Available to hire
Hi, I’m Anwar Bairakdar, a results-driven marketing professional with a track record of building multi-channel campaigns that boost brand awareness and ROI. Based in Berlin, I’ve led initiatives across SEO, email marketing, content creation, and website optimization to drive measurable growth.
I thrive in collaborative environments, embrace challenges, and bring a diverse life experience to creative problem solving. I’m passionate about turning data into actionable insights and delivering value for clients and teams through thoughtful strategy and execution.
Skills
Experience Level
Expert
Expert
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Expert
Language
Arabic
Fluent
English
Fluent
German
Intermediate
Work Experience
Marketing Manager at Software & Support Media
January 1, 2022 - June 5, 2024Led the development and execution of comprehensive marketing strategies across multiple channels, driving increased brand awareness and sales growth. Designed and set up targeted email marketing campaigns, contributing to improved customer engagement. Developed and promoted content that expanded website traffic and social media presence. Led the launch and management of a new website, including user testing, content creation, and SEO optimization, enhancing user experience. Created a landing page for a new product launch that generated significant leads and supported sales efforts. Analyzed data to identify trends, measure effectiveness, and make data-driven decisions, leading to optimized performance. Optimized campaigns, content, and landing pages for enhanced user engagement and KPIs, supporting increased profitability. Contributed to increased sales and profitability through effective marketing initiatives.
Data Intelligence Working Student at TD Reply
January 1, 2020 - December 31, 2021Processed and analyzed extensive data sets. Identified defects and logical inconsistencies. Proposed actionable solutions. Reviewed and adjusted QA process for efficiency.
Communication Officer at Qatar National Bank
January 1, 2017 - December 31, 2018Managed all internal communication between international branches. Analyzed prospective portfolios in new business markets. Provided recommendations based on findings.
Marketing Manager at S&S Media GmbH
September 1, 2016 - January 1, 2019Developed and executed multi-channel campaigns, boosting brand awareness by 30% and driving sales growth. Built targeted email campaigns that improved customer engagement by 25%. Designed and optimized SEO-friendly content, increasing website traffic by 40%. Led launch of new website: improved UX, SEO ranking (top 10 keywords), and user retention. Created a landing page for product launch, generating 150+ qualified leads in 3 months. Analyzed performance data to optimize campaigns, improving ROI by 20%.
Communication Officer at Qatar National Bank
February 1, 2020 - November 1, 2021Managed all internal communication between international branches. Analyzed prospective portfolios in new business markets. Provided recommendations based on findings.
Education
Master's at Hochschule Fresenius
January 1, 2019 - December 31, 2021Bachelor's at American University of Science & Technology
January 1, 2013 - December 31, 2016Master of Arts in Digital Management at Hochschule Fresenius
January 11, 2030 - January 1, 2021Bachelor of Arts in Business Marketing at American University of Science and Technology (Beirut, Lebanon)
January 11, 2030 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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