I am a creative Graphic Designer and Branding Specialist based in Milan, with a core focus on visual identity, art direction, and digital storytelling for fashion and lifestyle brands. Over the years, I have successfully led social media and branding strategy, notably increasing user engagement by 40% through concept-driven reels and curated visual storytelling. I am passionate about crafting cohesive brand narratives that resonate across platforms and drive audience connection. I excel at translating research and brand ethos into compelling design systems across digital and print formats, combining my skills in branding, motion graphics, and UX design to create impactful visual stories.…

Surabhi Gupta

I am a creative Graphic Designer and Branding Specialist based in Milan, with a core focus on visual identity, art direction, and digital storytelling for fashion and lifestyle brands. Over the years, I have successfully led social media and branding strategy, notably increasing user engagement by 40% through concept-driven reels and curated visual storytelling. I am passionate about crafting cohesive brand narratives that resonate across platforms and drive audience connection. I excel at translating research and brand ethos into compelling design systems across digital and print formats, combining my skills in branding, motion graphics, and UX design to create impactful visual stories.…

Available to hire

I am a creative Graphic Designer and Branding Specialist based in Milan, with a core focus on visual identity, art direction, and digital storytelling for fashion and lifestyle brands. Over the years, I have successfully led social media and branding strategy, notably increasing user engagement by 40% through concept-driven reels and curated visual storytelling.

I am passionate about crafting cohesive brand narratives that resonate across platforms and drive audience connection. I excel at translating research and brand ethos into compelling design systems across digital and print formats, combining my skills in branding, motion graphics, and UX design to create impactful visual stories.

