Hi, I'm Avicia Fernandes, a passionate designer focused on crafting engaging brand experiences through user-centric design and visual storytelling. I'm currently pursuing my MSc in User Experience Design at Birmingham City University, combining my expertise in UI/UX design, motion graphics, illustration, and branding. I aim to apply my diverse skills in the gaming industry as a researcher, exploring player behavior, game aesthetics, and interactive design. I love creating vibrant campaigns, eye-catching graphics, and engaging user experiences that truly connect with people.

Avicia Fernandes

Hi, I'm Avicia Fernandes, a passionate designer focused on crafting engaging brand experiences through user-centric design and visual storytelling. I'm currently pursuing my MSc in User Experience Design at Birmingham City University, combining my expertise in UI/UX design, motion graphics, illustration, and branding. I aim to apply my diverse skills in the gaming industry as a researcher, exploring player behavior, game aesthetics, and interactive design. I love creating vibrant campaigns, eye-catching graphics, and engaging user experiences that truly connect with people.

Available to hire

Hi, I’m Avicia Fernandes, a passionate designer focused on crafting engaging brand experiences through user-centric design and visual storytelling. I’m currently pursuing my MSc in User Experience Design at Birmingham City University, combining my expertise in UI/UX design, motion graphics, illustration, and branding.

I aim to apply my diverse skills in the gaming industry as a researcher, exploring player behavior, game aesthetics, and interactive design. I love creating vibrant campaigns, eye-catching graphics, and engaging user experiences that truly connect with people.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced

Work Experience

Associate Graphic Designer at Birmingham City University, Birmingham UK
October 1, 2023 - August 31, 2024
Handled social media creatives and brand campaigns for brands including Bombay Shaving Company, William Lawsons Whiskey, Bombay Sapphire, Amazon Prime India, Bacardi Breezer, Canva India, Tide India, Flipkart India. Edited short form promo videos for OML signed Indian artists. Additionally contributed to pitch presentations for brands such as L'Oréal, Moov, Netflix India, and YouTube Kids India.
Graphic Designer at Yellow Advertising, Mumbai India
January 1, 2022 - May 31, 2023
Designed social media campaigns for major brands such as Bombay Sapphire, Amazon Prime India, Bacardi Breezer, Canva India, Tide India, and Bombay Shaving Company. Redesigned Baskin Robbins' brand identity including 31 exclusive flavor icons for packaging distributed across Mumbai stores. Also created illustrations for brands including Sephora India, Ice Cream Works, 6AM Glow, The Face Shop, and Crossword.
Illustrator & Graphic Designer at Cuddles For Cubs, Mumbai India
April 1, 2021 - December 31, 2021
Created wall illustrations for Ice Cream Works Parlours featured across Mumbai outlets and master illustrations for Sephora India’s store launch. Sole designer initially, later mentored a growing team as the brand expanded. Developed brand communication across all online platforms including static posts, ads, sneak peek videos, and bite-sized motion graphics. Designed motifs for repeat-patterned prints in the sleepwear line.

Education

Bachelor of Vocation at St Pauls Institute of Communication Education, Bandra India
January 1, 2018 - December 31, 2021
Higher School Certificate at St Xavier’s College, Churchgate India
January 1, 2018 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Consumer Goods, Retail, Education