Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Dragan Loncar, a Creative Director and Freelance Design Consultant with 27 years of experience in branding, packaging, advertising, and publishing. I've had the pleasure of working internationally across cities like Belgrade, London, Helsinki, Dubai, and beyond, which has enriched my approach to creative design with a unique global perspective. I thrive on developing cohesive visual styles and spearheading innovative campaigns that elevate brand presence. I'm passionate about collaborating with cross-functional teams and delivering tailored creative solutions that blend strategic vision with excellent execution. Whether it's designing for luxury brands or managing complex projects from concept to delivery, I focus on creating impactful results that resonate with audiences and achieve strategic goals.…Hi, I'm Dragan Loncar, a Creative Director and Freelance Design Consultant with 27 years of experience in branding, packaging, advertising, and publishing. I've had the pleasure of working internationally across cities like Belgrade, London, Helsinki, Dubai, and beyond, which has enriched my approach to creative design with a unique global perspective. I thrive on developing cohesive visual styles and spearheading innovative campaigns that elevate brand presence. I'm passionate about collaborating with cross-functional teams and delivering tailored creative solutions that blend strategic vision with excellent execution. Whether it's designing for luxury brands or managing complex projects from concept to delivery, I focus on creating impactful results that resonate with audiences and achieve strategic goals.

Dragan Loncar

Creative Director, Art Director, Designer, +2





Hi, I'm Dragan Loncar, a Creative Director and Freelance Design Consultant with 27 years of experience in branding, packaging, advertising, and publishing. I've had the pleasure of working internationally across cities like Belgrade, London, Helsinki, Dubai, and beyond, which has enriched my approach to creative design with a unique global perspective. I thrive on developing cohesive visual styles and spearheading innovative campaigns that elevate brand presence. I'm passionate about collaborating with cross-functional teams and delivering tailored creative solutions that blend strategic vision with excellent execution. Whether it's designing for luxury brands or managing complex projects from concept to delivery, I focus on creating impactful results that resonate with audiences and achieve strategic goals.…Hi, I'm Dragan Loncar, a Creative Director and Freelance Design Consultant with 27 years of experience in branding, packaging, advertising, and publishing. I've had the pleasure of working internationally across cities like Belgrade, London, Helsinki, Dubai, and beyond, which has enriched my approach to creative design with a unique global perspective. I thrive on developing cohesive visual styles and spearheading innovative campaigns that elevate brand presence. I'm passionate about collaborating with cross-functional teams and delivering tailored creative solutions that blend strategic vision with excellent execution. Whether it's designing for luxury brands or managing complex projects from concept to delivery, I focus on creating impactful results that resonate with audiences and achieve strategic goals.

Available to hire

Hi, I’m Dragan Loncar, a Creative Director and Freelance Design Consultant with 27 years of experience in branding, packaging, advertising, and publishing. I’ve had the pleasure of working internationally across cities like Belgrade, London, Helsinki, Dubai, and beyond, which has enriched my approach to creative design with a unique global perspective. I thrive on developing cohesive visual styles and spearheading innovative campaigns that elevate brand presence.

I’m passionate about collaborating with cross-functional teams and delivering tailored creative solutions that blend strategic vision with excellent execution. Whether it’s designing for luxury brands or managing complex projects from concept to delivery, I focus on creating impactful results that resonate with audiences and achieve strategic goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Croatian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Creative Director at ZEPTER INTERNATIONAL

September 1, 2021 - December 31, 2023

Developed and implemented cohesive visual styles for an international multibrand company, ensuring brand consistency across diverse markets. Designed and executed innovative campaigns to enhance brand visibility and customer engagement. Managed creation of print collateral, branding materials, and packaging designs to support marketing and sales. Designed and supervised the production of exhibition stands and shop window displays. Coordinated and supervised photoshoots to ensure seamless workflows and high-quality outputs. Liaised with international offices in Monaco, Switzerland, and Italy for creative direction and project execution.

