I’m Maryam Irfan, a results-driven Social Media Manager and creative Canva designer specializing in short-form video editing for platforms like TikTok, Instagram Reels, and YouTube Shorts. I help brands grow their online presence with on-brand content, engaging hooks, and consistent visual storytelling.

Maryam Irfan

I’m Maryam Irfan, a results-driven Social Media Manager and creative Canva designer specializing in short-form video editing for platforms like TikTok, Instagram Reels, and YouTube Shorts. I help brands grow their online presence with on-brand content, engaging hooks, and consistent visual storytelling.

Available to hire

I’m Maryam Irfan, a results-driven Social Media Manager and creative Canva designer specializing in short-form video editing for platforms like TikTok, Instagram Reels, and YouTube Shorts. I help brands grow their online presence with on-brand content, engaging hooks, and consistent visual storytelling.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Social Media Designer (Remote / Freelance) at Visa Consultancy Firm (Visa Agency)
January 1, 2022 - December 31, 2023
Designed Canva-based social media posts, promotional graphics, and informational carousels for a visa consultancy agency. Created content explaining visa processes, success stories, and service offerings to increase inquiries through social media. Produced Reels and short video promotions for TikTok and Instagram aimed at Pakistani and international audiences. Ensured consistent branding (colors, typography, layout) across all digital assets to strengthen agency credibility online. Collaborated with the agency team for content accuracy, audience relevance, and legal compliance.
Social Media Designer at Visa Consultancy Firm (Visa Agency)
January 1, 2022 - December 31, 2023
Designed Canva social media posts, promotional graphics, and informational carousels for a visa consultancy agency, explaining visa processes, success stories, and services. Created short video and Reels content for TikTok and Instagram to promote visa services to Pakistani and international audiences. Maintained consistent branding (colors, typography, and layouts) to strengthen agency credibility online. Collaborated with the agency team to ensure content accuracy, compliance, and audience relevance.
Freelance Social Media Manager and Canva Designer at Self-Employed
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn, including content planning, scheduling, and performance tracking. Designed professional posts, story templates, carousels, banners, and brand kits using Canva, tailoring visuals to each client’s brand identity and target audience. Created and edited TikTok Reels and short-form content in CapCut with hooks, captions, transitions, and trending audio to improve reach and retention. Built content calendars and posting strategies aligned with client goals and platform trends. Delivered polished, on-brand outputs with professional communication and met deadlines for international and local clients.
Social Media Designer at Visa Consultancy Firm (Visa Agency) - Pakistan (Remote / Freelance)
January 1, 2022 - January 1, 2023
Designed social media posts, promotional graphics, and informational carousels for a visa consultancy using Canva. Created short video and Reel content for TikTok and Instagram promoting visa services to Pakistani and international audiences. Maintained consistent branding (color schemes, typography) across digital assets to support agency credibility. Collaborated with the agency team to ensure content accuracy, legal compliance, and audience relevance, resulting in improved inquiries through social media content.
Freelance Social Media Manager and Canva Designer at Self-Employed (Remote)
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn, including content planning, scheduling, and performance tracking. Designed social posts, story templates, carousels, banners, and brand kits in Canva tailored to each client’s brand identity and target audience. Produced and edited TikTok Reels and other short-form videos using CapCut with trending audio, captions, transitions, and hook-focused structure to improve reach and retention. Created content calendars and posting strategies aligned with client goals and platform algorithms. Delivered consistent brand voice and visual aesthetics across platforms while maintaining professional client communication and meeting all deadlines.
Social Media Designer at Visa Agency / Visa Consultancy Firm — Pakistan (Remote / Freelance)
January 1, 2022 - December 31, 2023
Designed social media posts, promotional graphics, and informational carousels for a visa consultancy agency using Canva. Created content to explain visa processes, success stories, and service offerings, supporting increased inquiries from social media. Produced reels and short promotional videos for TikTok and Instagram for Pakistani and international audiences, maintaining consistent branding (color schemes and typography). Collaborated with the agency team to ensure content accuracy, audience relevance, and legal compliance.
