Hi, I'm Dragica Radonjic, a creative Digital Designer and Art Director with over three years of agency experience. I've had the opportunity to work on high-profile campaigns for well-known brands like Bell, BMO, Virgin Plus, and the Sinai Health Foundation. I love delivering creative solutions that are not only visually stunning but also strategically effective across multiple platforms like email, web, social, and print. Before transitioning fully into design, I spent several years as a Recording Engineer, working with artists like Rihanna and Shawn Mendes. This background gives me a unique perspective on storytelling and multimedia production. I'm passionate about collaboration, accessibility, and creating impactful brand assets that connect with audiences and meet client goals.

Dragica Radonjic

Hi, I'm Dragica Radonjic, a creative Digital Designer and Art Director with over three years of agency experience. I've had the opportunity to work on high-profile campaigns for well-known brands like Bell, BMO, Virgin Plus, and the Sinai Health Foundation. I love delivering creative solutions that are not only visually stunning but also strategically effective across multiple platforms like email, web, social, and print. Before transitioning fully into design, I spent several years as a Recording Engineer, working with artists like Rihanna and Shawn Mendes. This background gives me a unique perspective on storytelling and multimedia production. I'm passionate about collaboration, accessibility, and creating impactful brand assets that connect with audiences and meet client goals.

Available to hire

Hi, I’m Dragica Radonjic, a creative Digital Designer and Art Director with over three years of agency experience. I’ve had the opportunity to work on high-profile campaigns for well-known brands like Bell, BMO, Virgin Plus, and the Sinai Health Foundation. I love delivering creative solutions that are not only visually stunning but also strategically effective across multiple platforms like email, web, social, and print.

Before transitioning fully into design, I spent several years as a Recording Engineer, working with artists like Rihanna and Shawn Mendes. This background gives me a unique perspective on storytelling and multimedia production. I’m passionate about collaboration, accessibility, and creating impactful brand assets that connect with audiences and meet client goals.

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Language

English
Fluent

Work Experience

Art Director at JAM CRM
July 1, 2022 - May 1, 2025
Created high-impact creative for national brands in healthcare, telecom, finance, and retail industries. Directed and executed campaigns across email, landing pages, paid social, print, and digital ads while tailoring assets to platform, audience, and brand. Led creative on Sinai Health’s “Hot and Bothered” menopause campaign, resulting in over $33M raised and a 6x increase in social engagement. Developed creative strategy and visual systems for Virgin Plus’ national rebrand, producing launch assets for digital, social, and in-store use. Built UI/UX-informed templates and page layouts for Bell, Virgin Plus, and BMO, improving email clickthroughs and user engagement. Designed branded toolkits, animated GIFs, internal assets, and print collateral to ensure consistency across touchpoints. Collaborated cross-functionally and presented work to stakeholders, managing projects from $10K to $250K under strict deadlines and performance metrics.
Music Education Specialist at Merriam School of Music
April 1, 2012 - September 1, 2022
Achieved over 90% annual student retention for 10 consecutive years by building strong relationships and customizing learning materials. Coordinated lesson scheduling, recital planning, reporting, and parent communication to streamline operations and enhance student success.
Recording Engineer at Phase One Studios
October 1, 2008 - October 1, 2012
Recorded and mixed sessions for award-winning artists including Rihanna, Shawn Mendes, Supertramp, and Black Eyed Peas in a fast-paced, client-driven environment. Ensured optimal sound quality and timely delivery. Performed custom piano tracks, managed studio logistics, and collaborated with promotional and radio teams to support new music launches.

Education

Diploma at Humber College
January 1, 2022 - December 31, 2022
Diploma at Recording Arts Canada, Digital Arts College
January 1, 2008 - December 31, 2012

Qualifications

Academic Award of Excellence
January 1, 2022 - December 31, 2022
Award of Excellence
January 1, 2012 - December 31, 2022

Industry Experience

Healthcare, Financial Services, Telecommunications, Retail, Non-Profit Organization, Media & Entertainment, Education