I'm Maria Lapay, founder and Creative Director of PLASTIC, a viral 3D animation brand I built online since 2020. I design, animate, and direct cinematic 3D content for global brands, with a focus on brand identity and storytelling. My approach blends creative leadership, motion design, and AI-assisted production to accelerate workflows while delivering visually compelling campaigns across social media, campaigns, and interactive storytelling.…

Maria Lapay

I'm Maria Lapay, founder and Creative Director of PLASTIC, a viral 3D animation brand I built online since 2020. I design, animate, and direct cinematic 3D content for global brands, with a focus on brand identity and storytelling. My approach blends creative leadership, motion design, and AI-assisted production to accelerate workflows while delivering visually compelling campaigns across social media, campaigns, and interactive storytelling.…

Available to hire

I’m Maria Lapay, founder and Creative Director of PLASTIC, a viral 3D animation brand I built online since 2020. I design, animate, and direct cinematic 3D content for global brands, with a focus on brand identity and storytelling.

My approach blends creative leadership, motion design, and AI-assisted production to accelerate workflows while delivering visually compelling campaigns across social media, campaigns, and interactive storytelling.

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Skills

Experience Level

Language

Russian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Portuguese
Beginner

Work Experience

Founder & Creative Director at PLASTIC Animation Brand
June 1, 2020 - June 6, 2024
Created a viral animation brand with a distinct visual identity and female-driven stories. Produced 3D animated shorts from idea to execution, including storyboarding, modeling, animation, and sound. Designed and animated expressive characters inspired by fashion, satire, and pop culture. Achieved high engagement and viral success across TikTok & Instagram.
Storyboard Artist & Scriptwriter at PLASTIC Game Series (Interactive Story Mobile App)
September 1, 2024 - June 6, 2024
Developed branching narratives, character arcs, and visual flow. Created storyboards and visual layout for episodic storytelling in mobile format. Directed team of collaborators and managed production pipeline.
YouTube Scriptwriter & Director at Children’s Edutainment Channel
January 1, 2019 - December 31, 2020
Wrote and directed engaging and age-appropriate educational videos. Oversaw filming and post-production of real-life content. Managed on-set direction, actors, and timing.
Short-Form Content Creator & Collaborator at Multiple Clients
January 1, 2016 - June 6, 2024
Produced real-life content and scripts for businesses including real estate agencies and beauty salons. Wrote, directed, and edited shorts optimized for social platforms. Organized shoots, handled logistics, and ensured narrative clarity.
Freelance Visual Artist at Machinima & Comic Creator
January 1, 2012 - June 6, 2024
Produced fan and original machinima series using in-game engines. Created comic books, visual short stories, and mini-series. Lifelong passion for anime, manga, and expressive visual storytelling.
Founder & Creative Director at PLASTIC Animation Brand
June 1, 2020 - June 10, 2024
Created a viral animation brand with a distinct visual identity and female-driven stories. Produced 3D animated shorts from idea to execution including storyboarding, modeling, animation, and sound. Designed and animated expressive characters inspired by fashion, satire, and pop culture. Achieved high engagement and viral success across TikTok and Instagram.
Storyboard Artist & Scriptwriter at PLASTIC Game Series (Interactive Story Mobile App)
September 1, 2024 - June 10, 2024
Developed branching narratives, character arcs, and visual flow. Created storyboards and visual layouts for episodic storytelling in mobile format. Directed a team of collaborators and managed the production pipeline.
YouTube Scriptwriter & Director at Children’s Edutainment Channel
January 1, 2019 - December 31, 2020
Wrote and directed engaging and age-appropriate educational videos. Oversaw filming and post-production of real-life content. Managed on-set direction, actors, and timing.
Short-Form Content Creator & Collaborator at Multiple Clients
January 1, 2016 - June 10, 2024
Produced real-life content and scripts for businesses including real estate agencies and beauty salons. Wrote, directed, and edited short videos optimized for social platforms. Organized shoots, handled logistics, and ensured narrative clarity.
Freelance Visual Artist at Machinima & Comic Creator
January 1, 2012 - June 10, 2024
Produced fan and original machinima series using in-game engines. Created comic books, visual short stories, and mini-series with a lifelong passion for anime, manga, and expressive visual storytelling.
Founder & Creative Director at PLASTIC Animation Brand
June 1, 2020 - June 25, 2024
Founded and developed a viral animation brand with a distinct visual identity focused on female-driven stories. Produced 3D animated shorts covering all stages including storyboarding, modeling, animation, and sound design. Designed expressive characters inspired by fashion, satire, and pop culture, achieving viral success on TikTok and Instagram.
