Available to hire
Hi! I’m Francesca Antonelli, a Digital Marketing and Branding Strategist with a passion for developing omnichannel digital strategies in the fashion and lifestyle sectors. I enjoy creating and optimizing advertising campaigns, SEO/SEM, and influencer marketing to boost brand awareness and engagement. I’m creative, analytical, and love combining strategic vision with hands-on execution.
With experience managing campaigns and digital storytelling, I’m proactive, communicative, and determined to help brands grow. Having an international background and strong communication skills, I always aim to contribute positively to any team I’m part of.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner
German
Beginner
Work Experience
Digital Media Specialist at Suite Benedict
January 1, 2024 - June 10, 2024Strategic management of Meta and Google Ads campaigns to increase brand awareness and customer engagement. Optimized performance and digital strategies resulting in +48% conversions on eCommerce in one year and +37% traffic on Instagram in one month. Implemented targeted SEO/SEM and E-mail Marketing activities using Flashy and Klaviyo to improve online customer experience. Created textual and multimedia content across different channels to enhance brand digital identity and target audience engagement. Managed community and influencer marketing strategies. Developed PR strategies to strengthen brand positioning.
Digital Marketing and Communication Specialist (Internship) at Suite Benedict
June 1, 2023 - January 1, 2024Supported advertising activities to maximize ROI and conversions. Created digital storytelling, creative copywriting, and content to increase brand perception among target audiences. Assisted influencer marketing and communication campaigns. Developed PR strategies to reinforce brand positioning.
Assistant to Project Manager and Event Assistant at Alphaomega Group
May 1, 2021 - July 31, 2021Developed relationships and communicated with clients. Supported the implementation and coordination of projects. Monitored and reported progress of projects.
Web Journalist at The Matthew Rome
September 1, 2020 - May 31, 2021Generated story ideas and researched news, facts, and events. Prepared and conducted interviews. Wrote supporting social media content.
Digital Media Specialist at Suite Benedict
January 1, 2024 - June 7, 2024Managed Meta and Google Ads campaigns strategically to increase brand awareness and customer engagement. Optimized digital strategies resulting in +48% conversions on eCommerce within one year and +37% traffic on Instagram in one month. Implemented targeted SEO/SEM and Email Marketing activities using Flashy and Klaviyo to enhance the online customer experience. Created engaging textual and multimedia content across multiple channels to strengthen brand digital identity. Managed community and influencer marketing strategies and developed PR strategies to enhance brand positioning.
Digital Marketing and Communication Specialist (Internship) at Suite Benedict
June 1, 2023 - January 31, 2024Supported advertising activities to maximize ROI and conversions. Created creative copywriting, digital storytelling, and content to elevate brand perception. Assisted influencer marketing and communication campaigns. Contributed to the development of PR strategies to strengthen brand positioning.
Assistant to Project Manager and Event Assistant at Alphaomega Group
May 1, 2021 - July 31, 2021Built and maintained client relationships and communications. Assisted with project implementation and coordination. Monitored and reported on project progress.
Web Journalist at The Matthew Rome
September 1, 2020 - May 31, 2021Generated story ideas and conducted research on news, facts, and events. Prepared and conducted interviews and created social media supporting content.
Education
Executive Master at Luiss Business School
January 1, 2024 - December 31, 2024Master I Level at Istituto Marangoni
January 1, 2023 - December 31, 2023Bachelor of Arts at John Cabot University
January 1, 2022 - December 31, 2022Diploma Maturità at Liceo Giuseppe Peano
January 1, 2019 - December 31, 2019Executive Master at Luiss Business School
January 1, 2024 - December 31, 2024Master I Level at Istituto Marangoni
January 1, 2023 - December 31, 2023Bachelor of Arts at John Cabot University
January 1, 2022 - December 31, 2022Diploma Maturità at Liceo Giuseppe Peano
January 1, 2019 - December 31, 2019Qualifications
Creation & Branding, Retail & Customer Experience – LVMH
January 1, 2023 - December 31, 2023Digital Marketing – HubSpot Academy
January 1, 2023 - December 31, 2023Scholarship for Merit– Luiss Business School
January 1, 2024 - December 31, 2024Scholarship for Merit– John Cabot University
January 1, 2022 - December 31, 2022Diploma de Español Nivel C1– Instituto Cervantes
January 1, 2022 - December 31, 2022Certificate of Completion– IMUN United Network EU
January 1, 2017 - December 31, 2017Certificate of Completion– IMUN United Network EU
January 1, 2016 - December 31, 2016Creation & Branding, Retail & Customer Experience – LVMH
January 1, 2023 - December 31, 2023Digital Marketing – HubSpot Academy
January 1, 2023 - December 31, 2023Scholarship for Merit – Luiss Business School
January 1, 2024 - December 31, 2024Scholarship for Merit – John Cabot University
January 1, 2022 - December 31, 2022Diploma de Español Nivel C1 – Instituto Cervantes
January 1, 2021 - December 31, 2021Certificate of Completion – IMUN United Network EU
January 1, 2017 - December 31, 2017Certificate of Completion – IMUN United Network EU
January 1, 2016 - December 31, 2016Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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