Available to hire
Hi, I’m Dr. Jan Sammeck, an experienced consultant in online marketing and eCommerce with a passion for digital transformation in the hospitality and retail sectors. Over the years, I have led several high-impact projects, from founding direct-to-consumer brands to managing eCommerce strategies and online marketing campaigns.
I enjoy working closely with teams and stakeholders to deliver innovative solutions that drive revenue growth and customer loyalty. With a strong background in business ethics and economics, I combine analytical thinking with creative marketing approaches to support digital business success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Consultant in Online Marketing and eCommerce at Freelance / Independent
March 1, 2024 - January 31, 2025Consulting since 03/2024 on various projects including founding and developing a D2C brand for nutritional supplements (brand image, design, content & SEO, fulfillment, campaign management), monetization concept for a digital platform in private health insurance, creation of a digital marketing bootcamp course, and performing online marketing audits for clients.
Head of eCommerce Strategy & Technology at Hospitality Digital GmbH (a Metro AG Company)
April 1, 2021 - February 29, 2024Led the end-to-end relaunch of the eCommerce platform www.dish.co, managed eCommerce & retention teams, coordinated internal stakeholders (UX, product, tech), and piloted B2B2C online marketing initiatives including email marketing and Facebook performance campaigns. Led activation, retention, and churn reduction campaigns including strategy and implementation.
Senior Director/Director Digital Commerce & Projects at Steigenberger Hotels AG
October 1, 2019 - March 31, 2021Launched loyalty website 'H Rewards', led system integration projects including multiple API integrations (CRM, CRS, SSO, CMS), managed online marketing and web development teams, led loyalty app development, and oversaw brand hotel website relaunches.
Director eCommerce at Steigenberger Hotels AG
July 1, 2015 - September 30, 2019Managed online marketing and web development teams, designed and launched seven websites including award-winning booking sites, directed substantial marketing budgets and achieved significant revenue growth and cost savings. Oversaw digitalization projects such as web check-in/out, app development, Alexa skill, and A/B testing through a proprietary CMS. Participated in the company data protection committee.
Inhouse Consultant at Unister Holding GmbH
August 1, 2012 - June 30, 2015Provided inhouse consultancy services.
Manager Corporate & Hotel Development at Travel24
May 1, 2014 - June 30, 2015Managed Travel24 Hotels project including budget and cash flow modeling for financing purposes and website development.
Head of Internationalization at Travel24
August 1, 2012 - April 30, 2014Led project management for internationalization packages, launched websites for UK and France markets.
Research Assistant at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
February 1, 2010 - April 30, 2012Conducted teaching and research activities in business ethics and institutional economics.
Consultant at Simon-Kucher & Partners Strategy & Marketing Consultants
October 1, 2008 - April 30, 2009Provided consultancy in financial services and consumer goods/banking sector.
Consultant in Online Marketing and eCommerce at Self-employed
March 1, 2024 - December 31, 2024Leading projects in online marketing and eCommerce including founding and developing a D2C brand for nutritional supplements, creating monetization concepts for digital platforms, developing courses for digital marketing reskilling, and conducting online marketing audits for clients. Responsibilities include brand image concept development, design, SEO, fulfillment process optimization, campaign management, and stakeholder engagement.
Head of eCommerce Strategy & Technology at Hospitality Digital GmbH (a Metro AG Company)
April 1, 2021 - February 29, 2024Led the relaunch of the eCommerce platform www.dish.co, headed the eCommerce & Retention team, managed internal stakeholders (UX, Product Management, Tech), and led online marketing pilot projects for B2B2C channels. Directed activation, retention, and churn reduction campaigns including strategy, pilot testing, ramp-ups, and implementation.
Senior Director/Director Digital Commerce & Projects at Steigenberger Hotels AG
October 1, 2019 - March 31, 2021Launched the loyalty website “H Rewards” and loyalty app, led integration of APIs (CRM, CRS, SSO, CMS) into web infrastructure, managed the online marketing and web development team, and spearheaded system integration projects including the relaunch of a new brand hotel website.
Director eCommerce at Steigenberger Hotels AG
July 1, 2015 - September 30, 2019Led online marketing and web development projects, designed, launched, and continuously enhanced seven websites including booking sites for mid to upscale hotels, some of which won awards. Managed a seven-figure online marketing budget and delivered six-figure cost savings by in-housing marketing. Increased website revenues by at least 20% per year, developed a unique cost-per-order management approach, and executed digitalization projects such as web check-in/out, app development, Alexa skills, and A/B testing.
