Available to hire
I am a Senior Graphic Designer with deep expertise in delivering brand-aligned digital assets, print, and campaign creative across retail, fashion and consumer sectors. Known for my strong aesthetic sensibility, commercial mindset and end-to-end production knowledge, I bring precision and purpose to every stage of the creative process, from concept through to rollout. I have produced high-impact work for brands such as Estée Lauder, Clinique, Mosaic Brands and Globite always designing with the customer journey, brand integrity, and business outcomes front of mind.
Work Experience
Senior Graphic Designer at A. Royale & Co
August 7, 2023 - May 30, 2025• Re-designed packaging across 100+ SKUs, collaborating with offshore vendors to ensure colour accuracy, print quality and brand alignment for global production.
• Revamped all point-of-sale assets post-COVID, enhancing retail engagement and delivering cohesive branding across ANZ stores.
• Partnered with product managers, store teams and business owners to deliver end-to-end campaign visuals across packaging, VM, and wholesale materials.
• Operated as the sole designer in a lean team, producing high-volume creative including videos, digital screens and retail displays, tailored to store specifications.
Senior Graphic Designer at Mosaic Brands
November 21, 2022 - July 28, 2023• Revitalised the Millers brand post-COVID, leading creative direction across in-store, POS and digital assets to reposition the label toward a younger 40+ fashion demographic.
• Designed and delivered national seasonal campaigns across window displays, point-of-sale, eDMs and eCommerce, collaborating with Fashion Buyers, VM and the Customer Experience Manager.
• Retouched model and product imagery, and advised on colour palettes, typography and layouts to modernise visuals and better reflect evolving customer expectations.
• Managed campaign timelines from photoshoots through to print production and in-store delivery, including approvals from the CEO and GM Brand.
• Created homepage banners, digital campaign assets, social content and internal presentations for the Board and executive team, ensuring brand consistency across all touchpoints.
Senior Graphic Designer at Self employed / Freelancer
July 1, 2019 - October 29, 2021• Created digital and print collateral for The Iconic, ModelCo and MCoBeauty, ensuring brand consistency across campaigns, eCommerce, social media, and packaging.
• Retouched product and model imagery to premium commercial standards, supporting high-volume content delivery for fashion and beauty campaigns.
• Managed quoting, artwork production and supplier coordination, delivering end-to-end creative solutions across retail, FMCG and business services.
Art & Design Manager at Estée Lauder Companies
December 11, 2006 - June 28, 2019• Led design and production of premium creative across print, packaging, digital and in-store for Estée Lauder brands, supporting retail, pharmacy, eCommerce, and corporate channels.
• Supervised a team of five designers as 2IC, managing daily workflow, mentoring, quality control, and on-time campaign delivery across high-volume creative output.
• Developed campaign collateral including POS, seasonal gift sets, packaging, catalogues, brochures, eDMs, signage, and training materials, ensuring alignment with global brand standards.
• Liaised directly with printers, suppliers, and internal stakeholders to manage quoting, approvals, and production for national and regional rollouts.
• Retouched product and model imagery, maintaining colour accuracy and visual consistency across all creative assets.
Education
Qualifications
Industry Experience
Retail, Consumer Goods
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