Freelance Social Media Manager & Canva Designer at Self-Employed — Remote (International & Local Pakistani Clients)
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn, including content planning, scheduling, and performance tracking. Designed social media posts, stories, carousels, banners, and brand kits using Canva tailored to client brand identity and target audiences. Created and edited TikTok Reels and short-form videos using CapCut with trending audio, captions, transitions, and hooks to maximize reach and retention. Built content calendars aligned with client goals, industry trends, and platform algorithms while maintaining consistent brand voice and aesthetics across platforms. Delivered projects on time with professional communication and adapted effectively for both international clients and Pakistani regional market needs.
Social Media Designer at Visa Agency / Visa Consultancy Firm (Pakistan, Remote/Freelance)
January 1, 2022 - December 31, 2023
Designed social media posts, promotional graphics, and informational carousels for a visa consultancy, helping explain visa processes, success stories, and service offerings to increase inquiries. Created TikTok and Instagram reels/short videos promoting visa services for Pakistani and international audiences. Maintained consistent branding (colors, typography) across digital assets to strengthen agency credibility and ensured content accuracy, compliance, and relevance through collaboration with the agency team.
Social Media Designer at Visa Agency Visa Consultancy Firm (Remote / Freelance), Pakistan
January 1, 2022 - January 1, 2023
Designed all social media posts, promotional graphics, and informational carousels using Canva for a visa consultancy agency. Created content explaining visa processes, success stories, and service offerings to increase inquiries. Produced short-form promotional reels and videos for TikTok and Instagram for Pakistani and international audiences. Maintained consistent branding including color schemes and typography, and collaborated with the agency team to ensure content accuracy, legal compliance, and audience relevance.
Freelance Social Media Manager & Canva Designer at Self-Employed (Remote; International & Local Pakistani Clients)
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn, including content planning, scheduling, and performance tracking. Designed professional social media posts, story templates, carousels, banners, and brand kits using Canva, aligned to client brand identity and target audience. Created and edited TikTok Reels and short-form videos using CapCut with trending audio, captions, transitions, and hooks to improve reach and retention. Built content calendars and posting strategies based on client goals and platform algorithms. Delivered consistent brand voice and on-brand aesthetics while maintaining professional communication and meeting deadlines.
Social Media Designer at Visa Agency / Visa Consultancy Firm (Remote / Freelance) — Pakistan
January 1, 2022 - December 31, 2023
Designed social media posts, promotional graphics, and informational carousels for a visa consultancy agency using Canva. Created content to explain visa processes, success stories, and service offerings to increase inquiries. Produced TikTok and Instagram reels/short videos promoting visa services for Pakistani and international audiences while maintaining consistent branding, color schemes, and typography. Collaborated with the agency team to ensure content accuracy, legal compliance, and audience relevance.
Freelance Social Media Manager & Canva Designer at Self-Employed (Remote)
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn, including content planning, scheduling, and performance tracking. Designed social media posts, story templates, carousels, banners, and brand kits using Canva tailored to each client’s brand identity and audience. Created and edited TikTok Reels and short-form video content in CapCut with hooks, captions, transitions, and trending audio to improve reach and retention. Built content calendars aligned with client goals and platform algorithm trends. Delivered consistent brand voice and aesthetics across platforms with professional client communication and deadline-driven turnaround.
Freelance Social Media Manager & Canva Designer at Self-Employed
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn — including content planning, scheduling, and performance tracking. Designed professional social media posts, story templates, carousels, banners, and brand kits using Canva, tailored to each client's brand identity and audience. Created and edited TikTok Reels and short-form video content with CapCut, incorporating trending audio, captions, transitions, and hooks to maximize reach and retention. Developed content calendars and posting strategies aligned with client goals and platform algorithms. Collaborated with international clients while serving local Pakistani businesses with deep understanding of regional market trends. Ensured consistent brand voice and aesthetic across platforms, delivering projects within deadlines and maintaining professional communication.
