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Hi, I’m Andra Blaj, a Marketing and Communications professional based in Brasov, Romania. I help B2C and B2B brands grow by shaping clear marketing direction, leading teams and agencies, and optimizing budgets to maximize ROI. I have hands-on experience in social and digital media management, market segmentation, competitive analysis, and brand positioning, and I frequently supervise PR activities and serve as a media contact for the company. I thrive on turning insights into actionable campaigns, collaborating across departments, and delivering measurable results. My approach blends strategic thinking with practical execution—from identity design and digital activations to large-scale campaigns and revenue-generating events.…Hi, I’m Andra Blaj, a Marketing and Communications professional based in Brasov, Romania. I help B2C and B2B brands grow by shaping clear marketing direction, leading teams and agencies, and optimizing budgets to maximize ROI. I have hands-on experience in social and digital media management, market segmentation, competitive analysis, and brand positioning, and I frequently supervise PR activities and serve as a media contact for the company. I thrive on turning insights into actionable campaigns, collaborating across departments, and delivering measurable results. My approach blends strategic thinking with practical execution—from identity design and digital activations to large-scale campaigns and revenue-generating events.

Andra Blaj

Marketing Strategist, Brand Strategist, Digital Marketer, +6

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Hi, I’m Andra Blaj, a Marketing and Communications professional based in Brasov, Romania. I help B2C and B2B brands grow by shaping clear marketing direction, leading teams and agencies, and optimizing budgets to maximize ROI. I have hands-on experience in social and digital media management, market segmentation, competitive analysis, and brand positioning, and I frequently supervise PR activities and serve as a media contact for the company. I thrive on turning insights into actionable campaigns, collaborating across departments, and delivering measurable results. My approach blends strategic thinking with practical execution—from identity design and digital activations to large-scale campaigns and revenue-generating events.…Hi, I’m Andra Blaj, a Marketing and Communications professional based in Brasov, Romania. I help B2C and B2B brands grow by shaping clear marketing direction, leading teams and agencies, and optimizing budgets to maximize ROI. I have hands-on experience in social and digital media management, market segmentation, competitive analysis, and brand positioning, and I frequently supervise PR activities and serve as a media contact for the company. I thrive on turning insights into actionable campaigns, collaborating across departments, and delivering measurable results. My approach blends strategic thinking with practical execution—from identity design and digital activations to large-scale campaigns and revenue-generating events.

Available to hire

Hi, I’m Andra Blaj, a Marketing and Communications professional based in Brasov, Romania. I help B2C and B2B brands grow by shaping clear marketing direction, leading teams and agencies, and optimizing budgets to maximize ROI. I have hands-on experience in social and digital media management, market segmentation, competitive analysis, and brand positioning, and I frequently supervise PR activities and serve as a media contact for the company.

I thrive on turning insights into actionable campaigns, collaborating across departments, and delivering measurable results. My approach blends strategic thinking with practical execution—from identity design and digital activations to large-scale campaigns and revenue-generating events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Marketing & Communications Consultant at Brave Voice Communications

January 1, 2021 - Present

Provided strategic marketing and PR consulting to a diverse range of clients in technology, e-commerce, retail, hospitality and publishing; delivered tailored marketing strategies, PR campaigns, and integrated digital activations.

Marketing & Communications Consultant at Brave Voice Communications

November 1, 2020 - Present

Provided strategic marketing and PR consultancy to a diverse range of clients in tech, e-commerce, hospitality, and publishing. Managed digital campaigns, PR activities, and audience development for key accounts including ROMARG, Josette, and author Arabella McIntyre-Brown. Delivered tailored marketing strategies and coordinated cross-functional teams.

Head of Marketing / Account Director / Marketing Manager at Various Shopping Centres – CBRE Romania

January 1, 2017 - June 30, 2020

Led marketing operations and client communication across multiple locations. Contributed to marketing, digital, and PR strategies, while overseeing budgets and coordinating internal and external teams. Participated in recruitment and market research to inform strategic decisions. Selected Contributions: reduced marketing costs up to 40% by streamlining processes and reviewing supplier contracts; increased website traffic up to 20%; designed a digital strategy that raised online KPIs by up to 60% for social media channels.

Head of Marketing / Account Director / Marketing Manager at CBRE Romania

January 1, 2017 - December 31, 2020

Led marketing operations across multiple shopping centers; developed and implemented marketing, digital and PR strategies; managed multi-million-euro budgets; strengthened brand visibility and client relationships; supported HR operations including recruitment, training and development.

Head of Marketing /Account Director / Marketing Manager at Various Shopping Centres – CBRE Romania

January 1, 2017 - June 30, 2020

Directed marketing operations and tenant relations, executed marketing, online, and PR strategies across all centres with a multi-million budget. Managed budgets, participated in HR functions such as recruitment and training, and organized major campaigns. Conducted market research to optimize strategies. Achievements include reducing costs by up to 40%, negotiating major contracts, building lasting client relationships, increasing brand awareness through innovative marketing, and boosting online KPIs by up to 60%.

Brand & PR Manager at Fashion Days

May 1, 2014 - November 30, 2017

Managed and developed 360-degree campaigns working with agencies. Implemented social media and digital strategy, built partnerships with KOLs, directed PR activities including press releases and events, and enhanced revenue via sales events. Developed online media strategies including CPC/CPM and SEO strategies. Increased brand awareness and revenue by managing digital and print communications, created and executed a strong PR strategy to support major business model changes.

Brand Manager at Fashion Days

January 1, 2014 - December 31, 2017

Led marketing operations for ATL & BTL campaigns; implemented digital strategy; built partnerships; organized revenue-driving events; designed CPC/CPM online media strategies; achieved cost efficiencies through streamlined processes.

Marketing Manager at Dente Estet / Green Dental

January 1, 2013 - December 31, 2013

Developed and implemented Green Dental's marketing and brand positioning; introduced Green Certification program; designed and executed integrated marketing, PR, and digital strategies in collaboration with agencies and influencers.

Marketing Manager at Dent Estet / Green Dental

January 1, 2013 - December 31, 2013

Developed a new website and marketing content strategy aligned with corporate branding. Planned budgets and analyzed expenditures. Introduced and implemented a green certification program, making the dental office the first green gold certified office in Romania. Developed and executed Green Dental’s first marketing, PR and online strategy to accomplish market objectives.

Online Marketing Consultant at NNC Services Agency

January 1, 2012 - December 31, 2012

Designed B2B and B2C social media, online marketing, SEO, and lead generation strategies. Delivered high-quality content and managed accounts for start-ups and established customers. Spearheaded marketing strategy for launching the Smart911 service in the US, successfully organizing and directing the project.

Online Marketing Consultant at NNC Services Agency

December 1, 2011 - June 1, 2012

Designed and developed B2B and B2C social media, online marketing, SEO, and lead generation strategies. Delivered high-quality content and received positive client feedback. Selected Contributions: led the marketing strategy for launching the Smart911 service in the US by organizing and directing the project in collaboration with colleagues.