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Senior Web Designer with over 15 years of international experience specialising in high-converting digital campaigns, UX/UI solutions, and marketing strategies. An expert in the iGaming industry with a proven track record of driving user engagement and ROI through strategic design. I possess deep expertise in integrating Artificial Intelligence (AI) into the creative process for ideation, automation, and workflow optimisation. Extensive collaboration with cross-functional, international teams across the UK, Europe, and Malta (marketing, product, and development), leading multi-channel projects spanning web, social media, TV, and out-of-home advertising. I excel at integrating AI into the creative process, automating workflows, and collaborating with cross-functional teams across the UK, Europe, and Malta to deliver scalable web experiences. I thrive on shaping brand identity, driving UX improvements, and mentoring teams to ship impactful work that resonates with audiences and delivers measurable business outcomes.…Senior Web Designer with over 15 years of international experience specialising in high-converting digital campaigns, UX/UI solutions, and marketing strategies. An expert in the iGaming industry with a proven track record of driving user engagement and ROI through strategic design. I possess deep expertise in integrating Artificial Intelligence (AI) into the creative process for ideation, automation, and workflow optimisation. Extensive collaboration with cross-functional, international teams across the UK, Europe, and Malta (marketing, product, and development), leading multi-channel projects spanning web, social media, TV, and out-of-home advertising. I excel at integrating AI into the creative process, automating workflows, and collaborating with cross-functional teams across the UK, Europe, and Malta to deliver scalable web experiences. I thrive on shaping brand identity, driving UX improvements, and mentoring teams to ship impactful work that resonates with audiences and delivers measurable business outcomes.

Claire Jolly

Web Designer, Graphic Designer, Motion Graphic Designer, +5

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Senior Web Designer with over 15 years of international experience specialising in high-converting digital campaigns, UX/UI solutions, and marketing strategies. An expert in the iGaming industry with a proven track record of driving user engagement and ROI through strategic design. I possess deep expertise in integrating Artificial Intelligence (AI) into the creative process for ideation, automation, and workflow optimisation. Extensive collaboration with cross-functional, international teams across the UK, Europe, and Malta (marketing, product, and development), leading multi-channel projects spanning web, social media, TV, and out-of-home advertising. I excel at integrating AI into the creative process, automating workflows, and collaborating with cross-functional teams across the UK, Europe, and Malta to deliver scalable web experiences. I thrive on shaping brand identity, driving UX improvements, and mentoring teams to ship impactful work that resonates with audiences and delivers measurable business outcomes.…Senior Web Designer with over 15 years of international experience specialising in high-converting digital campaigns, UX/UI solutions, and marketing strategies. An expert in the iGaming industry with a proven track record of driving user engagement and ROI through strategic design. I possess deep expertise in integrating Artificial Intelligence (AI) into the creative process for ideation, automation, and workflow optimisation. Extensive collaboration with cross-functional, international teams across the UK, Europe, and Malta (marketing, product, and development), leading multi-channel projects spanning web, social media, TV, and out-of-home advertising. I excel at integrating AI into the creative process, automating workflows, and collaborating with cross-functional teams across the UK, Europe, and Malta to deliver scalable web experiences. I thrive on shaping brand identity, driving UX improvements, and mentoring teams to ship impactful work that resonates with audiences and delivers measurable business outcomes.

Available to hire

Senior Web Designer with over 15 years of international experience specialising in high-converting digital campaigns, UX/UI solutions, and marketing strategies. An expert in the iGaming industry with a proven track record of driving user engagement and ROI through strategic design. I possess deep expertise in integrating Artificial Intelligence (AI) into the creative process for ideation, automation, and workflow optimisation. Extensive collaboration with cross-functional, international teams across the UK, Europe, and Malta (marketing, product, and development), leading multi-channel projects spanning web, social media, TV, and out-of-home advertising. I excel at integrating AI into the creative process, automating workflows, and collaborating with cross-functional teams across the UK, Europe, and Malta to deliver scalable web experiences. I thrive on shaping brand identity, driving UX improvements, and mentoring teams to ship impactful work that resonates with audiences and delivers measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Bulgarian

Fluent

Work Experience

Senior Web Designer (UI/UX & AI Strategy Specialist) at GIMO (Global Interactive Marketing Online) Ltd

September 1, 2017 - September 1, 2025

Led end-to-end visual strategy and UI/UX design for major international iGaming brands (e.g., NetBet, 777.be, 777.es). Drove brand consistency across global markets, designed conversion-focused landing pages and customer acquisition flows, collaborated with Product Managers and Developers, produced motion graphics and TV/OOH concepts, and steered multi-channel campaigns, events, and go-to-market strategies to boost user engagement and ROI.

Senior Web Designer at GIMO (Global Interactive Marketing Online)

September 1, 2017 - June 16, 2024

Led design execution for NetBet Casino across multiple international markets, delivering consistent, high-performing visual campaigns. Produced a wide range of marketing creatives, including banners, landing pages, social posts, mini-games, and email campaigns. Provided video tutorials and short-form marketing videos to support onboarding and engagement initiatives. Collaborated closely with developers and product managers to enhance UX/UI flows and promotional features. Designed static and motion assets for 777 Casino Spain, including TV ads, OOH campaigns, and cross-channel promotions. Maintained brand consistency and quality across all deliverables in a fast-paced, multi-brand agency environment.

Head of Digital Marketing & Web Design at Elite Construction & Property Maintenance Ltd

March 1, 2015 - February 1, 2017

Led digital marketing and website design for the company and affiliates, developed brand identity, managed SEO/SEM, ran multi-channel campaigns (social, email, content), and coordinated with Product and Development teams to deliver UX-friendly web experiences and growth-focused marketing initiatives.

Web Designer at Elite Construction & Property Maintenance Ltd

March 1, 2015 - February 28, 2017

Created brand identity, websites (WordPress/Joomla), and digital marketing content including social media and email campaigns. Delivered visual solutions to support the company’s online presence.

Managing Director at Yam-209 Ltd

September 1, 2010 - January 1, 2015

Led international marketing partnerships with NuVitality Products Ltd (UK), built and managed distribution networks across Europe and the Middle East, defined go-to-market strategies, and oversaw brand development and sales initiatives from Plovdiv, Bulgaria.

Freelance Graphic Designer at Nu Vitality Products Ltd

September 1, 2010 - January 31, 2015

Created packaging and promotional visuals for the UK and Italian health markets. Contributed to B2B product launches and Global trade exhibitions.