Available to hire
Hi, I’m Zuber Alim, a Data & AI-driven marketer with over 5 years of agency experience across search, social, programmatic, and 3rd party media channels. Currently, I lead the Search & Social department managing over $200K in monthly ad spends and a team of more than 10 members. I’m passionate about the intersection of AI and marketing, and I actively integrate AI tools into daily workflows to automate reports, audits, and analysis. I approach marketing with a data-driven, full-funnel strategy and enjoy sharing my knowledge by creating content that breaks down complex marketing and AI topics into practical applications.
I love working closely with teams and clients to scale ad campaigns efficiently and have hands-on experience experimenting with platforms like Google, Meta, and TikTok. Outside of work, I am curious about AI’s implications on the workforce and am always exploring new ways to optimize and innovate in digital marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Urdu
Advanced
Work Experience
Sr. Search & Social Manager at M&C Saatchi
January 1, 2024 - June 4, 2024Led the Search & Social department in Jakarta, managing quarterly and yearly media strategies, client audits, pitching new clients, and building a team of over 10 members. Managed 10+ accounts including Ikea, Jobstreet, Allofresh, Prudential Takaful, BRI, and Grab Bank with more than $200K USD monthly ad spend. Conducted client presentations, optimization plans, and strategic overviews. Played a key role in pitching by auditing accounts to find scaling opportunities and preparing pitch decks and yearly plans. Collaborated with Google, Meta, and TikTok on beta testing products and strategic initiatives. Worked cross-functionally to scale ad accounts with campaign and product level optimization. Developed personalized team training on AI tools such as ChatGPT, Perplexity, Google AI Studio, and Gemini. Initiated a side project building an AI agent for automating reports, writeups, and optimization suggestions.
Sr. Search & Social Manager at M&C Saatchi
January 1, 2024 - June 6, 2024Leading the Search & Social department in Jakarta, managing quarterly and yearly media strategies, client audits, and pitching new clients. Built and lead a robust team of 10+ members. Handled over 10 accounts, managing over $200K monthly ad spends with clients like Ikea, Jobstreet, Allofresh, Prudential Takaful, BRI, and Grab Bank. Responsible for client presentations, optimization plans, strategic direction, and pitch decks. Collaborated with Google, Meta, and TikTok for beta testing and strategy experimentation. Scaled ad spends effectively, e.g., increased quick commerce client ad spend by 115% with improved CAC. Developed personalized AI resources and built AI agent automating reporting and optimization tasks.
Sr. Search & Social Manager at M&C Saatchi
January 1, 2024 - June 19, 2024Led quarterly and yearly media strategies, account audits, and new client pitching. Built and managed a strong Search & Social team of more than 10 members. Handled multiple client accounts with a monthly ad spend exceeding 200K USD. Presented client optimization plans and strategic directions. Collaborated with Google, Meta, and TikTok reps on beta tests and forward strategies. Successfully scaled ad spends and improved CAC by significant margins. Developed AI-driven training resources and worked on AI automation projects for reporting and optimization.
Search & Social Manager at M&C Saatchi
April 1, 2023 - December 31, 2023Led a team of 4 covering full funnel search and social strategies in Bangalore. Created SOPs and training materials to improve internal process efficiency and managed quarterly and yearly business reviews. Handled 4 accounts with monthly spends over $350K USD with clients like Grab, Amazon, Jobstreet, and Zenyum across Southeast Asia. Conducted audits for new business opportunities and managed internal workshops on TikTok Shop campaigns. Collaborated closely with Google and Meta teams for beta test opportunities and account growth planning.
Search & Social Manager at M&C Saatchi
April 1, 2023 - December 31, 2023Led a team of 4 for full-funnel search and social strategy and managed quarterly and yearly business reviews. Handled 4 accounts with over $350K monthly spend, including clients like Grab, Amazon, Jobstreet, and Zenyum across Southeast Asia. Conducted audits for new business opportunities and managed internal workshops on new campaign launches such as TikTok Shop. Worked closely with Google and Meta teams for beta testing and strategic account growth planning.
