Available to hire
Hi,
Hope all is well.
My name is Lavina and I’m looking to advance my career. I have over 8 years of
marketing experience having worked with over 40 brands specializing in the food and beverage
industry. From creating compelling content to launching successfully targeted social media and
marketing campaigns, I’ve consistently worked to amplify the story of several local and
international brands. I’ve used analytics to monitor customer behavior, track campaign
performance and identify pain points in order to adapt marketing strategies and make crucial
changes to drive traffic and online engagement to boost overall brand awareness and sales.
I’m a veteran marketer with outstanding problem solving skills and limitless capacity for learning.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Specialist at Sense Studio
February 1, 2020 - June 30, 2021Responsible for overall digital communications, devised and executed online ad campaigns, and managed websites & social media channels for several clients including Matter Nutrition, One Life Cafe, Deliveroo, and others.
Freelance Digital Strategist at Self-employed
January 1, 2017 - December 31, 2019Managed social media channels and online campaigns for clients such as Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge & Aston Martin, working remotely in the UAE.
Exhibitions Administrator at DMG Events
May 1, 2014 - December 31, 2014Processed client contracts into Salesforce, managed exhibitor manuals, resolved exhibitor queries, assigned stand locations, prepared sales and revenue reports, and performed onsite event coordination.
Marketing Communications Executive at Hill & Knowlton Strategies
January 1, 2013 - May 31, 2013Managed social media channels and online advertising for clients including Intel UAE Facebook, Twitter, and Google accounts. Developed and executed online campaigns, handled PR media events, and assisted with promotions.
Account & Business Development Manager at Waassta
November 1, 2022 - July 31, 2023Managed business development and sales activities remotely. Delivered digital marketing strategies and client management.
Digital Marketing Manager at The Name Agency
September 1, 2023 - June 10, 2024Managed social media channels and online advertising for various clients and internal company brands. Oversaw marketing strategy, website and SEO, social media marketing, and events on site in the UAE.
Marketing Executive (Undergraduate Program) at Intel Corporation
November 1, 2010 - December 31, 2011Managed Intel UAE's Facebook, Twitter, YouTube, Flickr & Google pages, ran online campaigns, devised online campaigns for events like GITEX 2011, wrote news-stories, organized PR and media events.
Marketing Communications Intern at Dubai Healthcare City
March 1, 2010 - May 31, 2010Worked with PR and marketing on social media, retail, and event campaigns along with strategic planning aimed at market growth and expansion through education.
Digital Marketing Manager at The Name Agency
September 1, 2023 - June 15, 2024Managed social media channels and online advertising for several clients including Zahra’s Kitchen, Cycle Souq, Cycle Culture, Miyabi Sushi, DGrade and Infinite Ski. Responsible for managing the internal companies’ digital presence such as The Name Social Hub (restaurant), Vertex Trading, and six others. Worked on marketing strategy, website and SEO, social media marketing, and events.
Account & Business Development Manager at Waassta
November 1, 2022 - July 31, 2023Handled business development and sales along with online community management. Managed Google Business & Shopping, digital analytics, monthly reporting, team management, and logistics.
Digital Marketing Specialist (Freelance Digital Strategist) at Self-employed
February 1, 2020 - June 30, 2021Responsible for overall digital communications including devising and executing online ad campaigns and managing websites and social media channels for multiple clients such as Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich (Shawarmas), Harvester Coffee, Base 3 & QNTM. Also worked with Video Visible (Australia), Idea Junction Agency, Al Manar Tolerance Convention, and InkMash.com.
Exhibitions Administrator at DMG Events
May 1, 2014 - December 31, 2014Handled event-related operations for The Hotel Show Dubai, The Leisure Show, and The Hotel Show KSA. Responsibilities included client contract processing in Salesforce, managing exhibitor manuals, resolving exhibitor queries, plotting stand locations, developing sales and revenue reports, and on-site event coordination.
Marketing Communications Executive at Hill & Knowlton Strategies
January 1, 2013 - May 31, 2013Managed social media channels and online campaigns for clients such as Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge & Aston Martin.
Marketing Executive (Undergraduate Program) at Intel Corporation
November 1, 2010 - December 31, 2011Managed Intel UAE Facebook, Twitter, YouTube, Flickr & Google pages and accounts. Responsible for daily posts, page maintenance, insights and analytics, and online campaigns such as The Chase Competition, Intel Visual Wonders of the World, GITEX 2011 and Intel Ultrabook Promotion. Created online campaigns including Facebook & Google advertising and managed PR media events.
Marketing Communications Intern at Dubai Healthcare City
March 1, 2010 - May 31, 2010Worked with PR and marketing teams on social media, retail, and event campaigns along with strategic planning projects aimed at market growth and expansion through education.
