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Hi, I'm Aprajita Mukherjee, a marketing and CRM specialist based in London, United Kingdom. I bring 4+ years of experience delivering lifecycle email campaigns, automation strategies and performance optimization across digital and B2C environments. I excel at planning, segmentation, automation workflows, and reporting with HubSpot, GA4 and Klaviyo. I focus on driving engagement, conversions and customer lifetime value through structured testing and data-led optimization, collaborating with cross-functional teams to translate campaign performance into actionable recommendations for stakeholders.…Hi, I'm Aprajita Mukherjee, a marketing and CRM specialist based in London, United Kingdom. I bring 4+ years of experience delivering lifecycle email campaigns, automation strategies and performance optimization across digital and B2C environments. I excel at planning, segmentation, automation workflows, and reporting with HubSpot, GA4 and Klaviyo. I focus on driving engagement, conversions and customer lifetime value through structured testing and data-led optimization, collaborating with cross-functional teams to translate campaign performance into actionable recommendations for stakeholders.

Aprajita Mukherjee

Marketer, Marketing Strategist, Growth Marketer, +6

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Hi, I'm Aprajita Mukherjee, a marketing and CRM specialist based in London, United Kingdom. I bring 4+ years of experience delivering lifecycle email campaigns, automation strategies and performance optimization across digital and B2C environments. I excel at planning, segmentation, automation workflows, and reporting with HubSpot, GA4 and Klaviyo. I focus on driving engagement, conversions and customer lifetime value through structured testing and data-led optimization, collaborating with cross-functional teams to translate campaign performance into actionable recommendations for stakeholders.…Hi, I'm Aprajita Mukherjee, a marketing and CRM specialist based in London, United Kingdom. I bring 4+ years of experience delivering lifecycle email campaigns, automation strategies and performance optimization across digital and B2C environments. I excel at planning, segmentation, automation workflows, and reporting with HubSpot, GA4 and Klaviyo. I focus on driving engagement, conversions and customer lifetime value through structured testing and data-led optimization, collaborating with cross-functional teams to translate campaign performance into actionable recommendations for stakeholders.

Available to hire

Hi, I’m Aprajita Mukherjee, a marketing and CRM specialist based in London, United Kingdom. I bring 4+ years of experience delivering lifecycle email campaigns, automation strategies and performance optimization across digital and B2C environments. I excel at planning, segmentation, automation workflows, and reporting with HubSpot, GA4 and Klaviyo.

I focus on driving engagement, conversions and customer lifetime value through structured testing and data-led optimization, collaborating with cross-functional teams to translate campaign performance into actionable recommendations for stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Specialist – CRM & Email Marketing at Cyber Energia

April 1, 2025 - Present

Lead CRM and email campaign execution, automation and reporting to improve engagement and lifecycle performance across digital and B2C environments.

Marketing Specialist (CRM & Lifecycle Management) at CYBER ENERGIA

April 1, 2025 - Present

Administered and optimized HubSpot CRM supporting 200–400 active contacts per month, maintaining 99%+ data accuracy across lifecycle stages. Built and maintained scalable HubSpot workflows for onboarding, lead nurturing, re-engagement and internal automation, reducing manual CRM work by 30%. Supported CRM configuration with custom properties, lifecycle stages and segmentation logic to align marketing and sales processes. Managed data imports, cleansing and validation to improve contact quality and reporting reliability. Created dashboards and reports tracking engagement, lifecycle progression and conversion performance. Documented CRM processes and supported internal users with HubSpot best practices and troubleshooting.

Marketing & CRM Specialist at Cyber Energy

April 1, 2025 - Present

Scope: CRM operations, automation workflow, and campaign execution. Key impact: supported CRM configuration and workflow automation for lead nurturing and customer engagement. Built and maintained automated journeys to improve conversion and lifecycle communication. Improved data quality through audits, deduplication, and structured data management practices. Created reports and dashboards to track campaign performance and customer engagement trends. Worked cross-functionally with marketing and operations teams to align CRM processes with business objectives. Communicated CRM updates and workflow changes to stakeholders in a clear, user-friendly way.

