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Hi, I'm Aishwarya Selvan, a marketing leader with over 8 years of experience driving growth, scaling brand presence, and leading teams across global SaaS, tech, and hospitality sectors. I specialize in crafting go-to-market strategies and executing performance-driven campaigns that deliver measurable business impact. I love building and mentoring high-performing teams, developing innovative marketing initiatives, and leveraging data to optimize results. Whether working with startups or established companies, I bring a collaborative approach and a keen focus on strategic growth and brand building.…Hi, I'm Aishwarya Selvan, a marketing leader with over 8 years of experience driving growth, scaling brand presence, and leading teams across global SaaS, tech, and hospitality sectors. I specialize in crafting go-to-market strategies and executing performance-driven campaigns that deliver measurable business impact. I love building and mentoring high-performing teams, developing innovative marketing initiatives, and leveraging data to optimize results. Whether working with startups or established companies, I bring a collaborative approach and a keen focus on strategic growth and brand building.

Aishwarya Selvan

Marketer, Growth Marketer, Marketing Strategist, +3

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Hi, I'm Aishwarya Selvan, a marketing leader with over 8 years of experience driving growth, scaling brand presence, and leading teams across global SaaS, tech, and hospitality sectors. I specialize in crafting go-to-market strategies and executing performance-driven campaigns that deliver measurable business impact. I love building and mentoring high-performing teams, developing innovative marketing initiatives, and leveraging data to optimize results. Whether working with startups or established companies, I bring a collaborative approach and a keen focus on strategic growth and brand building.…Hi, I'm Aishwarya Selvan, a marketing leader with over 8 years of experience driving growth, scaling brand presence, and leading teams across global SaaS, tech, and hospitality sectors. I specialize in crafting go-to-market strategies and executing performance-driven campaigns that deliver measurable business impact. I love building and mentoring high-performing teams, developing innovative marketing initiatives, and leveraging data to optimize results. Whether working with startups or established companies, I bring a collaborative approach and a keen focus on strategic growth and brand building.

Available to hire

Hi, I’m Aishwarya Selvan, a marketing leader with over 8 years of experience driving growth, scaling brand presence, and leading teams across global SaaS, tech, and hospitality sectors. I specialize in crafting go-to-market strategies and executing performance-driven campaigns that deliver measurable business impact.

I love building and mentoring high-performing teams, developing innovative marketing initiatives, and leveraging data to optimize results. Whether working with startups or established companies, I bring a collaborative approach and a keen focus on strategic growth and brand building.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Korean

Advanced

Spanish; Castilian

Intermediate

German

Beginner

Work Experience

Marketing Director at Blue Gems Group

May 1, 2025 - December 31, 2025

Led brand and website revamp to reflect market positioning and build trust with high-value property owners. Developed and executed outbound lead generation campaigns, including cold email and content strategy, to fill inventory and grow the sales pipeline. Created marketing assets and messaging that support conversion across the funnel, from awareness to onboarding.

Head of Marketing at MyCONECT Co., Ltd.

August 1, 2022 - December 31, 2024

Built and scaled the marketing department from the ground up, crafting go-to-market strategies and supporting efforts to identify product–market fit in key regions. Conducted in-depth market research and developed buyer personas to inform product positioning and messaging tailored to client needs in Asian markets, with expansion into Europe and North America. Designed and executed high-performing sales funnels, generated substantial new business opportunities. Led global marketing initiatives including lead generation, digital advertising, PR, website development, and event marketing. Recruited, mentored, and managed a remote team of 10 marketing professionals. Delivered consistent lead generation that resulted in five contracts with a projected lifetime value of USD $250K each over a 3-year period.

Co-Founder at Citrio Marketing

April 1, 2023 - June 15, 2025

Co-founded a digital marketing agency specializing in growth marketing and lead generation for startups in tech, SaaS, hospitality, HR tech, and real estate. Partnered with clients such as 3M and Paragon Total Health to deliver measurable growth through strategic campaigns, website development, and brand positioning. Led end-to-end delivery of branding, UX/UI design, and development using Figma, Webflow, WordPress, and Shopify while integrating AI-driven tools to enhance performance. Drove success through SEO optimization, content strategy, and data-driven campaign improvements.