Digital Marketing Manager at The Name Agency
September 1, 2023 - June 19, 2024Managed social media channels and online advertising for clients including Zahra’s Kitchen, Cycle Souq, Cycle Culture, Miyabi Sushi, DGrade and Infinite Ski. Managed the company's internal digital presence for its restaurant The Name Social Hub and Vertex Trading among others. Worked on marketing strategy, website and SEO, social media marketing and events.
Account & Business Development Manager at Waassta
November 1, 2022 - July 31, 2023Full-time remote role focusing on account and business development, leading strategies for digital marketing efforts.
Digital Marketing Specialist at Sense Studio
February 1, 2020 - June 30, 2021Responsible for overall digital communications, devised and executed online ad campaigns, managed websites and social media channels for various clients such as Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich, Harvester Coffee, Base 3 & QNTM.
Marketing Communications Executive at Hill & Knowlton Strategies
January 1, 2013 - May 31, 2013Managed social media channels and worked on online campaigns for clients including Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge and Aston Martin. Responsibilities included business development, sales, online community management, Google Business & Shopping, digital analytics and monthly reporting, team management and logistics.
Exhibitions Administrator at DMG Events
May 1, 2014 - December 31, 2014Processed client contracts into Salesforce, managed exhibitor manuals, resolved queries, and assigned booth locations. Prepared weekly and monthly sales and revenue reports. Handled onsite duties including rebooking contracts, sales stand requirements, event setup, responding to exhibitor/visitor queries and coordination between accounts and operations.
Marketing Executive (Undergraduate program) at Intel Corporation
November 1, 2010 - December 31, 2011Managed Intel UAE Facebook, Twitter, YouTube, Flickr and Google pages - daily posts and analytics reporting. Executed online campaigns such as The Chase Competition and Intel Ultrabook Promotion. Developed online campaign for GITEX 2011 with Facebook and Google advertising, sweepstakes, and a GITEX tab. Also wrote news stories, organized PR media events, and assisted with event promotions and POS materials.
Marketing Communications Intern at Dubai Healthcare City
March 1, 2010 - May 31, 2010Worked with PR and marketing on social media, retail, and event campaigns, plus a strategic planning project aimed at market growth through education.
Digital Marketing Specialist at Sense Studio
June 30, 2021 - July 28, 2025Responsible for overall digital communications, devised and executed online ad campaigns, and managed websites & social media channels for several clients including Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich (Shawarmas), Harvester Coffee, Base 3 & QNTM.
Freelance Digital Strategist at Self-employed
December 31, 2019 - July 28, 2025Worked remotely managing digital marketing strategies including social media campaigns for clients such as Video Visible, Idea Junction Agency, Al Manar Tolerance Convention, and Inkmash.com.
Exhibitions Administrator at DMG Events
December 31, 2014 - July 28, 2025Managed client contracts into Salesforce, exhibitor manuals, queries and stand locations for events such as The Hotel Show Dubai, The Leisure Show and The Hotel Show KSA. Handled sales reporting and onsite event coordination.
Marketing Communications Executive at Hill & Knowlton Strategies
May 31, 2013 - July 28, 2025Managed social media channels and online campaigns for clients including Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge & Aston Martin.
Account & Business Development Manager at Waassta
July 31, 2023 - July 28, 2025Led account and business development activities remotely focusing on digital marketing and client acquisition.
Digital Marketing Manager at The Name Agency
September 1, 2023 - PresentManages social media channels and online advertising for multiple clients. Works on marketing strategy, website and SEO, social media management, and events for the agency and its associated companies.
Marketing Executive (Undergraduate Program) at Intel Corporation
December 31, 2011 - July 28, 2025Managed Intel UAE's Facebook, Twitter, YouTube, Flickr & Google pages, created online campaigns, wrote news stories, and assisted with PR media events and promotions including GITEX 2011.
Marketing Communications Intern at Dubai Healthcare City
May 31, 2010 - July 28, 2025Worked on social media, retail and event campaigns with PR and marketing teams. Supported strategic planning projects aimed at market growth and expansion through education.
Digital Marketing Manager at The Name Agency
September 1, 2023 - PresentManaged social media channels and online advertising for several clients including Zahra’s Kitchen, Cycle Souq, Cycle Culture, Miyabi Sushi, DGrade, and Infinite Ski. Managed the company's internal digital presence including multiple internal companies. Worked on marketing strategy, website and SEO, social media marketing, and events.
Account & Business Development Manager at Waassta
July 31, 2023 - July 28, 2025Managed social media channels and worked on online campaigns for clients such as Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge, and Aston Martin.
Freelance Digital Strategist at Self-employed
December 31, 2019 - July 28, 2025Responsible for overall digital communications including devising and executing online ad campaigns, managing websites and social media channels for several clients such as Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich, Harvester Coffee, Base 3, and QNTM.
