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I'm a performance-driven digital marketer based in Berlin, with 3+ years of hands-on experience running paid campaigns for B2B SaaS, DTC, and EdTech brands. I design ROI-focused funnels and customer journeys across Meta, Google, LinkedIn, and Klaviyo. I thrive in cross-functional teams and love turning data into growth opportunities through A/B testing, market research, and creative optimization. I've built full-funnel journeys from ads to landing pages to email nurture and consistently delivered improvements in lead generation, conversion rates, and ROAS.…I'm a performance-driven digital marketer based in Berlin, with 3+ years of hands-on experience running paid campaigns for B2B SaaS, DTC, and EdTech brands. I design ROI-focused funnels and customer journeys across Meta, Google, LinkedIn, and Klaviyo. I thrive in cross-functional teams and love turning data into growth opportunities through A/B testing, market research, and creative optimization. I've built full-funnel journeys from ads to landing pages to email nurture and consistently delivered improvements in lead generation, conversion rates, and ROAS.

Shweta Bhatade

Digital Marketer, Performance Marketer, Marketing Strategist, +4

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I'm a performance-driven digital marketer based in Berlin, with 3+ years of hands-on experience running paid campaigns for B2B SaaS, DTC, and EdTech brands. I design ROI-focused funnels and customer journeys across Meta, Google, LinkedIn, and Klaviyo. I thrive in cross-functional teams and love turning data into growth opportunities through A/B testing, market research, and creative optimization. I've built full-funnel journeys from ads to landing pages to email nurture and consistently delivered improvements in lead generation, conversion rates, and ROAS.…I'm a performance-driven digital marketer based in Berlin, with 3+ years of hands-on experience running paid campaigns for B2B SaaS, DTC, and EdTech brands. I design ROI-focused funnels and customer journeys across Meta, Google, LinkedIn, and Klaviyo. I thrive in cross-functional teams and love turning data into growth opportunities through A/B testing, market research, and creative optimization. I've built full-funnel journeys from ads to landing pages to email nurture and consistently delivered improvements in lead generation, conversion rates, and ROAS.

Available to hire

I’m a performance-driven digital marketer based in Berlin, with 3+ years of hands-on experience running paid campaigns for B2B SaaS, DTC, and EdTech brands. I design ROI-focused funnels and customer journeys across Meta, Google, LinkedIn, and Klaviyo.

I thrive in cross-functional teams and love turning data into growth opportunities through A/B testing, market research, and creative optimization. I’ve built full-funnel journeys from ads to landing pages to email nurture and consistently delivered improvements in lead generation, conversion rates, and ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

German

Fluent

Work Experience

Digital Marketing Consultant at Buzz Marketing

August 1, 2023 - June 11, 2024

Developed and executed marketing strategies to boost sales and brand recognition. Designed full-funnel journeys (ads, landing pages, email nurture) leading to over 40% lift in lead-to-demo conversion. Optimized paid advertising campaigns with Google Ads, Meta Ads, and LinkedIn Ads, achieving a 2.5x ROAS.

Online Marketing Working Student at SumUp

April 1, 2022 - March 31, 2023

Managed performance marketing campaigns on various platforms exceeding the Black Friday target by 200%. Conducted A/B testing and analyzed results to optimize ROI. Performed competitive analysis and market research to create growth opportunities. Collaborated with cross-functional teams to create and execute marketing campaigns.

Online Marketing Freelance at SVIP Capital LLP

January 1, 2021 - February 28, 2022

Created marketing materials, graphics, and ad copy. Conducted in-depth keyword research to improve SEO rankings and enhance online visibility, traffic, and engagement.

Internship, Omnichannel Marketing at Lululemon

April 1, 2023 - April 30, 2023

Helped develop omnichannel marketing strategies and collaborated with the marketing team to align social media efforts with overall brand messaging and promotional objectives.

Performance Marketer at Buzz Marketing

August 1, 2023 - Present

Performance-driven digital marketing specialist with 3+ years of experience; developed and executed campaigns; designed full-funnel journeys; emphasis on paid ads across Google, Meta, and LinkedIn; growth-focused strategies.

Marketing Consultant - Performance Marketing at Sum Up

March 31, 2023 - September 10, 2025

Managed performance marketing campaigns on various platforms; exceeded target by 200% for Black Friday promotions; conducted A/B testing, analyzed results to optimize ROI; performed competitive analysis and market research to identify growth opportunities; collaborated with cross-functional teams to create and execute campaigns; designed full-funnel journeys; optimized Google Ads, Meta Ads, and LinkedIn Ads, achieving 2.5x ROAS.

Intern Omnichannel Marketing at Lululemon

April 1, 2023 - Present

Supported omnichannel marketing strategy development and implementation; contributed to cross-channel campaigns.

Digital Marketing Consultant at Buzz Marketing

August 1, 2023 - Present

Managed omnichannel digital marketing campaigns and performance marketing initiatives for B2B SaaS, DTC, and EdTech brands; optimized ROI and built growth opportunities; collaborated with cross-functional teams to drive marketing outcomes.

Online Marketing Intern at SumUp

March 31, 2023 - September 10, 2025

Led online marketing initiatives; exceeded Black Friday targets by 200%; conducted A/B testing and analyses to optimize ROI; performed competitive analysis and market research to identify growth opportunities; collaborated with cross-functional teams to execute campaigns.

Omnichannel Marketing Intern at Lululemon

April 1, 2023 - Present

Helped develop omnichannel marketing strategies and aligned social media efforts with overall brand messaging and promotional objectives.

Digital Marketing Consultant at Buzz Marketing

August 1, 2023 - Present

Performance marketing across Meta, Google, and LinkedIn; exceeded target by 200% for Black Friday promotions. Conducted A/B testing, analyzed results to optimize ROI, and performed competitive analysis and market research to create growth opportunities. Collaborated with cross-functional teams to create and execute campaigns. Designed full-funnel journeys (ads → landing pages → email nurture) leading to 40%+ lift in lead-to-demo conversions. Optimized paid advertising campaigns with Google Ads, Meta Ads, and LinkedIn Ads, achieving a 2.5x ROAS.

Online Marketing Working Student at SumUp

March 31, 2023 - October 21, 2025

Managed performance marketing campaigns on various platforms, exceeding target performance. Conducted A/B testing, analyzed results to optimize ROI, and performed competitive analysis and market research to create growth opportunities. Collaborated with cross-functional teams to create and execute marketing campaigns. Designed and executed marketing strategies to boost sales and brand recognition. Created full-funnel journeys (ads → landing pages → email nurture) leading to improvements in lead conversions. Optimized paid campaigns on major platforms achieving strong ROAS.

Internship Omnichannel Marketing at Lululemon

August 1, 2023 - October 21, 2025

Helped develop omnichannel marketing strategies. Worked with the marketing team to align social media efforts with overall brand messaging and promotional objectives.