Creative Director at ZEPTER INTERNATIONAL

September 1, 2021 - December 31, 2023

Developed and implemented cohesive visual styles for an international multibrand company, ensuring brand consistency across diverse markets. Designed and executed innovative campaigns, managed the creation of print collateral, branding materials, packaging designs, exhibition stands, and retail displays. Coordinated photoshoots and liaised with international offices in Monaco, Switzerland, and Italy to align on creative direction and project execution.

Senior Art Director at VULKAN PUBLISHING

February 1, 2017 - September 1, 2021

Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE, boosting brand recognition and visual appeal. Developed and executed leading exhibition stand designs for the Belgrade Book Fair in 2017 and 2018, creating impactful brand experiences. Delivered a wide range of print and digital designs, including Above-The-Line (ATL), Below-The-Line (BTL), and Point-of-Sale (POS) materials for VULKAN bookstores. Collaborated on campaigns and promotional activities to drive visibility and customer engagement for the publishing brand.

Senior Art Director at VULKAN PUBLISHING

February 1, 2017 - September 1, 2021

Designed and introduced new logo identities for VULKAN and VULKAN ZNANJE enhancing brand recognition and visual appeal. Developed and executed exhibition stand designs for Belgrade Book Fair creating impactful brand experiences. Produced a wide range of print and digital designs including ATL, BTL, and POS materials. Collaborated on campaigns and promotional activities to drive visibility and customer engagement.

Senior Art Director - Book Publishing at Urban Reads / Šahinpašić

January 1, 2015 - January 1, 2017

Created print and digital materials tailored to book publishing projects, supported marketing and promotional activities for book launches. Collaborated with publishing houses to produce high-quality publications with consistent visual identities and branding.

Senior Art Director at BPG | bates

December 1, 2014 - July 1, 2015

Provided senior art direction services; specific responsibilities details not fully documented in resume.

Senior Art Director at BPG | bates

December 1, 2014 - July 1, 2015

Worked on creative advertising solutions and brand strategy for global clients including L’ORÉAL, MAYBELLINE, and Coca-Cola. Directed and mentored design teams, ensuring high-quality delivery in campaigns and corporate communications.

Senior Art Director at Kreativa New Formula

February 1, 2011 - September 1, 2014

Designed and implemented ATL, BTL, and POS marketing strategies for high-profile clients including Japan Tobacco International and Société Generale. Delivered creative advertising and promotional materials for automotive brands such as Volkswagen, Audi, and SEAT. Developed targeted retail campaigns and branding solutions for NIS Petrol and their racing team. Worked closely with clients to align creative visions with business goals. Led design teams to produce innovative marketing solutions and ensured alignment with brand standards and timely delivery.

Senior Art Director at Kreativa New Formula

February 1, 2011 - September 1, 2014

Designed and implemented multi-channel marketing campaigns for high-profile clients including Japan Tobacco International and Société Generale. Delivered advertising materials for automotive brands such as Volkswagen, Audi, and SEAT. Developed branding solutions for retail campaigns and closely worked with clients to translate business goals into creative visual narratives. Led design teams to ensure timely project delivery and brand alignment.

Senior Art Director at McCann Erickson

March 1, 2008 - February 1, 2011

Developed creative advertising campaigns and Point-of-Sale materials for global brands including L’ORÉAL, MAYBELLINE, and Fanta. Collaborated on brand strategy and marketing with DELTA GENERALI and Telekom Serbia. Designed campaigns for the American Chamber of Commerce. Directed and mentored design teams to maintain quality and brand consistency. Served as Associate Creative Director for the Fresh McCann Book.

Senior Art Director at McCann Erickson

March 1, 2008 - February 1, 2011

Developed impactful advertising campaigns and POS materials for global brands. Collaborated with clients like DELTA GENERALI and Telekom Serbia to create marketing strategies and enhance brand positioning. Led teams and served as Associate Creative Director for agency showcases.

Art Director at POLITIKA

January 1, 2006 - January 1, 2008

Led visual identity and layout design, delivering compelling editorial content. Art directed designs for French and UK magazine editions and various brand projects.

Creative Director at BLUE DESIGN LTD

January 1, 2002 - January 1, 2004

Oversaw creative projects, providing leadership in branding and advertising, coordinating multi-disciplinary design teams.