Digital Marketing Specialist at Sense Studio
June 30, 2021 - July 28, 2025Managed digital marketing activities remotely including social media marketing, Google Ads & Analytics, SEO & SEM, online advertising, website development & design, content creation, and copywriting for various clients.
Exhibitions Administrator at DMG Events
December 31, 2014 - July 28, 2025Responsible for The Hotel Show Dubai, The Leisure Show, and The Hotel Show KSA. Duties included processing client contracts into Salesforce, managing exhibitor manuals, resolving exhibitor queries, assigning and plotting stand locations, preparing sales and revenue reports, and coordinating onsite event activities to ensure smooth operations.
Marketing Communications Executive at Hill & Knowlton Strategies
May 31, 2013 - July 28, 2025Managed social media channels and worked on online campaigns for clients including Intel UAE. Responsibilities included page maintenance, insights and analytics reporting, and running online campaigns like The Chase Competition and Intel Ultrabook Promotion.
Marketing Executive (Undergraduate program) at Intel Corporation
December 31, 2011 - July 28, 2025Started up Intel’s online presence in the UAE and Saudi Arabia via Facebook and Twitter, achieving 12,000 followers within 8 months. Managed multiple online campaigns, campaign event organization, PR media events, and conducted market research for strategic planning projects.
Digital Marketing Manager at The Name Agency
September 1, 2023 - PresentManaging social media channels and online advertising for several clients including Zahra’s Kitchen, Cycle Souq, Cycle Culture, Miyabi Sushi, DGrade, and Infinite Ski. Responsible for the company's internal digital presence including The Name Social Hub restaurant and Vertex Trading among others. Worked on marketing strategy, website and SEO, social media marketing, and event management.
Account & Business Development Manager at Waassta
July 31, 2023 - August 2, 2025Managed social media channels and developed online campaigns for clients such as Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge, and Aston Martin.
Digital Marketing Specialist at Sense Studio
June 30, 2021 - August 2, 2025Responsible for overall digital communications, devising and executing online ad campaigns, and managing websites and social media channels for clients including Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich (Shawarmas), Harvester Coffee, Base 3, and QNTM.
Exhibitions Administrator at DMG Events
December 31, 2014 - August 2, 2025Managed exhibitor contracts through Salesforce, resolved exhibitor queries, assigned and plotted stand locations on event floor plans. Prepared sales and revenue reports. Conducted onsite duties including managing rebooking contracts, deliveries, office setup, and coordinating between accounts and operations for smooth event execution. Responsible for events like The Hotel Show Dubai, The Leisure Show, and The Hotel Show KSA.
Marketing Communications Executive at Hill & Knowlton Strategies
May 31, 2013 - August 2, 2025Managed social media channels and online campaigns for clients including Intel UAE Facebook, Twitter, YouTube, and Google pages. Created campaigns for GITEX 2011 and Intel Ultrabook Promotion. Wrote news stories, organized PR media events, and assisted with Dubai Shopping Festival promotions. Managed strategic planning projects aimed at market growth and expansion through education.
Marketing Executive (Undergraduate Program) at Intel Corporation
December 31, 2011 - August 2, 2025Started Intel's online regional presence in UAE and Saudi Arabia via social media. Managed online campaigns and achieved significant follower growth and ROI. Handled online marketing campaigns including The Chase Competition, Intel Visual Wonders of the World, GITEX 2011, and Intel Ultrabook Promo. Conducted secondary research and represented Intel at IT exhibitions.
Digital Marketing Manager at The Name Agency
September 1, 2023 - PresentManaged social media channels and online advertising for several clients including Zahra’s Kitchen, Cycle Souq, Cycle Culture, Miyabi Sushi, DGrade, and Infinite Ski. Also managed internal companies digital presence such as The Name Social Hub (restaurant), Vertex Trading, and others. Worked on marketing strategy, website and SEO, social media marketing, and events.
Account & Business Development Manager at Waassta
July 31, 2023 - August 2, 2025Managed social media channels and worked on online campaigns for clients such as Yahsat, Blackberry, UAE Jiu Jitsu, Porsche Middle East Race Challenge, and Aston Martin.
Digital Marketing Specialist at Sense Studio
June 30, 2021 - August 2, 2025Responsible for overall digital communications, devised and executed online ad campaigns, and managed websites & social media channels for several clients including Matter Nutrition, One Life Cafe, Deliveroo, Uncle Bao, Swich (Shawarmas), Harvester Coffee, Base 3 & QNTM.
Freelance Digital Strategist at Self-employed
December 31, 2019 - August 2, 2025Worked with clients such as Video Visible (Australia-based), Idea Junction Agency, Al Manar Tolerance Convention, and Inkmash.com. Created digital strategies and campaigns.
