Available to hire
Hi, I’m Aoon Mujtaba, a results-driven Digital Marketing Specialist with over 10 years of experience in paid search, paid social, and programmatic advertising. I’ve had the chance to work across diverse industries including retail, e-commerce, insurance, and agencies. My expertise lies in creating high-impact campaigns that optimize performance and deliver measurable growth and ROI.
I’m proficient at managing large budgets and have successfully spearheaded cross-channel campaigns for multiple EU markets. I enjoy leveraging the latest AI tools for efficiency and am passionate about continuous learning and innovation in the dynamic digital marketing space.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
German
Beginner
Work Experience
Lead Generation Manager at FWU AG - Munich
September 1, 2021 - December 31, 2024Spearheaded planning, strategizing, and execution of cross-channel campaigns, reducing cost per lead (CPL) by 79% over 3 years. Implemented lead generation campaigns across Paid Social, Paid Search, Programmatic, and CTV for various EU markets, driving a 130% increase in qualified leads. Utilized tools such as Disqo for full-funnel conversion and brand lift measurement, and Hotjar for landing page optimization. Improved Google Ads optimization using custom scripts, reducing lead costs by 70%. Enhanced lead tracking and segmentation in HubSpot, increasing SQL conversion by 40%. Conducted rigorous A/B testing on landing pages, implemented AI tools for video content, performed marketing mix modeling, and optimized ad spend, reducing wastage by 28%.
Lead Generation Manager at FWU AG - Munich
September 1, 2021 - December 31, 2024Spearheaded planning, strategizing, and implementation of cross-channel campaigns, reducing CPL by 79% over 3 years. Implemented lead generation campaigns across Paid Social, Paid Search, Programmatic, and CTV for EU markets achieving a 130% increase in qualified leads. Used Disqo for full-funnel conversion measurement and Brand Lift analysis, optimizing campaigns across platforms like Meta, LinkedIn, Google Ads, and TikTok. Improved Google Ads optimization with custom scripts, lowering cost of high-intent leads by 70%. Enhanced lead tracking and segmentation in HubSpot, increasing SQL conversion rates by 40%. Conducted rigorous A/B testing to boost HubSpot landing page conversions and introduced AI tools to cut video production costs. Applied Marketing Mix Modeling to optimize budget allocation, reducing ad spend wastage by 28%.
Lead Generation Manager at FWU AG
September 1, 2021 - December 31, 2024Spearheaded planning, strategizing, and implementation of cross-channel campaigns, reducing cost per lead by 79% over 3 years. Implemented lead generation campaigns across Paid Social, Paid Search, Programmatic, and CTV for EU markets, achieving 130% increase in qualified leads. Used tools such as Disqo, Hotjar, and custom Google Ads scripts to enhance campaign optimization and conversion tracking. Improved lead scoring and progressive profiling in HubSpot, increasing SQL conversion rate by 40%. Introduced AI tools for automated video creation and localized content, significantly cutting production costs. Executed Marketing Mix Modeling using Robyn from Meta and optimized budget allocation to reduce ad spend wastage by 28%.
Performance Marketing Manager at Scoop & Spoon GmbH - Munich
July 1, 2019 - August 31, 2021Managed a 7-digit budget for programmatic advertising across multiple platforms. Planned, executed, and optimized programmatic display, video, native, mobile app, search, audio, and CTV campaigns. Led full-funnel campaigns for brand awareness, lead generation, and e-commerce across social and search platforms. Successfully ran CTV campaigns in Europe and North America. Conducted website and campaign analysis using Google Analytics 360, SEMrush, and Adobe Analytics. Performed in-depth KPI analysis and executed award-winning campaigns recognized internationally.
Performance Marketing Manager at Scoop & Spoon GmbH - Munich
July 1, 2019 - August 31, 2021Managed 7-digit budget for programmatic advertising using Nielsen Marketing Cloud, Verizon DSP, and other platforms. Developed full funnel brand awareness, lead generation, and e-commerce campaigns across major social networks and digital channels. Ran CTV campaigns in Europe and North America using major DSPs. Conducted website and campaign analysis with Google Analytics 360, SEMrush, and Adobe Analytics. Analyzed KPIs like ROI, ROAS, LTV, CAC to optimize performance. Delivered award-winning campaigns recognized at Lovie, Communicator, and WEBBY Awards.
