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Hi, I'm Leyiping Dong, a passionate Digital Analyst with experience in data extraction, system deployment, and marketing strategy. I enjoy turning complex data into actionable insights and thrive in solving real-world business challenges through collaborative, data-driven decision-making. Currently, I'm advancing my expertise with a Master's degree in International Marketing and Brand Management at Lund University. I have a solid foundation working in global environments, with hands-on experience in projects ranging from targeted advertising to interactive dashboards for travel and marketing companies. I’m known for being hard-working, outgoing, and self-driven, always eager to enhance my skills and contribute meaningfully to team successes.…Hi, I'm Leyiping Dong, a passionate Digital Analyst with experience in data extraction, system deployment, and marketing strategy. I enjoy turning complex data into actionable insights and thrive in solving real-world business challenges through collaborative, data-driven decision-making. Currently, I'm advancing my expertise with a Master's degree in International Marketing and Brand Management at Lund University. I have a solid foundation working in global environments, with hands-on experience in projects ranging from targeted advertising to interactive dashboards for travel and marketing companies. I’m known for being hard-working, outgoing, and self-driven, always eager to enhance my skills and contribute meaningfully to team successes.

Natalia Dong

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Hi, I'm Leyiping Dong, a passionate Digital Analyst with experience in data extraction, system deployment, and marketing strategy. I enjoy turning complex data into actionable insights and thrive in solving real-world business challenges through collaborative, data-driven decision-making. Currently, I'm advancing my expertise with a Master's degree in International Marketing and Brand Management at Lund University. I have a solid foundation working in global environments, with hands-on experience in projects ranging from targeted advertising to interactive dashboards for travel and marketing companies. I’m known for being hard-working, outgoing, and self-driven, always eager to enhance my skills and contribute meaningfully to team successes.…Hi, I'm Leyiping Dong, a passionate Digital Analyst with experience in data extraction, system deployment, and marketing strategy. I enjoy turning complex data into actionable insights and thrive in solving real-world business challenges through collaborative, data-driven decision-making. Currently, I'm advancing my expertise with a Master's degree in International Marketing and Brand Management at Lund University. I have a solid foundation working in global environments, with hands-on experience in projects ranging from targeted advertising to interactive dashboards for travel and marketing companies. I’m known for being hard-working, outgoing, and self-driven, always eager to enhance my skills and contribute meaningfully to team successes.

Available to hire

Hi, I’m Leyiping Dong, a passionate Digital Analyst with experience in data extraction, system deployment, and marketing strategy. I enjoy turning complex data into actionable insights and thrive in solving real-world business challenges through collaborative, data-driven decision-making. Currently, I’m advancing my expertise with a Master’s degree in International Marketing and Brand Management at Lund University.

I have a solid foundation working in global environments, with hands-on experience in projects ranging from targeted advertising to interactive dashboards for travel and marketing companies. I’m known for being hard-working, outgoing, and self-driven, always eager to enhance my skills and contribute meaningfully to team successes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Swedish

Intermediate

Work Experience

Digital Analyst at Google (Consultant)

March 1, 2023 - June 30, 2024

Led the remote deployment of a data extraction system using Bash scripting. Conducted data pre-processing cleanup and visualization to generate insights. Assisted in backend troubleshooting and issue resolution. Performed ongoing system maintenance and updates with git to ensure system stability and efficiency. Developed targeted advertising strategies using labeled data, automated data labeling with Python, and conducted manual validation to enhance data accuracy. Managed data cleanup and optimization. For trip.com, collected, organized, and cleansed large-scale datasets using SQL, developed interactive dashboards to visualize key insights, and provided data-driven recommendations to enhance decision-making.

Marketing summer intern at Unilever

June 1, 2022 - August 31, 2022

Developed SWOT analysis frameworks to quantify market positioning differentials. Identified six core differentiation points through customer journey mapping workshops. Produced consumer group report to support the successful launch of the product.