Search & Social Manager at M&C Saatchi
April 1, 2023 - December 31, 2023Led a team of 4 managing full-funnel search and social strategies, created SOPs and training materials, handled quarterly and yearly business reviews. Managed accounts with monthly spends over 350K USD for top clients across Southeast Asia. Conducted audits for new business opportunities and led internal workshops. Worked closely with Google and Meta teams on beta test opportunities and account growth planning.
Senior Search & Social Planner at M&C Saatchi
April 1, 2022 - April 1, 2023Planned and optimized performance campaigns while leading and training a team of 2, servicing clients including upGrad, Noice, and Poison Drop. Managed monthly and quarterly reporting and delivered business reviews focused on optimization and account growth.
Senior Search & Social Planner at M&C Saatchi
April 1, 2022 - April 1, 2023Optimized and planned performance campaigns while leading and training a team for operational excellence. Managed client relationships and resolved issues through face-to-face communication. Handled accounts including upGrad, Noice, and Poison Drop, overseeing planning, execution, and optimization. Produced monthly and quarterly reports focusing on growth plans.
Senior Search & Social Planner at M&C Saatchi
April 1, 2022 - April 1, 2023Optimized and planned performance campaigns and led a team for operations excellence. Managed client communications, monthly and quarterly business review reports, and growth plans for accounts such as upGrad and Noice.
Business Manager at Mediacom - GroupM
September 1, 2021 - March 31, 2022Responsible for annual digital media strategy and planning for clients such as Parle Agro, Bosch & Siemens, Orra, and SF batteries. Managed client relationships and vendor coordination. Collaborated cross-functionally for campaign optimization with budgets up to 2 Crore INR (~300K USD) per month. Created client-facing data visualization and analysis reports. Worked across channels including search, social, programmatic, and third party media, as well as sponsorship packages. Involved in IPL sponsorship plans and digital media with Flipkart and Amazon DSPs employing behavioral targeting.
Business Manager at Mediacom - GroupM
September 1, 2021 - March 31, 2022Responsible for annual digital media strategy and planning across clients including Parle Agro, Bosch & Siemens, Orra, and SF Batteries. Managed client servicing and media operations with budgets up to 2 Cr INR ($300K USD) monthly. Coordinated cross-functional teams to optimize campaign delivery. Created client presentations for data visualization and analysis. Managed digital media efforts including search, social, programmatic, and sponsorship activations, including IPL sponsorship plans and partnerships with Flipkart and Amazon DSPs.
Business Manager at Mediacom - GroupM
September 1, 2021 - March 31, 2022Responsible for annual digital media strategies complemented by offline media campaigns for clients including Parle Agro, Bosch & Siemens, and Orra. Managed digital media budgets up to 300K USD monthly. Created client-facing presentations with data visualization and analysis. Managed digital media initiatives including search, social, programmatic, and sponsorship packages. Worked on IPL sponsorship plans and digital media packages.
Digital Media Planner at DDB Mudra
September 1, 2019 - September 1, 2021Managed client servicing, execution, reporting, and optimization of digital media campaigns worth over $1 million annually across OTT, biddable, display, and search campaigns. Worked hands-on with biddable platforms including Facebook, Google, Twitter, LinkedIn, Amazon, and Flipkart. Served clients like Tanishq, William Grants & Sons, MMTC-PAMP, Hero Motosports, Flipkart Ads, Titan Zoya, scaling media business and ensuring smooth operations with regular weekly and monthly review meetings.
Digital Media Planner at DDB Mudra
September 1, 2019 - September 1, 2021Planned and executed digital media campaigns worth over $1 million annually across OTT, biddable, display, and search properties. Managed biddable advertising on platforms including Facebook, Google, Twitter, LinkedIn, Amazon, and Flipkart. Serviced clients such as Tanishq, William Grants & Sons, MMTC-PAMP, Hero Motosports, Flipkart Ads, and Titan Zoya. Presented campaign results in regular review meetings.
