Oguz Kaan Ketecioglu

Assisted in the development and execution of global marketing strategies for utility-scale battery energy storage products. Managed press releases and communications across regions, coordinated with global marketing agencies, and provided market research insights to support strategic decisions. Created technical and engaging content for multiple channels, enhancing brand positioning and product understanding. Collaborated with cross-functional teams to align marketing initiatives, develop customer-facing materials, and implement B2B marketing strategies. Assisted in email marketing campaigns to improve customer engagement and outreach.

Supported the migration of multiple clients from Universal Analytics to Google Analytics 4, ensuring account re-design, data validation, and dashboard optimization. Assisted in web and application tracking projects, identifying and resolving data discrepancies and tracking issues. Conducted research on Google Cloud tools, preparing educational materials for clients. Moderated Google Hub meetings, enhancing internal communication and tracking work-life balance metrics. Integrated Google Tag Manager for improved tracking implementation and data collection. Developed and optimized Looker Studio dashboards to enhance data visualization and reporting for clients, ensuring actionable insights for marketing and business decisions.

Supported strategic business planning, seasonal product launches, and 360° brand communications for Miller Genuine Draft, Budweiser, Corona, Beck's, and other global beer brands. Conducted marketing and sales KPI analysis, providing reports to Molson Coors & AB InBev. Managed branding activities in key outlets across Turkey, optimizing brand presence and product visibility through BTL activities. Prepared monthly performance reports using Nielsen and Ipsos data, identifying growth opportunities and audience trends. Led data analysis and visualization efforts to generate actionable insights. Coordinated with creative agencies and internal teams to execute marketing campaigns and controlled budget allocations. Led the Miller summer activation project, driving brand awareness and product trials.