I am a creative and results-driven social media marketing manager with 2 years of experience in content creation, digital storytelling, and audience engagement. I have a proven track record in developing platform-specific strategies that elevate brand visibility and drive engagement. Leveraging my first-hand experience as an influencer, I craft authentic, high-performing content that resonates with audiences. Beyond agency and consulting work, social media is also my personal creative outlet. I manage my own Instagram community of 25,000 followers in the tech and gaming space, constantly exploring new trends and platform features to optimize engagement and foster brand loyalty.

DOREEN VILLACRUZ

I am a creative and results-driven social media marketing manager with 2 years of experience in content creation, digital storytelling, and audience engagement. I have a proven track record in developing platform-specific strategies that elevate brand visibility and drive engagement. Leveraging my first-hand experience as an influencer, I craft authentic, high-performing content that resonates with audiences. Beyond agency and consulting work, social media is also my personal creative outlet. I manage my own Instagram community of 25,000 followers in the tech and gaming space, constantly exploring new trends and platform features to optimize engagement and foster brand loyalty.

Available to hire

I am a creative and results-driven social media marketing manager with 2 years of experience in content creation, digital storytelling, and audience engagement. I have a proven track record in developing platform-specific strategies that elevate brand visibility and drive engagement. Leveraging my first-hand experience as an influencer, I craft authentic, high-performing content that resonates with audiences.

Beyond agency and consulting work, social media is also my personal creative outlet. I manage my own Instagram community of 25,000 followers in the tech and gaming space, constantly exploring new trends and platform features to optimize engagement and foster brand loyalty.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Social Media Marketing Manager at Freelance
January 1, 2024 - June 20, 2024
Researched and identified social media trends, challenges, and hashtags to create fresh, engaging content. Tested and implemented new platform features such as Instagram Reels, TikTok trends, and posts on Facebook and LinkedIn to optimize audience engagement. Analyzed key performance metrics including engagement rates, impressions, reach, and CTR to generate actionable reports and refine strategies. Developed and executed customized content strategies aligned with brand identity and marketing objectives. Managed online communities by engaging with audiences, responding to comments and messages, and fostering brand loyalty. Designed and implemented targeted social media ad campaigns optimizing budget allocation and performance. Established influencer and brand partnerships to expand reach and drive engagement. Monitored online sentiment and managed brand reputation, handled crises, and mitigated negative feedback. Conducted in-depth research on industry trends and audience preferences t
Social Media Marketing Manager at Freelance
January 1, 2024 - June 4, 2024
Researched and identified social media trends, challenges, and hashtags to create fresh, engaging content. Tested and implemented new platform features like Instagram Reels and TikTok trends to optimize audience engagement. Analyzed key performance metrics and generated actionable reports to refine strategies. Developed and executed customized content strategies aligned with brand identity and marketing objectives. Managed online communities, engaging with audiences and fostering brand loyalty. Designed and implemented targeted social media ad campaigns, optimized budget allocation and performance. Established influencer and brand partnerships to expand reach. Monitored online sentiment and managed brand reputation while handling crises. Conducted in-depth research on industry trends and applied SEO best practices to enhance content discoverability.
Social Media Manager Intern at LEIA Health
November 1, 2023 - January 31, 2024
Planned, researched, and created engaging content aligned with campaign strategies. Optimized content to align with current trends, enhancing relevance and audience engagement. Collaborated effectively with designers to ensure cohesive and visually appealing content. Managed and scheduled content across multiple social media platforms. Provided editorial, creative, and technical support to team members to ensure the success of projects and campaigns.
Social Media Manager Intern at LEIA Health
November 1, 2023 - January 31, 2024
Planned, researched, and created engaging content aligned with campaign strategies. Optimized content for trends, enhancing audience engagement. Collaborated effectively with designers to ensure cohesive and visually appealing content. Managed and scheduled content across multiple platforms. Provided editorial, creative, and technical support to team members to ensure project and campaign success.
Social Media Marketing Manager at Maja marketing agency
June 1, 2023 - November 30, 2023
Planned, researched, and executed content in alignment with campaign and content strategies. Developed strategies to optimize content based on emerging trends, ensuring maximum impact and engagement. Designed and collaborated effectively with designers to create high-quality, visually appealing content. Managed and maintained content across all platforms, including email and social media channels. Provided editorial, creative, and technical support to team members to enhance team performance and deliver successful campaigns.
Social Media Marketing Manager at Maja marketing agency
June 1, 2023 - November 30, 2023
Planned, researched, and executed content aligned with campaign and content strategies. Developed strategies optimized for emerging trends to ensure maximum impact and engagement. Designed and collaborated with designers to create high-quality, visually appealing content. Managed and maintained content across social media and email channels. Provided editorial, creative, and technical support to enhance team performance and deliver successful campaigns.

Education

Content Developer Program at Hyper Island - Sweden
January 1, 2022 - December 31, 2024
Midwife at University of Perpetual Help - Philippines
January 1, 2008 - December 31, 2010
Content Developer Program at Hyper Island - Sweden
January 1, 2022 - December 31, 2024
Midwife at University of Perpetual Help - Philippines
January 1, 2008 - December 31, 2010

Qualifications

Design Fundamentals with AI – Adobe
January 1, 2025 - December 31, 2025
Social Media Content and Strategy – Adobe
January 1, 2025 - December 31, 2025
Assess for Success: Marketing Analytics and Measurement – Google
January 1, 2025 - December 31, 2025
Think Outside the Inbox: Email Marketing – Google
January 1, 2025 - December 31, 2025
Attract and Engage Customers with Digital Marketing – Google
January 1, 2025 - December 31, 2025
Foundations of Digital Marketing and E-commerce – Google
January 1, 2025 - December 31, 2025
From Likes to Leads: Interact with Customers Online – Google
January 1, 2025 - December 31, 2025
Design Fundamentals with AI – Adobe
January 1, 2025 - December 31, 2025
Social Media Content and Strategy – Adobe
January 1, 2025 - December 31, 2025
Assess for Success: Marketing Analytics and Measurement – Google
January 1, 2025 - December 31, 2025
Think Outside the Inbox: Email Marketing – Google
January 1, 2025 - December 31, 2025
Attract and Engage Customers with Digital Marketing – Google
January 1, 2025 - December 31, 2025
Foundations of Digital Marketing and E-commerce – Google
January 1, 2025 - December 31, 2025
From Likes to Leads: Interact with Customers Online – Google
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Professional Services, Healthcare