Inhouse Consultant at Unister Holding GmbH
August 1, 2012 - June 30, 2015Provided consultancy services within the company with focus on digital projects and strategy.
Manager Corporate & Hotel Development at Travel24
May 1, 2014 - June 30, 2015Managed Travel24 Hotels project, including budget and cash flow modelling for financing and website development.
Head of Internationalization at Travel24
August 1, 2012 - April 30, 2014Led project management for internationalization of package deals, launched websites for UK and France markets.
Research Assistant at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
February 1, 2010 - April 30, 2012Conducted teaching and research in business ethics and institutional economics.
Consultant at Simon-Kucher & Partners Strategy & Marketing Consultants
October 1, 2008 - April 30, 2009Consulted in the Financial Services & Consumer Goods / Banking division.
Consultant in Online Marketing and eCommerce at Freelance/Independent
March 1, 2024 - June 14, 2024Since March 2024, providing consultancy services in online marketing and eCommerce with expertise in brand development, SEO, campaign management, and platform monetization. Recent projects include founding a direct-to-consumer nutritional supplements brand, creating a digital marketing bootcamp course, and conducting audits for hospitality clients.
Head of eCommerce Strategy & Technology at Hospitality Digital GmbH (a Metro AG Company)
April 1, 2021 - February 29, 2024Led the end-to-end relaunch of the eCommerce platform www.dish.co and managed teams for eCommerce and retention. Responsible for internal stakeholder coordination including UX, product management, and technology. Directed B2B2C pilots, activation, retention, and churn reduction campaigns from strategy to implementation.
Senior Director/Director Digital Commerce & Projects at Steigenberger Hotels AG
October 1, 2019 - March 31, 2021Spearheaded the launch of the loyalty website and loyalty app projects. Led online marketing and web development teams, managed API integrations (CRM, CRS, SSO, CMS), and contributed to system integration and hotel brand website relaunch.
Director eCommerce at Steigenberger Hotels AG
July 1, 2015 - September 30, 2019Oversaw online marketing and web development projects including launching and enhancing seven websites. Managed significant online marketing budgets and achieved cost savings by in-housing marketing. Delivered consistent revenue growth and implemented unique cost-per-order management and digitalization projects like Web Check-in, app development, Alexa skill, and A/B testing.
Inhouse Consultant at Unister Holding GmbH
August 1, 2012 - June 30, 2015Provided consulting services to improve operations.
Manager Corporate & Hotel Development Travel24 at Travel24
May 1, 2014 - June 30, 2015Managed Travel24 hotel projects including budgeting, cash flow modeling for financing, and website development.
Head of Internationalization Travel24 at Travel24
August 1, 2012 - April 30, 2014Led internationalization project management for Travel24’s package offerings and launched websites for UK and France markets.
Research Assistant at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
February 1, 2010 - April 30, 2012Conducted teaching and research in business ethics and institutional economics.
Consultant at Simon-Kucher & Partners Strategy & Marketing Consultants
October 1, 2008 - April 30, 2009Consulted for the financial services and consumer goods sector, focusing on banking.
Education
Ph.D. at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
May 1, 2009 - September 30, 2011Master of Science at HHL – Leipzig Graduate School of Management
September 1, 2006 - May 31, 2008Ph.D. at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
May 1, 2009 - September 30, 2011Master of Science at HHL – Leipzig Graduate School of Management
September 1, 2006 - May 31, 2008Ph.D. in Economics at HHL Dr. Werner Jackstädt Chair of Economic and Business Ethics
May 1, 2009 - September 30, 2011Master of Science in Management at HHL – Leipzig Graduate School of Management
September 1, 2006 - May 31, 2008Qualifications
Digital Marketing Data Analyst Bootcamp Course Creation
May 1, 2024 - September 30, 2024Online Marketing Course on udemy.com
January 1, 2024 - December 31, 2024Online Marketing Course on udemy.com
January 1, 2024 - December 31, 2024Digital Marketing Course (Udemy.com)
January 1, 2024 - January 1, 2024Industry Experience
Travel & Hospitality, Retail, Professional Services, Consumer Goods, Financial Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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