SR

Shelly Rivera

Available to hire

Hi, I'm Shelly Rivera, a creative social storyteller and on-camera content strategist with over 6 years of experience leading social video campaigns and building organic engagement.

About

Hi, I’m Shelly Rivera, a creative social storyteller and on-camera content strategist with over 6 years of experience leading social video campaigns and building organic engagement. I love using humor and community-first storytelling to connect audiences across TikTok, Instagram, LinkedIn, and YouTube. My passion for pop culture and memes helps me spot trends early and craft content that resonates.

I’ve worked as a Content Manager for a dual-brand haircare company, directing multimedia assets and managing influencer campaigns. I’m excited to bring my flair, strategy, and measurable results to help a creator-first brand grow. Let’s tell your story with creativity and clarity!

  • 2 years' experience
  • Joined July 2025

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Education

More experts in Orlando, United States

Work experience

Content Manager · Lasio Professional Hair CareAug 2022 – Mar 2025 · 2 yrs 8 mos

Directed and produced 200+ multimedia assets including executive communications, behind-the-scenes product storytelling, and influencer campaigns for two in-house brands. Performed as an on-camera host and voice for multiple campaigns, engaging digital-native audiences on TikTok, Instagram Reels, and YouTube Shorts. Captured on-site content at salon events and beauty conventions, translating footage into engaging short-form videos. Spotted and leveraged emerging social trends and meme formats to create brand-safe content aligned with audience tone and campaign goals. Led creative strategy and execution for milestone campaigns such as holiday promotions and product relaunches. Owned and executed the social media calendar and video-first content strategy across TikTok, LinkedIn, and Instagram, driving growth and increased audience retention. Partnered with external agencies on branded content across Amazon, TikTok Shop, Meta Ads, and Google Ads. Directed all aspects of podcast production

Education

A.A · Valencia College2012 – 2015
B.S · University of Central Florida2016 – 2018

Certifications and awards

MVP Employee of the Year for Resourcefulness2023
Gail Lathrop Scholarship - Showing excellence as a writer2015

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