Hi, I'm Shelly Rivera, a creative social storyteller and on-camera content strategist with over 6 years of experience leading social video campaigns and building organic engagement. I love using humor and community-first storytelling to connect audiences across TikTok, Instagram, LinkedIn, and YouTube. My passion for pop culture and memes helps me spot trends early and craft content that resonates. I’ve worked as a Content Manager for a dual-brand haircare company, directing multimedia assets and managing influencer campaigns. I'm excited to bring my flair, strategy, and measurable results to help a creator-first brand grow. Let’s tell your story with creativity and clarity!…

Shelly Rivera

Hi, I'm Shelly Rivera, a creative social storyteller and on-camera content strategist with over 6 years of experience leading social video campaigns and building organic engagement. I love using humor and community-first storytelling to connect audiences across TikTok, Instagram, LinkedIn, and YouTube. My passion for pop culture and memes helps me spot trends early and craft content that resonates. I’ve worked as a Content Manager for a dual-brand haircare company, directing multimedia assets and managing influencer campaigns. I'm excited to bring my flair, strategy, and measurable results to help a creator-first brand grow. Let’s tell your story with creativity and clarity!…

Available to hire

Hi, I’m Shelly Rivera, a creative social storyteller and on-camera content strategist with over 6 years of experience leading social video campaigns and building organic engagement. I love using humor and community-first storytelling to connect audiences across TikTok, Instagram, LinkedIn, and YouTube. My passion for pop culture and memes helps me spot trends early and craft content that resonates.

I’ve worked as a Content Manager for a dual-brand haircare company, directing multimedia assets and managing influencer campaigns. I’m excited to bring my flair, strategy, and measurable results to help a creator-first brand grow. Let’s tell your story with creativity and clarity!

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Skills

Experience Level

Language

English
Fluent

Work Experience

Content Manager at Lasio Professional Hair Care
August 1, 2022 - March 1, 2025
Directed and produced 200+ multimedia assets including executive communications, behind-the-scenes product storytelling, and influencer campaigns for two in-house brands. Performed as an on-camera host and voice for multiple campaigns, engaging digital-native audiences on TikTok, Instagram Reels, and YouTube Shorts. Captured on-site content at salon events and beauty conventions, translating footage into engaging short-form videos. Spotted and leveraged emerging social trends and meme formats to create brand-safe content aligned with audience tone and campaign goals. Led creative strategy and execution for milestone campaigns such as holiday promotions and product relaunches. Owned and executed the social media calendar and video-first content strategy across TikTok, LinkedIn, and Instagram, driving growth and increased audience retention. Partnered with external agencies on branded content across Amazon, TikTok Shop, Meta Ads, and Google Ads. Directed all aspects of podcast production

Education

A.A at Valencia College
August 12, 2012 - December 31, 2015
B.S at University of Central Florida
August 15, 2016 - December 31, 2018

Qualifications

MVP Employee of the Year for Resourcefulness
January 1, 2023 - December 31, 2023
Gail Lathrop Scholarship - Showing excellence as a writer
January 1, 2015 - December 31, 2015

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Education

Skills

Experience Level