I am a retail and e-commerce brand specialist with a strong background in brand management, merchandise planning, and customer experience strategy. I have a proven track record of leading cross-functional initiatives, coordinating product launches, and executing marketing campaigns that align with brand identity and business goals. I am passionate about in-store experience, visual merchandising, and delivering consistent, high-impact brand moments. Throughout my career, I have managed multiple international brands, driven consistency across product packaging, store displays, and marketing touchpoints, and created seasonal strategies that resonate with consumer needs and sales objectives. I also enjoy contributing to fashion and nonprofit events, leveraging my skills to support styling and event production in dynamic environments.

Dana Yanko

I am a retail and e-commerce brand specialist with a strong background in brand management, merchandise planning, and customer experience strategy. I have a proven track record of leading cross-functional initiatives, coordinating product launches, and executing marketing campaigns that align with brand identity and business goals. I am passionate about in-store experience, visual merchandising, and delivering consistent, high-impact brand moments. Throughout my career, I have managed multiple international brands, driven consistency across product packaging, store displays, and marketing touchpoints, and created seasonal strategies that resonate with consumer needs and sales objectives. I also enjoy contributing to fashion and nonprofit events, leveraging my skills to support styling and event production in dynamic environments.

Available to hire

I am a retail and e-commerce brand specialist with a strong background in brand management, merchandise planning, and customer experience strategy. I have a proven track record of leading cross-functional initiatives, coordinating product launches, and executing marketing campaigns that align with brand identity and business goals. I am passionate about in-store experience, visual merchandising, and delivering consistent, high-impact brand moments.

Throughout my career, I have managed multiple international brands, driven consistency across product packaging, store displays, and marketing touchpoints, and created seasonal strategies that resonate with consumer needs and sales objectives. I also enjoy contributing to fashion and nonprofit events, leveraging my skills to support styling and event production in dynamic environments.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Junior Import brand manager at Wissotzky Tea
October 1, 2023 - July 31, 2024
Managed 10 global brands, from supplier coordination to product development and packaging updates. Led campaigns with agencies and influencers to ensure brand consistency across marketing touchpoints. Analyzed sales data and trends to inform merchandise planning and optimize performance.
Operations Manager at Wissotzky Tea
July 1, 2022 - September 30, 2023
Oversaw operational workflows and supported coordination between teams and partners. Implemented SOPs and process improvements aligned with strategic KPIs.
E-Commerce Specialist at Shoesonline
November 1, 2021 - June 30, 2022
Curated seasonal collections and aligned product offerings with consumer trends. Analyzed performance data to support merchandising and promotional decisions.

Education

MBA at Peres Academic Center
January 1, 2024 - December 31, 2024
B.A. at The Open University
January 1, 2022 - December 31, 2022

Qualifications

DATA ANALYST
January 1, 2025 - December 31, 2025
DIGITAL MARKETING SPECIALIST
January 1, 2022 - December 31, 2022

Industry Experience

Retail, Consumer Goods, Non-Profit Organization, Media & Entertainment