Hi, I'm Katerine Caicedo, a passionate graphic designer with over 4 years of experience specializing in branding and digital design. I love creating visual identities and engaging digital content that tells a story and connects with audiences. My expertise with Adobe Creative Suite and Figma, as well as my bilingual fluency in English and Spanish, help me bring thoughtful, high-quality designs to life. I thrive in fast-paced, creative environments where teamwork and communication are key. I enjoy collaborating across different departments to transform ideas and raw data into compelling visuals, and I'm always eager to learn new skills and take on exciting challenges in the design world.

Katerine Caicedo

Hi, I'm Katerine Caicedo, a passionate graphic designer with over 4 years of experience specializing in branding and digital design. I love creating visual identities and engaging digital content that tells a story and connects with audiences. My expertise with Adobe Creative Suite and Figma, as well as my bilingual fluency in English and Spanish, help me bring thoughtful, high-quality designs to life. I thrive in fast-paced, creative environments where teamwork and communication are key. I enjoy collaborating across different departments to transform ideas and raw data into compelling visuals, and I'm always eager to learn new skills and take on exciting challenges in the design world.

Available to hire

Hi, I’m Katerine Caicedo, a passionate graphic designer with over 4 years of experience specializing in branding and digital design. I love creating visual identities and engaging digital content that tells a story and connects with audiences. My expertise with Adobe Creative Suite and Figma, as well as my bilingual fluency in English and Spanish, help me bring thoughtful, high-quality designs to life.

I thrive in fast-paced, creative environments where teamwork and communication are key. I enjoy collaborating across different departments to transform ideas and raw data into compelling visuals, and I’m always eager to learn new skills and take on exciting challenges in the design world.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Incubadora Santander / Kikes
September 1, 2024 - May 31, 2025
Led the design of the visual identity for a national company event with 100+ participants, achieving a 98% overall satisfaction rate based on feedback surveys. Designed the visual identity for the company’s core values, supporting internal communication strategies through effective visual storytelling. Produced over 1,000 branded assets, enhancing communication campaigns and ensuring resource organization. Translated raw data into visually engaging presentations using PowerPoint, isEazy, Google Slides, and Canva. Managed internal communication channels, creating news releases, newsletters, and internal posts to keep employees informed.
Graphic Design Intern at Incubadora Santander / Kikes
February 1, 2024 - July 31, 2024
Unified the company's internal brand image by creating the visual identity manual and defining graphic guidelines, ensuring consistency and brand recognition. Designed over 500 graphic assets such as logos, brochures, social media posts, and corporate slides to enhance communication strategies. Collaborated with various departments to collect information and design engaging visual materials including infographics and internal campaigns highlighting company projects and organizational changes.
UI and Graphic Designer at Freelance
February 1, 2021 - May 31, 2024
Developed brand identity for a startup, defining visual guidelines to create a unique market presence. Created graphics and illustrations for an online educational platform maintaining brand consistency. Designed a web interface for an e-commerce platform including design systems, wireframes, and UI components. Collaborated with a multidisciplinary team to design a mobile app interface using Scrum methodology and tools like ClickUp, Asana, and Notion for project coordination.

Education

Graphic Designer at Pontificia Bolivariana University
January 1, 2024 - December 31, 2024

Qualifications

Complete kawaii illustration techniques
January 1, 2020 - December 31, 2020
Digital illustration in Photoshop from scratch
January 1, 2020 - December 31, 2020
Adobe Illustrator: Become an expert in digital illustration
January 1, 2020 - December 31, 2020
Adobe InDesign: Editorial design from scratch
January 1, 2020 - December 31, 2020
Introduction to 3D Modeling in Maya
January 1, 2020 - December 31, 2020
Adobe Premiere from scratch
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet