Hi, I'm Ajna Bajrić, a Creative Director and Content Strategist with over 7 years of experience in designing and executing impactful marketing campaigns. I love merging creativity with strategic thinking to help brands grow, enhance user experience, and increase ROI. Throughout my career, I've led cross-functional teams and created compelling brand stories that resonate across multiple channels. I'm passionate about digital storytelling and have had the pleasure of working on international campaigns that boosted engagement by up to 40%. I enjoy collaborating with talented designers, copywriters, and marketers to bring innovative concepts to life and mentor junior creatives to align their work with business goals.

Ajna Bajrić

Hi, I'm Ajna Bajrić, a Creative Director and Content Strategist with over 7 years of experience in designing and executing impactful marketing campaigns. I love merging creativity with strategic thinking to help brands grow, enhance user experience, and increase ROI. Throughout my career, I've led cross-functional teams and created compelling brand stories that resonate across multiple channels. I'm passionate about digital storytelling and have had the pleasure of working on international campaigns that boosted engagement by up to 40%. I enjoy collaborating with talented designers, copywriters, and marketers to bring innovative concepts to life and mentor junior creatives to align their work with business goals.

Available to hire

Hi, I’m Ajna Bajrić, a Creative Director and Content Strategist with over 7 years of experience in designing and executing impactful marketing campaigns. I love merging creativity with strategic thinking to help brands grow, enhance user experience, and increase ROI. Throughout my career, I’ve led cross-functional teams and created compelling brand stories that resonate across multiple channels.

I’m passionate about digital storytelling and have had the pleasure of working on international campaigns that boosted engagement by up to 40%. I enjoy collaborating with talented designers, copywriters, and marketers to bring innovative concepts to life and mentor junior creatives to align their work with business goals.

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Language

Bosnian
Fluent
English
Advanced
French
Intermediate

Work Experience

Creative Strategist at Gogaga Holidays
September 1, 2023 - June 10, 2024
Led creative strategy for 20+ international campaigns, increasing client brand engagement by 40%. Collaborated with design, media, and analytics teams to produce award-winning multimedia campaigns. Conducted deep audience research, market analysis, and competitive benchmarking to define positioning and messaging. Led creative brainstorming workshops to align visual and verbal communication.
Creative Director at Alma Ras
June 1, 2022 - September 30, 2023
Directed complete brand identity creation and launch for multiple collections, reaching 100K+ audience organically. Designed high-converting content strategies across Instagram, Facebook, and paid media. Mentored a team of junior strategists, designers, and content creators to align creative vision with business objectives.
Content Strategist | Marketing Strategist at Typology Paris
July 1, 2021 - June 30, 2022
Developed digital storytelling strategies resulting in 35% higher campaign ROI. Created brand platforms, campaign concepts, slogans, storyboards, and content frameworks tailored to multi-channel distribution such as social media, TV, digital, and print.
Freelance – Managed Small Projects at Freelance
January 1, 2017 - May 31, 2021

Education

BSc at University of London
January 1, 2017 - May 31, 2021
MSc at Arizona State University Online
July 1, 2021 - June 30, 2022

Qualifications

Professional Diploma in Digital Marketing
January 1, 2022 - December 31, 2022
Google Analytics Certified
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services, Retail