Available to hire
I’m a Toronto-based digital marketing professional with 8+ years of experience in SEO, CMS platforms, Magento and Shopify, and video marketing. I partner with creative and product teams to shape strategy, design content, and execute integrated campaigns that drive traffic, conversions, and revenue.
I thrive in fast-paced environments, manage end-to-end content creation, analytics, and paid media campaigns across Instagram, Facebook, TikTok, Google, and more, always optimizing for ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at DSMA - Dealer Solutions Mergers & Acquisitions
January 31, 2025 - August 18, 2025Oversaw production and post-production for all video campaigns and podcasts. Created and maintained website listings for car dealership real estate transactions valued from $1M to $10M. Collaborated on strategic direction, design, content, and updates for the corporate website and buy/sell listings. Crafted email and social media campaigns related to dealership listings. Produced sales literature and collateral for dealership profiles.
Digital Marketing Specialist at DSMA - Dealer Solutions Mergers & Acquisitions
January 31, 2025 - July 29, 2025Oversaw video marketing production and post-production for DSMA video campaigns and podcasts. Created and maintained corporate website content and buy/sell dealership listings. Developed email and social media campaign content to support dealership transactions and corporate communications.
Digital Marketing Specialist at DSMA - Dealer Solutions Mergers & Acquisitions
January 31, 2025 - July 18, 2025Oversaw video marketing and production processes for campaigns and podcasts. Managed website listings and content creation for buy/sell dealership listings including email and social media communications. Contributed to content strategy and strategic direction of corporate websites and listings. Created sales and valuation prospectuses and dealership profile collateral.
Digital Marketing Specialist at DSMA - Dealer Solutions Mergers & Acquisitions
January 1, 2025 - September 23, 2025Based in Markham, ON; responsible for CMS platforms, e-commerce management, and video marketing. Built scalable content strategies to drive ROI, created high-impact digital content and campaigns, and focused on lead generation for deal desks. Contributed to content creation and top-of-funnel activities and collaborated across teams to optimize performance.
Digital Marketing Specialist at DSMA - Dealer Solutions Mergers & Acquisitions
July 1, 2024 - January 31, 2025Managed video production and post-production for company video campaigns and podcasts. Created and maintained website listings for dealership real estate transactions valued between $1 million and $10 million. Collaborated on strategic direction, design, content, and updates for corporate website and buy/sell listings. Crafted email and social media campaigns around dealership listings. Developed sales literature and collateral for dealership profiles.
Senior Marketing Coordinator at Sprott Money Ltd.
April 30, 2024 - July 29, 2025Collaborated with national vendors to manage marketing collateral and event logistics including the annual PDAC Conference. Oversaw production and post-production of video campaigns and podcasts. Managed and maintained website listings for car dealership real estate transactions valued between $1 million and $10 million. Shaped strategic direction for the corporate website and listings. Created email and social media campaigns related to buy/sell dealership listings. Produced high-quality sales literature and collateral for dealership profiles.
Senior Marketing Coordinator at Sprott Money Ltd.
April 30, 2024 - July 18, 2025Created and maintained website listings for car dealership real estate transactions valued between $1 million and $10 million. Worked on content strategy, design, and updates for the corporate website and buy/sell listings. Crafted all email and social media campaigns related to dealership listings. Produced sales literature and collateral for dealership profiles. Oversaw production and post-production for DSMA video campaigns and podcasts.
Senior Marketing Coordinator at Sprott Money Ltd.
April 1, 2024 - September 23, 2025Managed SKU lifecycle on Magento and Shopify (inventory, descriptions, launches); led brand content development (newsletters, blogs, social media, podcasts, website); executed paid media strategies across Instagram, Facebook, TikTok, Google; performed in-depth data analysis and reporting; planned events and trade shows; oversaw video marketing and website listings.
Senior Marketing Coordinator at Sprott Money Ltd.
April 1, 2024 - September 23, 2025Oversaw video marketing (production and post-production) for campaigns and podcasts. Managed website listings and real estate-related content, developed content strategy and collateral, and supported client presentations and meetings. Led prospectuses and valuations and coordinated events and internal communications.
Senior Marketing Coordinator at Sprott Money Ltd.
January 31, 2024 - August 18, 2025Managed SKU lifecycle on Magento and Shopify, driving average monthly sales over $20,000 through strategic campaigns. Developed and managed content across blogs, social media, podcasts, and websites, achieving 2,200+ monthly visitors. Created and optimized paid media campaigns on Instagram, Facebook, TikTok, Google, and more to maximize ROI. Conducted performance analysis for SEO, social media, and email marketing with detailed monthly reports. Led design, copywriting, and deployment of weekly newsletters, promotions, and targeted email campaigns.
Senior Marketing Coordinator at Sprott Money Ltd.
March 1, 2022 - January 31, 2024Managed SKU lifecycle on Magento and Shopify, overseeing inventory, product descriptions, and launches which generated over $20,000 monthly in sales. Produced and managed branded content for blogs, social media, podcasts, and websites, attracting 2,200+ monthly visitors. Designed, optimized, and analyzed paid media campaigns on Instagram, Facebook, TikTok, and Google to maximize ROI. Conducted performance analytics on SEO, social media, and email marketing campaigns, preparing detailed reports. Led weekly newsletter campaigns and segmented email marketing initiatives.