Digital Media Planner at DDB Mudra
September 1, 2019 - September 1, 2021Planned and designed digital media campaigns worth over $1 million annually across OTT, biddable, display, and search. Managed Facebook, Google, Twitter, and LinkedIn biddable properties including e-commerce platforms. Worked closely with clients such as Tanishq and William Grants & Sons for media scaling and reporting.
Growth Hacker and BDM Intern at Vyre.co
June 1, 2019 - November 30, 2019Led all digital marketing activities and communication strategies for both B2B and B2C sectors. Executed SEM, SEO, social media, and email marketing campaigns to grow website engagement and increase registered users. Established partnerships with 3 e-learning platforms to increase business opportunities.
Growth Hacker and BDM Intern at Vyre.co
June 1, 2019 - November 30, 2019Led digital marketing activities including social media marketing, email marketing, outreach, and appointment booking for both B2B and B2C. Executed SEM, SEO, social media, and email campaigns to grow website engagement and registered users. Expanded business opportunities through partnerships with e-learning platforms.
Growth Hacker and BDM Intern at Vyre.co
June 1, 2019 - November 30, 2019Led digital marketing activities including social media, email marketing, outreach, cold calling, and appointment booking. Executed online advertising, SEM, SEO, social media, and email campaigns for website growth. Increased business opportunities by partnering with E-learning platforms.
Sales and Account Manager (Intern) at Zomato
June 1, 2018 - December 31, 2018Analyzed client performance and strategized marketing campaigns to increase order volumes. Assisted client acquisition and helped clients make data-driven business decisions. Initiated personal projects like early morning and late night delivery campaigns. Designed creative advertising campaigns for PAN India.
Sales and Account Manager (Intern) at Zomato
June 1, 2018 - December 31, 2018Analyzed client shortcomings and helped increase order volumes through strategic marketing campaigns. Responsible for client acquisition, data-driven decision-making, and creative advertising for city-wide campaigns.
Operations Executive at Paradox Gamers
January 1, 2018 - August 31, 2018Headed operations and business partnerships in Madhya Pradesh. Planned and executed three major esports events, built event awareness via advertising, and established a unique logistical partnership with Sony India. Responsible for event promotions and sales.
Operations Executive at Paradox Gamers
January 1, 2018 - August 31, 2018Managed operations and business partnerships, executed marketing campaigns, and promoted large-scale Esports events. Established the first logistical partnership with Sony India in the city and handled event promotions and sales.
Vice President (Volunteer) at AIESEC
October 1, 2016 - January 31, 2018Led a team of 15 on core organizational projects achieving 3x year-over-year growth and revenue of over 300,000 INR. Executed events to increase outreach and built partnerships with local NGOs supporting United Nations 17 SDGs. Facilitated national conferences with sessions delivered to over 300 delegates.
Vice President (Volunteer) at AIESEC
October 1, 2016 - January 31, 2018Led a team of 15, driving 3x YOY growth and generating revenue exceeding 3 lakh rupees. Executed outreach events, formed over 10 business partnerships, and developed projects aligned with the UN's 17 SDGs. Served as a national-level conference facilitator delivering sessions to over 300 delegates.
Education
Qualifications
Generalist AI fellowship
January 11, 2030 - July 4, 2025Amazon Search Ads
January 11, 2030 - July 4, 2025Google digital unlocked - Digital marketing
January 11, 2030 - July 4, 2025Tiktok Ads
January 11, 2030 - July 4, 2025Google Search, display. App
January 11, 2030 - July 4, 2025Google prompt engineering
January 11, 2030 - July 4, 2025Meta blueprint
January 11, 2030 - July 4, 2025Generalist AI fellowship
January 11, 2030 - July 4, 2025Amazon Search Ads
January 11, 2030 - July 4, 2025Google digital unlocked - Digital marketing
January 11, 2030 - July 4, 2025TikTok Ads
January 11, 2030 - July 4, 2025Google Search, display App
January 11, 2030 - July 4, 2025Google prompt engineering
January 11, 2030 - July 4, 2025Meta blueprint
January 11, 2030 - July 4, 2025Industry Experience
Professional Services, Media & Entertainment, Retail, Financial Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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