I am a creative and results-driven professional with extensive experience across FMCG, tech goods, hospitality, food & beverage, international events, and the advertising industry. I have a strong skill set in team leadership, ideation, brand building, shopper marketing, events, exhibition, 3D visualization, visual communication, illustration, experiential activation, packaging, UI UX, art direction, team management, social media, and branding. I excel at transforming concepts into impactful visuals that surpass marketing campaign KPIs. Throughout my career, I have led creative teams, managed branding for high-profile events such as the Special Olympics World Games 2019 in the UAE, and worked with top multinational brands like Kellogg's, GM, Chevrolet, McDonald's, and Showtime. My approach combines strategic thinking with hands-on creative execution, delivering cohesive and influential brand experiences across multiple platforms.…

Richard Lopez

I am a creative and results-driven professional with extensive experience across FMCG, tech goods, hospitality, food & beverage, international events, and the advertising industry. I have a strong skill set in team leadership, ideation, brand building, shopper marketing, events, exhibition, 3D visualization, visual communication, illustration, experiential activation, packaging, UI UX, art direction, team management, social media, and branding. I excel at transforming concepts into impactful visuals that surpass marketing campaign KPIs. Throughout my career, I have led creative teams, managed branding for high-profile events such as the Special Olympics World Games 2019 in the UAE, and worked with top multinational brands like Kellogg's, GM, Chevrolet, McDonald's, and Showtime. My approach combines strategic thinking with hands-on creative execution, delivering cohesive and influential brand experiences across multiple platforms.…

Available to hire

I am a creative and results-driven professional with extensive experience across FMCG, tech goods, hospitality, food & beverage, international events, and the advertising industry. I have a strong skill set in team leadership, ideation, brand building, shopper marketing, events, exhibition, 3D visualization, visual communication, illustration, experiential activation, packaging, UI UX, art direction, team management, social media, and branding. I excel at transforming concepts into impactful visuals that surpass marketing campaign KPIs.

Throughout my career, I have led creative teams, managed branding for high-profile events such as the Special Olympics World Games 2019 in the UAE, and worked with top multinational brands like Kellogg’s, GM, Chevrolet, McDonald’s, and Showtime. My approach combines strategic thinking with hands-on creative execution, delivering cohesive and influential brand experiences across multiple platforms.

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Skills

Experience Level

Language

English
Fluent
Tagalog
Fluent
Spanish; Castilian
Intermediate
Arabic
Intermediate