Marketing Coordinator at Active Dynamics Group
February 28, 2022 - July 29, 2025Led the development and implementation of the company’s new website launch and rebranding strategy, including design templates and landing pages. Created branding materials such as photos, presentation decks, trade show brochures, mailers, and social media content. Developed content strategy with marketing calendars, campaign briefs, client presentations, and internal communications. Managed projects involving freelancers for the website design and development. Planned and managed meetings, events, conferences, and trade shows including coordination of logistics and vendor collaboration. Managed product SKUs on Magento and Shopify driving average monthly sales over $20,000. Led branded content development across blogs, social media, podcasts, and websites, driving 2,200+ monthly visitors. Created and optimized paid media campaigns across platforms, analyzed data for SEO and marketing campaigns, and managed budgeting for content strategy across multiple platforms.
Marketing Coordinator at Active Dynamics Group
February 28, 2022 - July 18, 2025Led the development and implementation of the company’s new website launch and rebranding strategy including design template and landing page development. Designed new branding materials such as photos for the website, presentation decks, trade show brochures, mailers and social media content. Managed projects involving freelancers and delegated tasks for the final design and development of the Active Dynamics website. Managed SKU lifecycle on Magento and Shopify platforms, driving average monthly sales of $20,000+. Led branded content development including newsletters, blogs, social media, podcasts and website content, driving over 2,200 monthly visitors. Created and optimized paid media campaigns across multiple platforms and managed budgeting for content strategy across eCommerce and social media channels. Coordinated logistics for meetings, events, conferences, trade shows including the PDAC Conference.
Marketing Coordinator at Active Dynamics Group
February 1, 2022 - September 23, 2025Coordinated marketing campaigns, content assets, and events; supported multi-channel marketing initiatives; contributed to digital strategy and performance reporting.
Marketing Coordinator at Active Dynamics Group
February 1, 2022 - September 23, 2025Led branding and content creation across web, print, and social channels. Developed weekly newsletters, marketing collateral, and event marketing calendars. Coordinated with national vendors and managed client communications, contributing to multi-channel campaigns and a cohesive marketing strategy.
Freelance Digital Marketing Specialist at Various Companies
September 1, 2017 - PresentProduced and managed video marketing campaigns including podcasts and advertisements. Developed branded content for multiple digital channels such as articles, social media, and product descriptions. Managed CMS websites using platforms like Magento, Elementor, Shopify, Squarespace, WordPress, and Wix. Executed paid media campaigns across LinkedIn, Instagram, Facebook, and TikTok, optimizing for engagement and conversions. Implemented SEO strategies to improve organic traffic and search visibility.
Freelance Digital Marketing Specialist at Various Companies
September 1, 2017 - June 11, 2024Produced and managed comprehensive video marketing campaigns such as podcasts, video advertisements, and product showcases. Developed branded content across multiple channels, including articles, social media, and multimedia. Designed, optimized, and maintained websites and landing pages using CMS platforms such as Magento, Shopify, WordPress, Wix, and Squarespace. Executed paid media campaigns across LinkedIn, Instagram, Facebook, and TikTok, with focus on engagement and conversion. Conducted SEO keyword research and on-page SEO implementations to enhance organic traffic.
Education
Honors Bachelor of Applied Arts at University of Guelph-Humber
September 1, 2015 - June 30, 2018Diploma at Seneca College
September 1, 2010 - June 30, 2012Honors Bachelor of Applied Arts at University of Guelph-Humber
January 1, 2015 - December 31, 2018Diploma at Seneca College
January 1, 2010 - December 31, 2012Honors Bachelor of Applied Arts at University of Guelph-Humber
January 1, 2015 - December 31, 2018Diploma at Seneca College
January 1, 2010 - December 31, 2012Honors Bachelor of Applied Arts at University of Guelph-Humber
September 1, 2015 - June 1, 2018Diploma at Seneca College
September 1, 2010 - June 1, 2012Bachelor of Applied Arts at University of Guelph-Humber
January 1, 2015 - January 1, 2018Honours Bachelor of Arts at University of Guelph-Humber
January 1, 2015 - January 1, 2018Qualifications
People Management
January 1, 2024 - December 31, 2024Advanced SEO Keyword Research
January 1, 2020 - December 31, 2020AdWords Fundamentals
January 1, 2017 - December 31, 2017Inbound Marketing
January 1, 2017 - December 31, 2017Great Learning- People Management
January 1, 2024 - December 31, 2024StackSkills- Advanced SEO Keyword Research
January 1, 2020 - December 31, 2020Google Ads- AdWords Fundamentals
January 1, 2017 - December 31, 2017Hubspot Academy- Inbound Marketing
January 1, 2017 - December 31, 2017People Management
January 1, 2024 - December 31, 2024Advanced SEO Keyword Research
January 1, 2020 - December 31, 2020AdWords Fundamentals
January 1, 2017 - December 31, 2017Inbound Marketing
January 1, 2017 - December 31, 2017People Management
January 1, 2024 - August 18, 2025Advanced SEO Keyword Research
January 1, 2020 - August 18, 2025AdWords Fundamentals
January 1, 2017 - August 18, 2025Inbound Marketing
January 1, 2017 - August 18, 2025Industry Experience
Media & Entertainment, Retail, Financial Services, Real Estate & Construction, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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