Hi! I'm André Balastegui, a UX/UI Designer and Art Director with a passion for creating visual systems and interfaces that merge design, branding, narrative, and AI. I aim to blend high aesthetic standards with functional clarity to craft digital environments that are sustainable, legible, and adaptive. Beyond traditional UX, I focus on Audience Experience (AX), ensuring my designs resonate emotionally, cognitively, and visually with diverse audiences. I enjoy working at the intersection of humans and technology to foster meaningful interactions.…

André Balastegui

Hi! I'm André Balastegui, a UX/UI Designer and Art Director with a passion for creating visual systems and interfaces that merge design, branding, narrative, and AI. I aim to blend high aesthetic standards with functional clarity to craft digital environments that are sustainable, legible, and adaptive. Beyond traditional UX, I focus on Audience Experience (AX), ensuring my designs resonate emotionally, cognitively, and visually with diverse audiences. I enjoy working at the intersection of humans and technology to foster meaningful interactions.…

Available to hire

Hi! I’m André Balastegui, a UX/UI Designer and Art Director with a passion for creating visual systems and interfaces that merge design, branding, narrative, and AI. I aim to blend high aesthetic standards with functional clarity to craft digital environments that are sustainable, legible, and adaptive.

Beyond traditional UX, I focus on Audience Experience (AX), ensuring my designs resonate emotionally, cognitively, and visually with diverse audiences. I enjoy working at the intersection of humans and technology to foster meaningful interactions.