Marketing & CRM Specialist at Cyber Energia

April 1, 2025 - Present

Current role focusing on CRM configuration and workflow automation to support lead nurturing and customer engagement. Built and maintained automated journeys to improve conversion and lifecycle communications. Improved data quality through regular audits, de-duplication, and structured data management. Created reports and dashboards to track campaign performance and customer engagement trends. Worked cross-functionally with marketing and operations to align CRM processes with business objectives. Communicated CRM updates and workflow changes to stakeholders in a clear, user-friendly way.

Marketing Specialist at Cyber Energia

April 1, 2025 - June 15, 2024

Built and managed automated email workflows and CRM-integrated lead scoring in HubSpot. Created GPT-based content for personalized drip campaigns and outreach sequences. Led integration of multi-channel outreach stack across LinkedIn, Email, and CRM touchpoints. Improved domain reputation and deliverability via warm-up and compliance protocols. Collaborated with SDRs and BD team to identify high-converting trigger events and optimize sequence logic.

Marketing Specialist at Cyber Energia

April 1, 2025 - June 22, 2024

Qualify both inbound and outbound leads, schedule discovery calls, and support handover to BD. Run outbound email and CRM campaigns to SMEs, using engagement metrics to prioritize follow-up. Draft outreach content, update lead stages in HubSpot, and manage appointment tracking. Regularly collaborate with SDRs to align messaging and improve conversion quality.

Growth & Retention Associate (CRM Automation) at BEATO

June 1, 2022 - July 1, 2023

CRM execution and automation for a high-scale consumer platform undergoing onboarding and process optimization. Supported CRM data structure and lifecycle automation for 30,000–60,000 active users per month. Built automated journeys and segmentation logic to support onboarding, activation and retention workflows. Assisted with CRM data hygiene, lifecycle tagging and QA during platform changes and scale-up. Partnered with Product and Growth teams to ensure CRM workflows aligned with in-app behavior and funnel logic. Delivered structured testing across campaigns, improving engagement metrics by 15–20%.

Growth & Brand Marketing Associate at BEATO

June 1, 2022 - July 1, 2023

Supported CRM-driven campaigns reaching 30,000 – 60,000 users monthly. Assisted automation setup for engagement and retention workflows. Analyzed campaign performance and customer behavior to optimize targeting and messaging. Collaborated with cross-functional teams to ensure accurate campaign execution.

Growth & Retention Associate at BeatO

June 1, 2022 - July 31, 2023

Executed data-driven customer segmentation and triggered email campaigns to improve engagement and lifetime value (LTV). Designed automated upsell and onboarding flows aligned to funnel progression and user behavior. Conducted risk and opportunity analysis to improve personalization models and renewal outreach. Used SQL, Tableau, and internal CRMs to assess outreach performance and conversion metrics.

Growth & Retention Associate at BeatO

June 1, 2022 - July 31, 2023

Managed lifecycle campaigns through CRM, targeting upsell/cross-sell based on usage patterns. Qualified lead opportunities for MarTech services and booked meetings with stakeholders. Maintained clean CRM records and led coordination across marketing and customer success teams. Ensured timely follow-up with leads, improving conversion from interest to contract by 18%.

Market Research Analyst at Renub Research

March 1, 2020 - May 31, 2022

Managed B2B lead pipelines and designed outbound campaigns for research partnerships. Implemented LinkedIn automation workflows using tools like Phantombuster and Waalaxy. Provided actionable insights to optimize nurture strategy and drive consultative upsells.

Market Research Analyst at Renub Research

March 1, 2020 - May 31, 2022

Conducted outreach to potential B2B clients; pitched research services and coordinated first calls. Created content briefs for outbound campaigns and kept CRM data organized and actionable. Supported the commercial team in managing inbound inquiries and booking follow-up meetings.