Social Media Designer at Visa Agency Visa Consultancy Firm
January 1, 2022 - December 31, 2023
Designed social media posts, promotional graphics, and informational carousels using Canva. Created reels and short videos for TikTok and Instagram to promote visa services for Pakistani and international audiences. Maintained branding consistency across assets and ensured content accuracy and compliance. Collaborated with the agency team to align content with services and audience needs.
Social Media Manager & Canva Designer at Self-Employed
January 1, 2022 - Present
Managed end-to-end social media presence for multiple clients across Instagram, TikTok, Facebook, and LinkedIn; planned content, scheduled posts, and tracked performance. Designed professional posts, story templates, carousels, banners, and brand kits in Canva. Created and edited TikTok Reels and short-form videos using CapCut with trending audio, captions, transitions, and hooks. Developed content calendars and posting strategies aligned with client goals and platform algorithms. Delivered globally competitive content for international clients and local Pakistani businesses, maintaining a consistent brand voice and aesthetic. Ensured timely delivery with professional client communication.
Social Media Content Creator at Multiple Local Pakistani Clients — Remote
January 1, 2021 - December 31, 2022
Created Canva-designed promotional posts, event graphics, and product showcases for local Pakistani brands. Edited and published short-form TikTok and Instagram Reels videos using CapCut to improve organic visibility and brand awareness. Managed Instagram and Facebook pages by responding to comments, scheduling posts, and growing follower counts organically.
Social Media Content Creator (Local Businesses) at Multiple Local Pakistani Clients (Remote)
January 1, 2021 - December 31, 2022
Created Canva-designed promotional posts, event graphics, and product showcases for local Pakistani brands. Edited and published TikTok Reels/short-form videos using CapCut to increase organic visibility and brand awareness. Managed Instagram and Facebook pages, including responding to comments, scheduling posts, and growing follower counts organically.
Social Media Content Creator at Multiple Local Pakistani Clients (Remote)
January 1, 2021 - December 31, 2022
Created Canva-designed promotional posts, event graphics, and product showcases for local Pakistani brands and businesses. Edited and published TikTok Reels and short videos using CapCut to increase organic visibility and brand awareness. Managed Instagram and Facebook pages, including responding to comments, scheduling posts, and growing follower counts organically.
Social Media Content Creator at Multiple Local Pakistani Clients
January 1, 2021 - December 31, 2022
Created Canva-designed promotional posts, event graphics, and product showcases for local brands. Edited and published short-form TikTok and Reels videos to boost organic visibility. Managed Instagram and Facebook pages, responded to comments, scheduled posts, and grew follower counts organically.
Video Editor - Freelance Projects at Freelance Clients
January 1, 2021 - June 22, 2024
Edited over 200 videos for Instagram Reels and TikTok with engaging cuts, transitions, and hooks. Specialized in creating vertical content for personal brands and businesses. Used CapCut, Canva Video, and InShot for professional-level outputs.
Freelance Social Media Manager & Canva Designer at Freelance Clients
January 1, 2020 - June 22, 2024
Created and managed branded social media content for multiple global clients across the US and UK. Designed high-quality posts for Instagram, LinkedIn, Facebook, and TikTok using Canva. Developed and executed content strategies, monthly calendars, and trend-based visuals. Maintained client communication, revisions, and timely delivery for each campaign. Key clients included Jessica Rector (USA) - Burnout & Motivation Speaker and Jeff (UK) - Visual branding and social content.

Education

BS at Virtual University of Pakistan
January 1, 2015 - December 31, 2019
Master of Science in Computer Science at University — Pakistan
January 11, 2030 - April 30, 2026
Master of Science in Computer Science at University, Pakistan
January 11, 2030 - April 30, 2026
Master of Science in Computer Science (MS CS) at University — Pakistan
January 11, 2030 - August 24, 2026
Master of Science in Computer Science (MS CS) at University — Pakistan
January 11, 2030 - August 24, 2026
Master of Science in Computer Science (MS CS) at University — Pakistan
January 11, 2030 - August 24, 2026
Master of Science in Computer Science (MS CS) at University — Pakistan
January 11, 2030 - August 24, 2026
Master of Science in Computer Science (MS CS) at University - Pakistan
January 11, 2030 - August 24, 2026
Master of Science in Computer Science at University - Pakistan
January 1, 0001 - January 1, 0001
Master of Science in Computer Science (MS CS) at University - Pakistan
January 11, 2030 - August 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other, Retail, Education, Travel & Hospitality