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Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Art Director at THE UNKNOWN, Montreal
January 1, 2024 - December 31, 2024
Designed AI-first brand identities and developed tools for automated social content. Provided creative direction for video campaigns, website, and AI-based app production.
Creative Director & Executive Assistant Director at Youville Haussmann Park, Montreal
January 1, 2022 - December 31, 2024
Developed creative concepts for UX/UI in gaming contexts, editorial, and streaming applications. Facilitated strategic cross-team workshops and managed creative teams and premium deliverables for major clients.
Art Director – Brand, UX/UI at Redbox Média, Montreal
January 1, 2020 - December 31, 2022
Redesigned multi-brand digital platforms and delivered video content for culture and sports. Created scalable UI designs and integrated visual storytelling.
Digital Art Director at Transat A.T., Montreal
January 1, 2018 - December 31, 2020
Optimized visual booking site, deployed automated banner systems, and designed visual assets for microsites and email campaigns to enhance digital marketing efforts.
360° Art Director at Les Moires Inc., Montreal
January 1, 2015 - December 31, 2020
Created custom interactive experiences and immersive designs for brands and institutions, managing project structuring from brief to delivery.
Designer UX/UI at Vibrant Marketing Inc., Montreal
January 1, 2016 - December 31, 2018
Developed event-based interfaces for major consumer brands with cross-platform campaign design. Supervised web design and content teams.
Graphic & Motion Designer at SM360 / Antro, Montreal
January 1, 2012 - December 31, 2015
Produced interactive visuals, animations, and responsive graphic designs for various campaigns.
Graphic & Web Designer at Les Évadés, Montreal
January 1, 2011 - December 31, 2012
Created TV and print ads for major accounts and adapted web content with HTML integration for campaigns.
Art Director at THE UNKNOWN – Montreal
December 31, 2024 - July 25, 2025
Design of AI-first brand identities. Development of tools for automated social content. Creative direction for video campaigns, website, and AI-based app production.
Creative Director & Executive Assistant Director at Youville Haussmann Park – Montreal
December 31, 2024 - July 25, 2025
Creative concept development for UX/UI in gaming contexts. Editorial and streaming applications. Strategic cross-team workshops. Management of creative teams and premium deliverables.
Art Director – Brand, UX/UI at Redbox Média – Montreal
December 31, 2022 - July 25, 2025
Redesign of multi-brand digital platforms. Video content for culture and sports. Scalable UI design and integrated visual storytelling.
Digital Art Director at Transat A.T. – Montreal
December 31, 2020 - July 25, 2025
Visual optimization of booking site. Deployment of automated banner systems. Design of visual assets for microsites and email campaigns.
360° Art Director at Les Moires Inc. – Montreal
December 31, 2020 - July 25, 2025
Creation of custom interactive experiences. Immersive design for brands and institutions. Project structuring from brief to delivery.
Designer UX/UI at Vibrant Marketing Inc. – Montreal
December 31, 2018 - July 25, 2025
Event-based interfaces for major consumer brands. Cross-platform campaign design. Supervision of web design and content teams.
Graphic & Motion Designer at SM360 / Antro – Montreal
December 31, 2015 - July 25, 2025
Interactive visuals for various campaigns. Animation and responsive graphic design.
Graphic & Web Designer at Les Évadés – Montreal
December 31, 2012 - July 25, 2025
TV and print ads for major accounts. Web adaptations and HTML integration for campaigns.
Art Director at THE UNKNOWN – Montreal
January 1, 2024 - Present
Design of AI-first brand identities. Development of tools for automated social content. Creative direction for video campaigns, website and AI-based app production.
Creative Director & Executive Assistant Director at Youville Haussmann Park – Montreal
January 1, 2024 - July 25, 2025
Creative concept development for UX/UI in gaming contexts. Editorial and streaming applications. Strategic cross-team workshops. Management of creative teams and premium deliverables.
Art Director – Brand, UX/UI at Redbox Média – Montreal
January 1, 2022 - July 25, 2025
Redesign of multi-brand digital platforms. Video content for culture and sports. Scalable UI design and integrated visual storytelling.
Digital Art Director at Transat A.T. – Montreal
January 1, 2020 - July 25, 2025
Visual optimization of booking site. Deployment of automated banner systems. Design of visual assets for microsites and email campaigns.
360° Art Director at Les Moires Inc. – Montreal
January 1, 2020 - July 25, 2025
Creation of custom interactive experiences. Immersive design for brands and institutions. Project structuring from brief to delivery.
Designer UX/UI at Vibrant Marketing Inc. – Montreal
January 1, 2018 - July 25, 2025
Event-based interfaces for major consumer brands. Cross-platform campaign design. Supervision of web design and content teams.
Graphic & Motion Designer at SM360 / Antro – Montreal
January 1, 2015 - July 25, 2025
Interactive visuals for various campaigns. Animation and responsive graphic design.
Graphic & Web Designer at Les Évadés – Montreal
January 1, 2012 - July 25, 2025
TV and print ads for major accounts. Web adaptations and HTML integration for campaigns.
Art Director at THE UNKNOWN – Montreal
December 31, 2024 - July 25, 2025
Designed AI-first brand identities and developed tools for automated social content. Provided creative direction for video campaigns, website, and AI-based app production.
Creative Director & Executive Assistant Director at Youville Haussmann Park – Montreal
December 31, 2024 - July 25, 2025
Led creative concept development for UX/UI in gaming contexts, editorial, and streaming applications. Facilitated strategic cross-team workshops and managed creative teams and premium deliverables for clients including Microsoft, Vuse, Dazn, Zee tv, MBC, and Alice & Smith.
Art Director – Brand, UX/UI at Redbox Média – Montreal
December 31, 2022 - July 25, 2025
Redesigned multi-brand digital platforms and created video content for culture and sports. Developed scalable UI design and integrated visual storytelling for clients such as NBA, Illumi, Piri Piri, and Kariderm.
Digital Art Director at Transat A.T. – Montreal
December 31, 2020 - July 25, 2025
Optimized booking site visuals, deployed automated banner systems, and designed visual assets for microsites and email campaigns.
360° Art Director at Les Moires Inc. – Montreal
December 31, 2020 - July 25, 2025
Created custom interactive experiences and immersive design solutions for brands and institutions. Managed project structuring from brief to delivery.
Designer UX/UI at Vibrant Marketing Inc. – Montreal
December 31, 2018 - July 25, 2025
Designed event-based interfaces for major consumer brands, led cross-platform campaign design, and supervised web design and content teams. Clients included National Bank, Cascades, Algotherm, Rogers Cup, and Johnnie Walker.
Graphic & Motion Designer at SM360 / Antro – Montreal
December 31, 2015 - July 25, 2025
Created interactive visuals, animation, and responsive graphic design for various campaigns with clients such as Biotherm, Mercedes, CCUM, Otéra, and Nissan.
Graphic & Web Designer at Les Évadés – Montreal
December 31, 2012 - July 25, 2025
Produced TV and print ads for major accounts; adapted web designs and integrated HTML for campaigns, working with clients including Les Boys, Patrick Huard, Brault & Martineau.
Art Director at THE UNKNOWN – Montreal
December 31, 2024 - July 25, 2025
Design of AI-first brand identities. Development of tools for automated social content. Creative direction for video campaigns, website and AI-based app production.
Creative Director & Executive Assistant Director at Youville Haussmann Park – Montreal
December 31, 2024 - July 25, 2025
Creative concept development for UX/UI in gaming contexts. Editorial and streaming applications. Strategic cross-team workshops. Management of creative teams and premium deliverables.
Art Director – Brand, UX/UI at Redbox Média – Montreal
December 31, 2022 - July 25, 2025
Redesign of multi-brand digital platforms. Video content for culture and sports. Scalable UI design and integrated visual storytelling.
Digital Art Director at Transat A.T. – Montreal
December 31, 2020 - July 25, 2025
Visual optimization of booking site. Deployment of automated banner systems. Design of visual assets for microsites and email campaigns.
Designer UX/UI at Vibrant Marketing Inc. – Montreal
December 31, 2018 - July 25, 2025
Event-based interfaces for major consumer brands. Cross-platform campaign design. Supervision of web design and content teams.
360° Art Director at Les Moires Inc. – Montreal
December 31, 2020 - July 25, 2025
Creation of custom interactive experiences. Immersive design for brands and institutions. Project structuring from brief to delivery.
Graphic & Motion Designer at SM360 / Antro – Montreal
December 31, 2015 - July 25, 2025
Interactive visuals for various campaigns. Animation and responsive graphic design.
Graphic & Web Designer at Les Évadés – Montreal
December 31, 2012 - July 25, 2025
TV and print ads for major accounts. Web adaptations and HTML integration for campaigns.

