Available to hire
Hi, I’m Isabella! I’m an ambitious and driven professional with a unique blend of experience in fashion buying and social media management. Recently, I’ve been the Social Media Manager for a lively festival and party hostel in Koh Rong, Cambodia, where I grew a vibrant online community through creative content and strategic digital planning. Before that, I built my career as a fashion buyer across various categories like accessories and swimwear in the UK and South Africa.
I thrive on blending creativity with commercial strategy and have a strong understanding of both the fashion and digital worlds. I enjoy telling stories and engaging communities, always bringing energy and passion to my work, and love working in fast-paced, exciting environments.
Experience Level
Work Experience
Social Media Manager at Nest Beach Club, Koh Rong, Cambodia
December 1, 2023 - June 7, 2024Managed the social media presence for a renowned festival called Nestival hosted at a party hostel on Koh Rong island. Created and scheduled engaging content across Instagram, Facebook, and TikTok showcasing daily activities at the hostel and festival. Shot and edited high-energy videos and images to give followers a real-time look into the party atmosphere. Collaborated with DJs, influencers, and staff for behind-the-scenes content. Acted as a digital concierge and brand ambassador by responding to messages and comments. Used analytics tools to track engagement and refine content strategy. Achievements include doubling Instagram followers, significantly boosting post reach and story views with reels, trending audio, and interactive content, driving increased bookings and inquiries via social channels, and building a vibrant, engaged online community.
Assistant Buyer at Dorothy Perkins (Boohoo Group), London, England
July 1, 2021 - May 31, 2023Supported key departments including dresses, knitwear, accessories, sleepwear, and swimwear. Assisted in developing balanced and commercial product ranges that reflect the customer identity. Contributed to range building, attended supplier meetings, ensured purchase orders were accurate and timely, supported management of critical paths and fit sessions, negotiated prices with suppliers, prepared weekly trading reports and commercial suggestions, approved samples and fabrics, and assisted sample management for e-commerce shoots while collaborating closely with merchandisers and designers.
Buyer at Truworths Fashion Retailer (Identity & Office London), Cape Town, South Africa
April 1, 2018 - December 31, 2020Advanced from Trainee Buyer to Buyer, responsible for purchasing 7 different categories including lingerie, accessories, and swimwear. Built commercial and fashion-forward ranges aligned with the customer profile. Maintained critical paths and lead times, sourced and developed new products, led daily fit sessions to amend samples, continuously reviewed sales to trade appropriately, negotiated prices, delivery dates, and minimum order quantities with suppliers, planned weekly visual merchandising, conducted quarterly SWOT analysis meetings, and collaborated with merchandisers and relevant teams.
Retail Sales Consultant & Stylist at MOON by Maxine Tromp, Johannesburg, South Africa
January 1, 2017 - December 31, 2017Provided retail sales consulting and styling services for a fast fashion, streetwear-inspired clothing brand. Designed visual merchandising for the store floor, styled looks and created content for social media platforms, and managed customer networking, handling complaints and queries.
Social Media Manager at Nest Beach Club, Koh Rong, Cambodia
December 1, 2023 - PresentManaged social media for a renowned festival called Nestival hosted at a party hostel. Created and scheduled engaging content on Instagram, Facebook, and TikTok to showcase daily activities. Shot and edited high-energy videos and images, collaborated with DJs, influencers and staff for behind-the-scenes content. Monitored and responded to audience engagement acting as a brand ambassador. Used analytics to track and optimize engagement. Achievements included doubling Instagram followers, boosting reach and driving direct bookings and inquiries via social channels. Built an engaged online community with 14.4k TikTok and 5k Instagram followers.
Assistant Buyer at Dorothy Perkins (Boohoo Group), London, England
May 31, 2023 - July 15, 2025Supported key departments including dresses, knitwear, accessories, sleepwear, and swimwear. Assisted in developing commercial product ranges, attended supplier meetings, managed purchase orders and critical paths. Negotiated prices with suppliers, reviewed sales reports and provided commercial suggestions. Approved samples and liaised closely with merchandisers and designers. Managed buying admin and sample preparation for e-commerce shoots.
Buyer at Truworths Fashion Retailer (Identity & Office London), Cape Town, South Africa
December 31, 2020 - July 15, 2025Built commercial and fashion-forward ranges for customers, managed critical lead times, sourced new products, conducted daily fit sessions. Negotiated prices, delivery dates and minimum order quantities with suppliers. Planned visual merchandising and conducted quarterly SWOT analysis. Collaborated closely with merchandising teams and store operations. Bought for 7 categories including lingerie, accessories and swimwear.
Retail Sales Consultant & Stylist at MOON by Maxine Tromp, Johannesburg, South Africa
December 31, 2017 - July 15, 2025Worked as sales consultant and stylist. Designed store visual merchandising, styled looks and created content for social media platforms. Handled customer networking, complaints and queries.
Education
Bachelor of Arts at LISOF Fashion Design School & Retail (Now STADIO), Pretoria, South Africa
January 1, 2015 - December 31, 2017National Senior Certificate at St. Dunstan’s College, Johannesburg, South Africa
January 1, 2010 - December 31, 2014Bachelor of Arts at LISOF Fashion Design School & Retail (Now STADIO), Pretoria, South Africa
January 1, 2015 - December 31, 2017National Senior Certificate (Diploma Qualification) at St. Dunstan’s College, Johannesburg, South Africa
January 1, 2010 - December 31, 2014Qualifications
Industry Experience
Travel & Hospitality, Retail, Media & Entertainment, Consumer Goods
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