Overseas Sales & Marketing Manager at Turbowin Global Co. Ltd.

June 1, 2020 - August 31, 2021

Secured 31 contracts across APAC and GCC regions, contributing to $2.5M in annual revenue for advanced air compressor and blower solutions powered by NASA-patented technology. Directed international sales efforts, negotiating high-value contracts with key industry players. Oversaw client onboarding, trained vendors, and implemented retention-focused marketing initiatives to ensure long-term collaboration. Collaborated with cross-functional teams to align marketing, sales, and operational goals driving unified business growth strategies.

Global Marketing Operations Manager at DNGT Ltd.

January 1, 2020 - June 30, 2020

Established operations in Dubai, overseeing vendor management and office registration. Managed a network of vendors across India, Sierra Leone, and key global diamond hubs ensuring seamless supply chain coordination and quality control. Collaborated with product designers to create compelling marketing content for product launches on South Korean e-commerce platforms.

Community Executive at Holiday IQ

May 1, 2015 - December 31, 2015

Orchestrated strategic partnerships with luxury hotel chains such as JW Marriott, Taj Hotels, Hilton Hotels, and The Leela, expanding digital reach from 0.6M to 14M. Boosted brand engagement by co-authoring 9 community marketing events.

Editorial Intern at Groupon Inc.

December 1, 2014 - December 31, 2014

Created and optimized marketing content for the global e-commerce deals platform.

Marketing Director at Blue Gems Group

May 1, 2025 - May 31, 2025

Head of Marketing at MyCONECT Co., Ltd.

August 1, 2022 - December 31, 2024

Built and scaled the marketing department from the ground up, crafting go-to-market (GTM) strategies and supporting product-market fit identification in key regions. Conducted market research and developed buyer personas tailored to client needs in Asian markets with expansion into Europe and North America. Designed and executed high-performing sales funnels and led global marketing initiatives including lead generation, digital advertising, PR, website development, and event marketing. Recruited and managed a remote team of 10 marketing professionals. Delivered consistent lead generation resulting in contracts with projected lifetime value of USD $250K each over 3 years.

Co-Founder at Citrio Marketing

April 1, 2023 - June 8, 2024

Co-founded a digital marketing agency specializing in growth marketing and lead generation for tech startups. Partnered with clients like 3M and Paragon Total Health, delivering measurable growth through strategic campaigns, website development, and brand positioning. Led branding, UX/UI design, and development using Figma, Webflow, WordPress, and Shopify while integrating AI-driven tools. Drove success through SEO optimization, content strategy, and data-driven campaign improvements.

Overseas Sales & Marketing Manager at Turbowin Global Co. Ltd.

June 1, 2020 - August 31, 2021

Secured 31 contracts across APAC and GCC regions contributing $2.5M in annual revenue for advanced air compressor and blower solutions powered by NASA-patented technology. Directed international sales efforts, negotiating high-value contracts with key industry players. Oversaw client onboarding, trained vendors, and implemented retention-focused marketing initiatives. Collaborated with cross-functional teams to align marketing, sales, and operational goals driving unified business growth.

Global Marketing Operations Manager at DNGT Ltd.

January 1, 2020 - June 30, 2020

Established operations in Dubai, managing vendors and office registration. Oversaw a network of vendors across India, Sierra Leone, and global diamond hubs ensuring seamless supply chain and quality control. Collaborated with product designers to create compelling marketing content for product launches on South Korean e-commerce platforms.

Community Executive at Holiday IQ

May 1, 2015 - December 31, 2015

Orchestrated strategic partnerships with luxury hotel chains to expand digital reach from 0.6M to 14M. Boosted brand engagement by co-authoring community marketing events.

Editorial Intern at Groupon Inc.

December 1, 2014 - December 31, 2014

Created and optimized marketing content for the global e-commerce platform.