Education

Bachelor in Physics and Chemistry at Univ. Caen & Toulouse, France
January 1, 2002 - December 31, 2005
AEC – Graphic & Web Design at Collège Salette, Montreal
January 1, 2010 - December 31, 2011
Bachelor at Univ. Caen & Toulouse – France
January 1, 2002 - December 31, 2005
AEC at Collège Salette – Montreal
January 1, 2010 - December 31, 2011
Bachelor in Physics and Chemistry at Univ. Caen & Toulouse – France
January 1, 2002 - December 31, 2005
AEC – Graphic & Web Design at Collège Salette – Montreal
January 1, 2010 - December 31, 2011
AEC – Graphic & Web Design at Collège Salette – Montreal
January 1, 2010 - December 31, 2011
Applied Science Studies (Bachelor in Physics and Chemistry, DEUG in Engineering Sciences) at Univ. Caen & Toulouse – France
January 1, 2002 - December 31, 2005
Bachelor in Physics and Chemistry at Univ. Caen & Toulouse – France
January 1, 2002 - December 31, 2005
AEC – Graphic & Web Design at Collège Salette – Montreal
January 1, 2010 - December 31, 2011

Qualifications

Business & Marketing Training
January 1, 2015 - December 31, 2015
Front-End Development – HTML/CSS/JS
January 1, 2013 - December 31, 2013
Business & Marketing Training
January 1, 2015 - December 31, 2015
Front-End Development – HTML/CSS/JS
January 1, 2013 - December 31, 2013
Business & Marketing Training
January 1, 2015 - December 31, 2015
Front-End Development – HTML/CSS/JS
January 1, 2013 - December 31, 2013
Business & Marketing Training
January 1, 2015 - December 31, 2015
Front-End Development – HTML/CSS/JS
January 1, 2013 - December 31, 2013
Business & Marketing Training
January 1, 2015 - December 31, 2015
Front-End Development – HTML/CSS/JS
January 1, 2013 - December 31, 2013

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Travel & Hospitality, Consumer Goods

Skills

Experience Level