See more

Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Italian
Intermediate

Work Experience

Freelance Graphic Designer and Social Media Art Director
October 1, 2024 - Present
Worked independently as a freelance graphic designer and social media art director managing various design and marketing projects from October 2024 to present.
Social Media Marketing and Art Direction Manager at ONEOFF LABS, Milan, Italy
February 29, 2024 - July 29, 2025
Researched fashion brands such as Dolce & Gabbana, Gucci, Chanel, and Louis Vuitton to develop a brand style guide for ONEOFF, including storyline, vision, mission, and logo. Directed and strategized social media storytelling through conceptual photography and videography. Created engaging social media content and managed Meta Business Suite to produce reels and posts.
Communication Design Projects at Politecnico di Milano, Italy
October 31, 2024 - July 29, 2025
Designed data visualizations with personal datasets and engaging storytelling elements. Created digital communication projects with cross-media web experiences featuring character illustrations on mental health conditions. Developed a user experience service focused on accessibility for children with dyslexia through adaptive design. Designed a UI for a digital application to showcase an exhibition about the harmful effects of excessive digitalism.
Graphic Design Manager at Orangewood Labs, Delhi, India
May 31, 2021 - July 29, 2025
Conceptualized and created graphics for brochures, catalogs, and logos including for 'Sudden Coffee' and 'Swiss Post'. Conducted market and user research to support product development and marketing strategies. Designed promotional materials such as posters, flyers, and magazines for multiple campaigns.
Freelance Graphic Designer / Visual Identity Specialist
October 1, 2024 - Present
Designed brand identities and social assets for boutique fashion and lifestyle brands. Led concept development for packaging and print collateral. Created visual stories using illustration, motion graphics, and layout design.
Visual & Communication Designer at Politecnico di Milano, Italy
October 31, 2024 - July 29, 2025
Developed branding-focused UX and communication projects as part of Master’s coursework. Designed a storytelling-based UX journey for a digital mental health campaign viewed by 2K+ students. Developed UI and illustrations for a cross-media platform with accessibility standards.
Visual & Communication Designer at Politecnico di Milano, Italy
October 31, 2024 - July 29, 2025
Developed branding-focused UX and communication projects as part of Master’s coursework. Designed a storytelling-based UX journey for a digital mental health campaign viewed by 2K+ students at Polimi. Developed UI and illustrations for a cross-media platform with accessibility standards.
Graphic Design Manager at Orangewood Labs, Delhi, India
May 31, 2021 - July 29, 2025
Led creation of promotional materials, catalogs, and packaging for startups. Designed logos for “Sudden Coffee” and “Swiss Post” brand campaigns. Conducted user research to align visuals with market expectations. Delivered print and digital graphics for campaigns, expos, and events.
Freelance Graphic Designer / Visual Identity Specialist
October 1, 2024 - Present
Designed brand identities and social assets for boutique fashion and lifestyle brands. Led concept development for packaging and print collateral. Created visual stories using illustration, motion graphics, and layout design.
Graphic Designer & Social Media Art Director at ONEOFF LABS
February 29, 2024 - July 29, 2025
Developed brand identity including logo, color palette, mission, and tone inspired by luxury brands. Directed visual storytelling for Instagram with reels and photo/video shoots. Created engaging content using Meta Business Suite, increasing user interaction and Instagram followers by 20% in 3 months. Delivered a full brand style guide for launch.
Visual & Communication Designer at Politecnico di Milano
October 31, 2024 - July 29, 2025
Developed branding-focused UX and communication projects as part of Master’s coursework. Designed digital mental health campaign UX viewed by 2K+ students. Developed UI and illustrations for cross-media platform meeting accessibility standards.
Graphic Design Manager at Orangewood Labs
May 31, 2021 - July 29, 2025
Led creation of promotional materials, catalogs, and packaging for startups. Designed logos for brand campaigns such as “Sudden Coffee” and “Swiss Post.” Conducted user research to align visuals with market needs. Delivered print and digital graphics for campaigns, expos, and events.
Freelance Graphic Designer / Visual Identity Specialist
October 1, 2024 - Present
Designed brand identities and social assets for boutique fashion and lifestyle brands. Led concept development for packaging and print collateral. Created visual stories using illustration, motion graphics, and layout design.
Graphic Designer & Social Media Art Director at ONEOFF LABS, Milan, Italy
February 29, 2024 - August 1, 2025
Developed brand identity (logo, color palette, mission, tone) inspired by research on Gucci, D&G, Chanel, and Louis Vuitton. Directed visual storytelling for Instagram through reels and photo/video shoots. Created engaging content using Meta Business Suite, increasing user interaction and Instagram followers by 20% in 3 months. Delivered a full brand style guide for launch.
Freelance Graphic Designer / Visual Identity Specialist
October 1, 2024 - Present
Designed brand identities and social assets for boutique fashion and lifestyle brands. Led concept development for packaging and print collateral. Created visual stories using illustration, motion graphics, and layout design.
Graphic Designer & Social Media Art Director at ONEOFF LABS
February 29, 2024 - August 15, 2025
Developed brand identity elements such as logo, color palette, mission, and tone inspired by luxury fashion brands. Directed visual storytelling for Instagram through reels and photo/video shoots. Created engaging content using Meta Business Suite, increasing Instagram followers by 20% in 3 months. Delivered a comprehensive brand style guide for launch.
Visual & Communication Designer at Politecnico di Milano
October 1, 2024 - August 15, 2025
Developed branding-focused UX and communication projects as part of Master's coursework. Designed a storytelling-based UX journey for a digital mental health campaign viewed by over 2,000 students. Created UI and illustrations for a cross-media platform with accessibility standards.
Graphic Design Manager at Orangewood Labs
May 31, 2021 - August 15, 2025
Led creation of promotional materials, catalogs, and packaging for startups. Designed logos for ‘Sudden Coffee’ and ‘Swiss Post’ brand campaigns. Conducted user research to align visuals with market expectations. Delivered print and digital graphics for campaigns, expos, and events.

Education

Master's in Communication Design at Politecnico di Milano, Italy
January 1, 2021 - December 31, 2024
Bachelor's in Architecture (B.Arch.) at Integral University, India
January 1, 2010 - December 31, 2015
Master's in Communication Design at Politecnico di Milano
September 1, 2021 - October 1, 2024
Bachelor's in Architecture (B.Arch.) at Integral University, India
January 1, 2010 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods

Skills

Experience Level