user experience, and mobile responsiveness. Ensured mobile-responsive design, optimized page speed, and accessibility for seamless cross-device experience. Developed and executed multi-channel content strategy leveraging blogs, video, and targeted social media campaigns for brand exposure. Managed both paid and organic distribution stra
Digital Marketing Specialist Intern at Positive Strategies, Ottawa, ON
June 1, 2024 - August 31, 2024Enhanced website UX and conversion pathways by simplifying content navigation, CTA placements, and lead generation flows to increase engagement and sign-ups. Led conversion rate optimization efforts using Zapier and Airtable automation, increasing quotation form submissions. Conducted SEO competitive analysis, optimized on-page SEO, metadata, and internal linking to improve organic rankings. Implemented CRO strategies to boost email sign-ups, book sales, and user engagement. Designed website prototypes and wireframes using Figma for intuitive, mobile-responsive layouts. Optimized page speed and accessibility for seamless cross-device experiences. Developed and executed multi-channel content strategy using blogs, video, and targeted social media campaigns, managing paid and organic distribution on Google Search, Meta Ads, and LinkedIn to maximize audience reach.
Integrated Marketing Communications Project at TriOS College
December 1, 2023 - January 31, 2024Designed a comprehensive AIDA-based marketing funnel coordinating the customer journey to drive awareness, engagement, and conversions. Conducted comprehensive keyword research analyzing search volume, competition, and CPC metrics to refine organic and paid strategies. Developed an integrated digital marketing strategy combining SEO, SEM, content marketing, and social media for maximum audience reach. Performed performance tracking and analytics reporting using Google Analytics and Data Studio. Applied inbound and outbound marketing strategies including lead magnets, remarketing, and targeted ad placements to optimize funnel performance. Employed SMART goals aligned with wider organizational objectives. Created a 30-day content marketing plan optimized for SEO, social media algorithms, and search visibility.
Integrated Marketing Communications Project at TriOS College
December 1, 2023 - January 31, 2024Designed a comprehensive AIDA-based marketing funnel driving awareness, engagement, and conversions. Conducted comprehensive keyword research utilizing search volume, competition, and CPC metrics to refine SEO and paid strategies. Developed an integrated digital marketing strategy combining SEO, SEM, content marketing, and social media to maximize audience reach. Performed performance tracking and analytics reporting using Google Analytics and Data Studio to measure KPIs. Applied both inbound and outbound marketing tactics including lead magnets, remarketing, and targeted ads to optimize funnel performance. Created a 30-day content marketing plan optimized for SEO and social media algorithms. Used SMART goals aligned with organizational objectives.
Integrated Marketing Communications Project at TriOS College, Ottawa, ON
December 1, 2023 - January 31, 2024Designed a comprehensive AIDA-based marketing funnel coordinating customer journeys to drive awareness, engagement, and conversions. Conducted keyword research on search volume, competition, and CPC to refine organic and paid strategies. Developed integrated digital marketing strategies combining SEO, SEM, content marketing, and social media. Tracked performance and reported analytics using Google Analytics and Data Studio. Applied inbound and outbound marketing including lead magnets, remarketing, and targeted ads to optimize funnel performance and aligned marketing goals with SMART objectives. Created a 30-day content marketing plan optimized for SEO and social media algorithms.
Business Plan Project at Algonquin College
January 1, 2023 - April 30, 2023Researched emerging demand for health-data-driven apps targeting health-aware and tech-savvy consumers. Developed a comprehensive business plan covering business viability, market analysis, trends, and opportunities. Designed an extensive marketing plan encompassing target audiences, environmental scan, SWOT analysis, top competitors, marketing strategy, and SMART objectives. Created a funding and long-term financing plan mapping out scalable growth opportunities and revenue models.
Business Plan Project at Algonquin College
January 1, 2023 - April 30, 2023Researched market demand for health-data-driven apps for health-aware and tech-savvy consumers. Developed a comprehensive business plan including viability, market analysis, and trend opportunities. Designed an extensive marketing plan addressing target audiences, SWOT analysis, competitors, marketing strategy, and SMART objectives. Created funding and long-term financing plan demonstrating scalable growth and revenue models.
Business Plan Project at Algonquin College, Ottawa, ON
January 1, 2023 - April 30, 2023Researched emerging demand for health-data-driven apps targeting health-aware, tech-savvy consumers. Developed a comprehensive business plan covering viability, market analysis, trends, and opportunities. Designed an extensive marketing plan covering target audience, environmental scan, SWOT, competitors, marketing strategy, and SMART objectives. Created a funding and long-term financing plan mapping scalable growth and revenue models.
Education
Business Management & Entrepreneurship at Algonquin College, Ontario, Canada
January 1, 2021 - December 31, 2023Digital Marketing Specialist at TriOS College, Toronto, Canada
January 1, 2023 - January 31, 2024Business Management & Entrepreneurship at Algonquin College
January 1, 2021 - December 31, 2023Digital Marketing Specialist at TriOS College
January 1, 2023 - December 31, 2024Business Management & Entrepreneurship at Algonquin College
January 1, 2021 - December 31, 2023Digital Marketing Specialist at TrIOS College
January 1, 2023 - December 31, 2024Qualifications
Google Ads Search Certification
January 1, 2022 - December 31, 2022Facebook Blueprint
January 1, 2021 - December 31, 2021Learning Google Tag Manager
January 1, 2025 - December 31, 2025Search Engine Optimization
January 1, 2025 - December 31, 2025Google Analytics 4 (GA4)
January 1, 2025 - December 31, 2025Google Ads Search Certification
January 1, 2022 - December 31, 2022Facebook Blueprint
January 1, 2021 - December 31, 2021Learning Google Tag Manager
January 1, 2025 - December 31, 2025Search Engine Optimization
January 1, 2025 - December 31, 2025Google Analytics 4 (GA4)
January 1, 2025 - December 31, 2025Learning Google Tag Manager
January 1, 2025 - December 31, 2025Search Engine Optimization
January 1, 2025 - December 31, 2025Google Analytics 4 (GA4)
January 1, 2025 - December 31, 2025Google Ads Search Certification
January 1, 2022 - December 31, 2022Facebook Blueprint
January 1, 2021 - December 31, 2021Industry Experience
Professional Services, Media & Entertainment, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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