Available to hire
Hi, I’m Wajiha! I’m a highly motivated and enthusiastic Product and UI/UX Designer with a responsible and mature approach to every task. I love working in collaborative environments where I can contribute innovative and user-centered design solutions while delivering high-quality results within deadlines.
I have experience managing product collections, designing footwear and accessories, and developing interactive web features. I enjoy bringing technology and creativity together to meet user needs and stay up-to-date with market trends.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Urdu
Fluent
English
Advanced
Work Experience
Front-end Website Developer (UI/UX Designer) at Xprt Computing
January 1, 2024 - December 31, 2025Developed interactive, user-facing features using frameworks like HTML, CSS, and JavaScript. Worked with MySQL and SQL databases to support dynamic content integration. Maintained visual consistency by adhering to design systems and brand guidelines. Collaborated with cross-functional teams to translate user needs into responsive and intuitive web experiences.
Creative Designer at Bata Pakistan
January 1, 2021 - December 31, 2024Managed footwear design for all Women’s categories (open/close shoes) in Bata Pakistan. Conducted extensive market and trend research using WGSN to execute successful women’s footwear collections. Oversaw footwear development process from design concept to production.
Assistant Collection Manager at Bata Pakistan
January 1, 2021 - December 31, 2024Managed Bata Pakistan's leading categories Women’s Comfit and Scholl Group (Men & Women). Planned product mix seasonally and ensured timely season launches, leading to 123% growth in 2023. Collaborated with Bata Global and APAC teams to generate new product ideas. Stayed up-to-date on trends and consumer demands to bring innovation and technology to the category.
Junior Designer (Accessories & Footwear) at Borjan Private Limited
January 1, 2020 - December 31, 2021Managed design and merchandising of all Accessories and Bags categories. Designed a festive range for the footwear category 'Shine and Bridal' for Summer 2021. Worked closely with suppliers and manufacturers to ensure timely and cost-effective production that met design specifications.
Design Intern at Firhaj Footwear Private Limited
January 1, 2019 - December 31, 2019Assisted with creation of concepts and designs for women’s footwear collection for Winter 2019. Created and maintained technical design documents such as tech packs and specification sheets. Collaborated with production, engineering, and quality assurance teams to ensure adherence to product specifications.
Education
Bachelor of Design at Pakistan Institute of Fashion and Design
January 1, 2016 - December 31, 2020Intermediate Degree at Unknown
January 1, 2014 - December 31, 2016Matriculation Degree at Unknown
January 1, 2014 - December 31, 2014Qualifications
Product Trend & Market Analysis - Bata e-University
January 11, 2030 - July 4, 2025Product Strategic Initiatives and KPI-Driven Agendas - Bata e-University
January 11, 2030 - July 4, 2025Product Knowledge and Overview - Bata e-University
January 11, 2030 - July 4, 2025Product Development Process - Bata e-University
January 11, 2030 - July 4, 2025Product Pricing Strategies - Bata e-University
January 11, 2030 - July 4, 2025Product Merchandising KPIs - Bata e-University
January 11, 2030 - July 4, 2025Product Distribution Strategy - Bata e-University
January 11, 2030 - July 4, 2025Communication Excellence – The Storytelling Way
January 11, 2030 - July 4, 2025Surface Development on Leather course - Quadri Group
January 11, 2030 - July 4, 2025Surface Development on Leather course - SRC (Pvt) Ltd.
January 11, 2030 - July 4, 2025Industry Experience
Retail, Consumer Goods, Manufacturing
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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