Performance Marketing Manager at Scoop & Spoon GmbH
July 1, 2019 - August 31, 2021Managed 7-digit budget for programmatic ads across multiple platforms including Nielsen Marketing Cloud, Verizon DSP, and The Trade Desk. Planned, executed, and optimized programmatic campaigns across display, video, native, mobile app, search, audio, and CTV. Ran full funnel campaigns for brand awareness, lead generation, and e-commerce on various social platforms. Executed website and campaign analyses using Google Analytics 360, SEMrush, and Adobe Analytics. Conducted KPI analyses and achieved award-winning campaigns, winning multiple international awards in brand strategy and advertising.
Digital Marketing Manager at Al Shaab Village - Sharjah
November 1, 2014 - March 31, 2019Analyzed social media campaigns and managed retargeting PPC campaigns across Google, Facebook, and Amazon, improving retention and conversion rates. Led cross-channel campaigns with attribution modeling, launched and promoted a mobile app with performance analysis. Developed customer personas and segmentation, created a customer database for targeted digital campaigns.
Digital Marketing Manager at Al Shaab Village - Sharjah
November 1, 2014 - March 31, 2019Analyzed social media campaigns, managed retargeting PPC campaigns on Google, Facebook, and Amazon to boost consumer retention and conversions. Handled cross-channel campaigns with attribution modeling and promoted a mobile app via Apple Search Ads and social media. Developed customer personas and market segmentation using Kantar and Google trends. Implemented Customer Database for targeted digital campaigns using Adobe DMP and HubSpot CRM.
Digital Marketing Manager at Al Shaab Village
November 1, 2014 - March 31, 2019Analyzed social media campaigns with various analytics tools and managed retargeting PPC campaigns on Google, Facebook, and Amazon. Responsible for cross-channel campaigns with attribution modeling and launched a mobile app via multiple channels while conducting performance analysis. Developed customer personas and market segmentation and utilized customer data for targeted campaigns using Adobe DMP and HubSpot CRM.
Social Media Marketing Executive at Levi's Strauss & Co (Levi's) - Pakistan
June 1, 2013 - August 31, 2014Executed digital marketing campaigns on major social platforms and Google Ads, conducted research and planning using social media trends, and ran targeted direct response campaigns.
Social Media Marketing Executive at Levi's Strauss & Co (Levi's) - Pakistan
June 1, 2013 - August 31, 2014Executed digital marketing campaigns across Facebook, Instagram, Twitter, and Google Ads. Conducted targeted direct response campaigns based on social media trends using tools like Hootsuite and Social Bakers.
Social Media Marketing Executive at Levi's Strauss & Co (Levi's)
June 1, 2013 - August 31, 2014Executed digital marketing campaigns on Facebook, Instagram, Twitter, and Google Ads, including analysis. Planned targeted direct response campaigns by researching social media trends and using tools like Hootsuite and Social Bakers.
Education
MBA at Government College University (GCU), Lahore, Pakistan
January 1, 2011 - December 31, 2013Erasmus Semester at Sunway University, Malaysia
January 1, 2012 - December 31, 2013MBA at Government College University (GCU), Lahore, Pakistan
January 1, 2011 - December 31, 2013Erasmus Semester at Sunway University, Malaysia
January 1, 2012 - December 31, 2013MBA at Government College University (GCU), Lahore, Pakistan
January 1, 2011 - December 31, 2013Erasmus Semester at Sunway University, Malaysia
January 1, 2012 - December 31, 2013Qualifications
Google Analytics 360 Certification
January 1, 2016 - December 31, 2016Mobile Marketing from Stanford University
January 1, 2016 - December 31, 2017Adobe Audience Manager Business Practitioner
January 1, 2016 - December 31, 2016Tableau Desktop Certified Professional
January 1, 2016 - December 31, 2016Analyzing and Visualizing Data with Microsoft Power BI
January 1, 2016 - December 31, 2016Adobe Target Business Practitioner
January 1, 2016 - December 31, 2016Google Ads Apps Certification
January 1, 2016 - December 31, 2016Google Display and Video 360 Certification
January 1, 2016 - December 31, 2016Amazon Sponsored Ads Certification
January 1, 2016 - December 31, 2016Google Analytics 360 Certification
January 1, 2015 - December 31, 2015Mobile Marketing from Stanford University
January 1, 2016 - December 31, 2017Adobe Audience Manager Business Practitioner
January 1, 2015 - December 31, 2015Mobile Marketing from Stanford University
January 1, 2016 - December 31, 2017Industry Experience
Retail, Financial Services, Consumer Goods, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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