Anjali Maurya

Running campaigns for brand awareness and lead generation across pan-India locations. Identified and researched relevant keywords aligned to business objectives. Implemented and monitored conversion tracking to measure campaign effectiveness. Wrote compelling ad copy and designed effective creatives. Tracked and analyzed key metrics such as CTR, conversion rates, and CPC. Analyzed test results and implemented improvements. Managed Google and Facebook campaigns for sales.

Built, set up, and optimized campaigns across search platforms. Created strategies for lead generation and sales campaigns. Prepared client reports and provided insights for improvement. Assisted in planning and implementation, working closely with team members to meet goals. Performed optimizations on keyword, audience, and device levels. Identified issues or underperformance in campaigns and developed strategies to address them. Set and adjusted bids to maximize ROI and stay within budget. Created and presented regular performance reports.

Handled projects for the EMEA region with a budget of 3 to 4 million dollars. Optimized and enhanced performance on Google, Bing Ads, and search ads SA360. Managed ad copy updates during promos and keyword expansion. Performed daily budget management across accounts and worked towards achieving targets.