Work Experience

Senior Designer (Packaging & Product Development) at Miworld - U.S.A.
May 1, 2025 - August 29, 2025
Developed cohesive visual styles and branding for packaging, ensuring alignment with licensing agreements and brand guidelines. Led concept and product development focusing on innovative design solutions. Specialized in packaging design, 3D modeling, product design, brand building, asset management, and product photography.
Senior Designer (Packaging & Product) at MiWorld Accessories
February 1, 2022 - May 31, 2025
Developed cohesive visual styles and branding for packaging, ensuring alignment with licensing agreements and brand guidelines. Led concept and product development initiatives, focusing on innovative design solutions. Specialized in packaging design, 3D modeling, product design, brand building, asset management, and product photography.
Senior Designer (Packaging & Product Development) at Miworld - U.S.A.
February 1, 2022 - May 1, 2025
Developed cohesive visual styles and branding for packaging, ensuring alignment with licensing agreements and brand guidelines. Led concept and product development, focusing on innovative design solutions. Specialized in packaging design, 3D modeling, product design, brand building, asset management, and product photography.
Senior Designer (Packaging & Product Development) at Miworld - U.S.A.
February 1, 2022 - May 31, 2025
Developed cohesive visual styles and branding for packaging, ensuring alignment with licensing agreements and brand guidelines. Led concept and product development, focusing on innovative design solutions. Specialized in packaging design, 3D modeling, product design, brand building, asset management, and product photography.
Head of Branding at Special Olympics World Games 2019 - U.A.E.
May 1, 2019 - August 29, 2025
Led an 8-person branding team for the largest humanitarian sporting event. Directed the overall execution of print, digital, video, and social media design. Collaborated with stakeholders to develop concepts into impactful visuals, surpassing marketing campaign KPIs by 66%, achieving over 83 billion impressions across media platforms.
Head of Branding at Special Olympics World Games Abu Dhabi 2019
October 1, 2017 - May 31, 2019
Led an 8-person branding team for one of the largest humanitarian sporting events. Directed the overall execution, including print, digital, video, & social media design. Collaborated with stakeholders, as a POC for internal and external stakeholders to develop concepts into impactful visuals, surpassing marketing campaign KPIs by 66%, achieving over 83 billion impressions across media platforms.
Head of Branding at Special Olympics World Games 2019 - U.A.E.
October 1, 2017 - May 1, 2019
Led an 8-person branding team for one of the largest humanitarian sporting events. Directed overall execution, including print, digital, video, & social media design. Collaborated with stakeholders as a point of contact for internal and external stakeholders to develop concepts into impactful visuals, surpassing marketing campaign KPIs by 66%, achieving over 83 billion impressions across media platforms.
Head of Branding at Special Olympics World Games 2019 - U.A.E.
October 1, 2017 - May 31, 2019
Led an 8-person branding team for one of the largest humanitarian sporting events. Directed the overall execution, including print, digital, video, & social media design. Collaborated with stakeholders, serving as a point of contact for internal and external partners to develop concepts into impactful visuals. Surpassed marketing campaign KPIs by 66%, achieving over 83 billion impressions across media platforms.
Senior Art Director at Pragma Group - U.A.E.
April 1, 2015 - August 29, 2025
Oversaw the branding for Dubai’s premier nightlife venues, including Roberto Cavalli Club and Cirque Le Soir. Conceptualized and executed themes for brand events, collaborating with brand managers and production teams. Maintained quality and cohesiveness throughout the creative process aligning communications with business objectives.
Creative Head (Owner) at Freelance/MotherDuck/StudioBasix - U.S.A./U.A.E.
January 1, 2015 - Present
Spearheaded ideation and branding for diverse creative projects and marketing strategies. Managed the development of design assets across traditional and digital platforms. Delivered impactful visual designs supporting marketing communication efforts. Managed third party creative suppliers. Currently working remotely.
Creative Head (Owner) at MotherDuck / StudioBasix
January 1, 2015 - June 12, 2025
Spearheaded ideation and branding for diverse creative projects and marketing strategies. Managed the development of design assets across traditional and digital platforms. Delivered impactful visual designs that supported comprehensive marketing communication efforts.
Creative Head (Owner) at MotherDuck/StudioBasix - U.S.A./U.A.E
January 1, 2015 - June 5, 2024
Spearheaded ideation and branding for diverse creative projects and marketing strategies. Managed the development of design assets across traditional and digital platforms. Delivered impactful visual designs that supported comprehensive marketing communication efforts.
Creative Head (Owner) at MotherDuck/StudioBasix - U.S.A./U.A.E
January 1, 2015 - June 1, 2024
Spearheaded ideation and branding for diverse creative projects and marketing strategies. Managed the development of design assets across traditional and digital platforms. Delivered impactful visual designs that supported comprehensive marketing communication efforts.
Sr. Art Director at Pragma Group
February 1, 2014 - April 30, 2015
Oversaw the visual branding for Dubai’s premier nightlife venues, including Roberto Cavalli Club & Cirque Le Soir. Conceptualized and executed visual themes for brand events, collaborating with brand managers and production teams. Maintained quality and cohesiveness throughout the creative process, aligning visuals with business objectives.
Senior Art Director at Pragma Group - U.A.E.
February 1, 2014 - April 1, 2015
Oversaw the branding for Dubai’s premier nightlife venues, including Roberto Cavalli Club & Cirque Le Soir. Conceptualized and executed themes for brand events, collaborating with brand managers and production teams. Maintained quality and cohesiveness throughout the creative process, aligning communications with business objectives.
Senior Art Director at Pragma Group - U.A.E.
February 1, 2014 - April 30, 2015
Oversaw the branding for Dubai’s premier nightlife venues, including Roberto Cavalli Club and Cirque Le Soir. Conceptualized and executed themes for brand events, collaborating with brand managers and production teams. Maintained quality and cohesiveness throughout the creative process, aligning communications with business objectives.
Art Director at Impact BBDO - U.A.E.
June 1, 2013 - August 29, 2025
Supervised artwork development for diverse platforms, enhancing brand visibility across print, digital, and social media. Developed Art Direction solutions.
Art Director at Impact BBDO
May 1, 2011 - July 31, 2013
Led the art direction for major clients in the consumer packaged goods sector. Supervised artwork development for diverse platforms, enhancing brand visibility across print, digital, and social media. Developed branding solutions for major international clients, including Snickers, Twix, Galaxy, and Pepsi.
Art Director at Impact BBDO - U.A.E.
May 1, 2011 - June 1, 2013
Supervised artwork development for diverse platforms, enhancing brand visibility across print, digital, and social media. Developed Art Direction solutions.
Art Director at Impact BBDO - U.A.E.
May 1, 2011 - June 30, 2013
Supervised artwork development for diverse platforms, enhancing brand visibility across print, digital, and social media. Developed art direction solutions.
Art Director/Graphic Designer at Leo Burnett - U.A.E.
April 1, 2011 - August 29, 2025
Directed concept development and graphic design for leading multinational brands, especially Kellogg’s. Created integrated campaigns across TVC, print, outdoor, and digital that significantly boosted brand performance, achieving a 300% increase in Kellogg’s sales. Worked with other notable brands such as GM, Chevrolet, Bel, McDonald’s, and Showtime.
Graphic Designer at Leo Burnett
June 1, 2004 - April 30, 2011
Directed concept development and graphic design for leading multinational brands, with a focus on Kellogg’s. Created integrated campaigns across various mediums (TVC, print, outdoor, digital) that significantly boosted brand performance, achieving a 300% increase in Kellogg’s sales through brand communication. Worked with notable brands such as GM, Chevrolet, Bel, McDonald’s, and Showtime.
Art Director/Graphic Designer at Leo Burnett - U.A.E.
June 1, 2004 - April 1, 2011
Directed concept development and graphic design for leading multinational brands, focusing on Kellogg’s. Created integrated campaigns across various mediums (TVC, print, outdoor, digital) that significantly boosted brand performance and achieved a 300% increase in Kellogg’s sales through brand communication. Worked with notable brands such as GM, Chevrolet, Bel, McDonald’s, and Showtime.
Art Director/Graphic Designer at Leo Burnett - U.A.E.
June 1, 2004 - April 30, 2011
Directed concept development and graphic design for leading multinational brands, with a focus on Kellogg’s. Created integrated campaigns across TVC, print, outdoor, and digital media, significantly boosting brand performance, achieving a 300% increase in Kellogg’s sales through brand communication. Worked with notable brands including GM, Chevrolet, Bel, McDonald’s, and Showtime.

Education

Bachelor of Fine Arts at American University in Dubai
January 1, 1996 - December 31, 2001
Bachelor of Fine Arts at American University in Dubai
January 1, 1996 - December 31, 2001
Bachelor of Fine Arts at American University in Dubai
January 1, 1996 - December 31, 2001
Bachelor of Fine Arts (BFA) Visual Communications with a concentration in Graphic Design at American University in Dubai
January 1, 1996 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Retail, Other

Skills

Experience Level