Exhibitions Administrator at DMG Events
December 31, 2014 - August 2, 2025Responsible for The Hotel Show Dubai, The Leisure Show, and The Hotel Show KSA. Processed client contracts into Salesforce, managed exhibitor manuals, responded to queries, assigned stand locations, prepared sales and revenue reports. Handled onsite duties such as rebooking contracts, stand requirements, deliveries, office setup, and coordination between accounts and operations.
Marketing Communications Executive at Hill & Knowlton Strategies
May 31, 2013 - August 2, 2025Managed social media channels and online advertising campaigns for clients. Involved in PR and marketing on social media, retail, and event campaigns, including strategic planning for market growth and expansion through education.
Marketing Executive (Undergraduate program) at Intel Corporation
December 31, 2011 - August 2, 2025Managed Intel UAE social media pages and accounts including Facebook, Twitter, YouTube, Flickr, and Google. Responsible for daily posts, page maintenance, insights and analytics. Ran online campaigns such as The Chase Competition, Intel Visual Wonders of the World, GITEX 2011, and Intel Ultrabook Promotion. Devised online campaigns for GITEX 2011 including Facebook & Google advertising and sweepstakes. Wrote news stories for internal web portal, organized PR events, assisted with Dubai Shopping Festival promotions, and ensured POS materials availability.
Marketing Communications Intern at Dubai Healthcare City
May 31, 2010 - August 2, 2025Worked with PR and marketing on social media, retail and event campaigns, and strategic planning aimed at market growth and expansion through education.
Marketing Executive at Hill & Knowlton Strategies
January 1, 2013 - May 1, 2013Business development & sales; online community management; Google Ads & Analytics; SEO; monthly reporting; team management & logistics.
Exhibitions Administrator at Sense Studio
February 1, 2020 - June 1, 2021Responsible for overall digital communications, online ad campaigns, websites and social media channels for multiple clients; processed client contracts and exhibitor materials; plotted stand locations on the event floor plan.
Marketing & Social Media Manager at Waassta
November 1, 2022 - July 1, 2023Managed social media channels and online advertising for several clients; led online campaigns and built ROI; oversaw daily posts, analytics and performance insights.
Exhibitions Administrator
February 1, 2020 - June 1, 2021On-site coordination for exhibitions including exhibitor management, contracts, build-up, and event flow; liaised with sales, logistics and operations to ensure smooth event execution.
Marketing & Communications Executive at Hill & Knowlton Strategies
January 1, 2013 - May 1, 2013Full-time UAE role focusing on business development & sales; online community management; Google Ads & Analytics; SEO & SEM; monthly reporting; team management & logistics; account & business development.
Digital Marketing Manager at Waassta
November 1, 2022 - July 1, 2023Full-time (remote) – managed digital marketing campaigns, lead generation and branding; oversaw online channels and event activation campaigns.
Education
BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BBA at The American University in Dubai (AUD)
January 1, 2005 - December 31, 2010Diploma at EMDI Institute of Media & Communication
January 1, 2012 - December 31, 2013BA - Marketing & Communications at The American University in Dubai (AUD)
January 1, 2005 - January 1, 2010Diploma in Event Management & Innovative Marketing at EMDI Institute of Media & Communication
January 1, 2012 - January 1, 2013BA - Marketing & Communications at The American University in Dubai (AUD)
January 1, 2005 - January 1, 2010Diploma in Event Management & Innovative Marketing at EMDI Institute of Media & Communications
January 1, 2012 - January 1, 2013Qualifications
Global Google Online Marketing Challenge Certification
January 1, 2011 - December 31, 2011Saatchi & Saatchi IMC Campaign Competition – 2nd place
January 1, 2010 - December 31, 2010Member of the AUD International Aid Society
January 1, 2005 - December 31, 2010Global Google Online Marketing Challenge - Certification
January 11, 2030 - July 5, 2025Saatchi & Saatchi IMC Campaign Competition - 2nd place
January 11, 2030 - July 5, 2025Global Google Online Marketing Challenge Certification
January 1, 2011 - December 31, 2011Global Google Online Marketing Challenge Certification
January 11, 2030 - July 28, 2025Global Google Online Marketing Challenge Certification
January 11, 2030 - July 28, 20252nd Place in IMC Campaign Development for Head & Shoulders at Saatchi & Saatchi Case Competition
January 11, 2030 - July 28, 2025Global Google Online Marketing Challenge Certification
January 11, 2030 - August 2, 2025Saatchi & Saatchi IMC Campaign 2nd Place
January 11, 2030 - August 2, 2025Global Google Online Marketing Challenge Certification
January 11, 2030 - August 2, 2025IMC Campaign Development Certification - Saatchi & Saatchi's Case Competition (2nd place)
January 11, 2030 - August 2, 2025BA - Marketing & Communications
January 1, 2005 - January 1, 2010Diploma in Event Management & Innovative Marketing
January 1, 2012 - January 1, 2013Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Education, Professional Services, Consumer Goods, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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