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I'm a designer from UK Packaging with Personality — Design That Speaks Louder Than Words I’m a seasoned creative with years of experience in packaging design, illustration, and beautifully giftable creations. From festive fizz to everyday essentials, I’ve designed for brands like Unilever (Persil, Surf, Comfort), Pedigree, Baylis & Harding, Yardley, Woods of Windsor, Nougat London, Asda, BHS, Arcadia, Debenhams, and Aldi. Fresh Trends Design Ltd – Head of Creative (2006–2025) Led design projects for Baylis & Harding, Yardley, Asda, Debenhams & more. Burlington Toiletries – Senior Designer (1998–2006) Created toiletry gifts for major UK retailers. Freelance Designer (1994–1998) Worked with agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge, Burlington Toiletries, and Landor. Early Career in South Africa – Junior to Senior Designer roles before relocating to the UK in 1993. Now Available Seeking remote freelance work in design, visualization, and illustration. Fully equipped studio, full Adobe Package, Microsoft Teams-ready, and hands-on creative.…I'm a designer from UK Packaging with Personality — Design That Speaks Louder Than Words I’m a seasoned creative with years of experience in packaging design, illustration, and beautifully giftable creations. From festive fizz to everyday essentials, I’ve designed for brands like Unilever (Persil, Surf, Comfort), Pedigree, Baylis & Harding, Yardley, Woods of Windsor, Nougat London, Asda, BHS, Arcadia, Debenhams, and Aldi. Fresh Trends Design Ltd – Head of Creative (2006–2025) Led design projects for Baylis & Harding, Yardley, Asda, Debenhams & more. Burlington Toiletries – Senior Designer (1998–2006) Created toiletry gifts for major UK retailers. Freelance Designer (1994–1998) Worked with agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge, Burlington Toiletries, and Landor. Early Career in South Africa – Junior to Senior Designer roles before relocating to the UK in 1993. Now Available Seeking remote freelance work in design, visualization, and illustration. Fully equipped studio, full Adobe Package, Microsoft Teams-ready, and hands-on creative.

Louise Simpson

Creative Director, Illustrator, Designer, +4

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I'm a designer from UK Packaging with Personality — Design That Speaks Louder Than Words I’m a seasoned creative with years of experience in packaging design, illustration, and beautifully giftable creations. From festive fizz to everyday essentials, I’ve designed for brands like Unilever (Persil, Surf, Comfort), Pedigree, Baylis & Harding, Yardley, Woods of Windsor, Nougat London, Asda, BHS, Arcadia, Debenhams, and Aldi. Fresh Trends Design Ltd – Head of Creative (2006–2025) Led design projects for Baylis & Harding, Yardley, Asda, Debenhams & more. Burlington Toiletries – Senior Designer (1998–2006) Created toiletry gifts for major UK retailers. Freelance Designer (1994–1998) Worked with agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge, Burlington Toiletries, and Landor. Early Career in South Africa – Junior to Senior Designer roles before relocating to the UK in 1993. Now Available Seeking remote freelance work in design, visualization, and illustration. Fully equipped studio, full Adobe Package, Microsoft Teams-ready, and hands-on creative.…I'm a designer from UK Packaging with Personality — Design That Speaks Louder Than Words I’m a seasoned creative with years of experience in packaging design, illustration, and beautifully giftable creations. From festive fizz to everyday essentials, I’ve designed for brands like Unilever (Persil, Surf, Comfort), Pedigree, Baylis & Harding, Yardley, Woods of Windsor, Nougat London, Asda, BHS, Arcadia, Debenhams, and Aldi. Fresh Trends Design Ltd – Head of Creative (2006–2025) Led design projects for Baylis & Harding, Yardley, Asda, Debenhams & more. Burlington Toiletries – Senior Designer (1998–2006) Created toiletry gifts for major UK retailers. Freelance Designer (1994–1998) Worked with agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge, Burlington Toiletries, and Landor. Early Career in South Africa – Junior to Senior Designer roles before relocating to the UK in 1993. Now Available Seeking remote freelance work in design, visualization, and illustration. Fully equipped studio, full Adobe Package, Microsoft Teams-ready, and hands-on creative.

Available to hire

Carmarthen, United Kingdom

I’m a designer from UK
Packaging with Personality — Design That Speaks Louder Than Words

I’m a seasoned creative with years of experience in packaging design, illustration, and beautifully giftable creations. From festive fizz to everyday essentials, I’ve designed for brands like Unilever (Persil, Surf, Comfort), Pedigree, Baylis & Harding, Yardley, Woods of Windsor, Nougat London, Asda, BHS, Arcadia, Debenhams, and Aldi.

Fresh Trends Design Ltd – Head of Creative (2006–2025) Led design projects for Baylis & Harding, Yardley, Asda, Debenhams & more.

Burlington Toiletries – Senior Designer (1998–2006) Created toiletry gifts for major UK retailers.

Freelance Designer (1994–1998) Worked with
agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge,
Burlington Toiletries, and Landor.

Early Career in South Africa – Junior to Senior Designer roles before relocating to the UK in 1993.

Now Available
Seeking remote freelance work in design, visualization,
and illustration. Fully equipped studio, full Adobe
Package, Microsoft Teams-ready, and hands-on creative.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Advertising Illustration

Intermediate

Pencil Illustration

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer/Illustrator and founder at Fresh Trends Design Ltd

February 1, 2006 - Present

Head of creative, running design projects from trend research, mood boards, design, illustration, visuals and creative artwork. Mentoring junior staff and overseeing mid-weight designers. Working with the team to create outstanding results. Specialized in gifting for gadgets, toiletries, food, and the Health & Beauty sector. Clients include Baylis & Harding, BHS, Yardley, Woods of Windsor, Nougat London, Asda, Debenhams, and many more. Successfully working remotely with full equipment since lockdown.

Graphic Designer (in-house) at Burlington Toiletries

December 31, 2006 - July 14, 2025

Created toiletry gifts for clients such as Asda, Tesco, Woolworth, Boots, and others until the company folded in 2006.

Freelance Designer at Various Clients

December 31, 1998 - July 14, 2025

Worked with clients including Graphique, Vibrandt (HQ1), Brown Ink, Martin Dawe Design and Burlington Toiletries prior to full-time employment with Burlington.

Head of Creative at Fresh Trends Design Ltd

January 1, 2025 - July 28, 2025

Led design projects for Baylis & Harding, Yardley, Asda, Debenhams and more. Directed creative strategy and design execution for packaging and branding campaigns.

Senior Designer at Burlington Toiletries

January 1, 2006 - July 28, 2025

Created toiletry gifts for major UK retailers including design and packaging.

Designer at Freelance

January 1, 1998 - July 28, 2025

Worked with agencies including Graphique Design, Vibrandt (HQ1), Brown Ink, Martin Dawe Design, Creative Edge, Burlington Toiletries, and Landor on design, visualization, and illustration projects.

Junior to Senior Designer at South Africa roles before relocating to the UK

January 1, 1993 - July 28, 2025

Progressed from junior to senior designer roles prior to relocating.