Storyboard Artist & Scriptwriter at PLASTIC Game Series (Interactive Story Mobile App)
September 1, 2024 - June 25, 2024
Developed branching narratives and character arcs for episodic mobile storytelling. Created detailed storyboards and visual layouts to enhance user engagement. Led a team of collaborators and managed the production pipeline for the game series.
YouTube Scriptwriter & Director at Children’s Edutainment Channel
January 1, 2019 - December 31, 2020
Wrote and directed engaging, age-appropriate educational videos. Managed filming and post-production processes including on-set direction, actors coordination, and timing control to ensure content quality.
Short-Form Content Creator & Collaborator at Multiple Clients
January 1, 2016 - June 25, 2024
Produced real-life content and scripted short-form videos optimized for social media platforms including TikTok and Instagram. Responsibilities included writing, directing, editing, organizing shoots, managing logistics, and ensuring narrative clarity for clients like real estate agencies and beauty salons.
Freelance Visual Artist at Machinima & Comic Creator
January 1, 2012 - June 25, 2024
Produced fan and original machinima series using in-game engines. Created comic books, visual short stories, and mini-series, demonstrating a lifelong passion for anime, manga, and expressive visual storytelling.
Founder & Creative Director at PLASTIC Animation Brand
June 1, 2020 - June 5, 2024
Created a viral animation brand with a distinct visual identity and female-driven stories. Produced 3D animated shorts from idea to execution, including storyboarding, modeling, animation, and sound. Designed and animated expressive characters inspired by fashion, satire, and pop culture. Achieved high engagement and viral success across TikTok & Instagram.
Storyboard Artist & Scriptwriter at PLASTIC Game Series (Interactive Story Mobile App)
September 1, 2024 - June 5, 2024
Developed branching narratives, character arcs, and visual flow. Created storyboards and visual layout for episodic storytelling in mobile format. Directed team of collaborators and managed production pipeline.
YouTube Scriptwriter & Director at Children’s Edutainment Channel
January 1, 2019 - December 31, 2020
Wrote and directed engaging and age-appropriate educational videos. Oversaw filming and post-production of real-life content. Managed on-set direction, actors, and timing.
Short-Form Content Creator & Collaborator at Multiple Clients
January 1, 2016 - June 5, 2024
Produced real-life content and scripts for businesses including real estate agencies and beauty salons. Wrote, directed, and edited shorts optimized for social platforms. Organized shoots, handled logistics, and ensured narrative clarity.
Freelance Visual Artist at Machinima & Comic Creator
January 1, 2012 - June 5, 2024
Produced fan and original machinima series using in-game engines. Created comic books, visual short stories, and mini-series since teenage years. Lifelong passion for anime, manga, and expressive visual storytelling.
Founder & Creative Director at PLASTIC (3D Animation Brand)
January 1, 2020 - Present
Created and managed a viral visual brand with over 200K Instagram followers and 2.4M TikTok followers. Produced short-form videos, social media content, and visual campaigns for fashion and beauty brands such as ASOS, NYX, and Burberry. Developed storyboards, concepts, and visual narratives that ensure strong audience engagement. Led creative direction, including color palettes, typography, animation style, and brand consistency. Integrated AI tools to streamline animation production and enhance visual quality.
Narrative Designer & Visual Content Lead at PLASTIC Game Startup
January 1, 2024 - Present
Designed UI mockups, animated assets, and interactive story scripts for mobile games. Built visual storytelling systems to engage users and guide narrative flow.
Scriptwriter at Educational YouTube Channel
January 1, 2020 - September 2, 2025
Delivered over 50 episodic scripts for children’s content, creating age-appropriate storylines and pacing. Coordinated with production team to ensure smooth execution of videos.
Visual Performer at Freelance
January 1, 2016 - Present
Worked as model, dancer, and actress for ad campaigns and editorials. Translated live performances into stylized 3D animations using motion capture and creative editing.
Founder & Creative Director at PLASTIC (3D Animation Brand)
January 1, 2020 - Present
Founded and lead a viral 3D animation brand. Directed full-cycle production including storyboard, animation, camera work, and editing for multiple brands; produced cinematic content for clients such as Burberry, ASOS, Pull & Bear, River Island, NYX, and Queen Cosmetics.
Visual Content Creator at Freelance Projects Europe
January 1, 2016 - Present
Produced viral video content for YouTube children’s channels (script writing, directing, editing); developed short-form comedy Reels for small businesses (hair salons, real estate); created 3D music video content for an Israeli singer; edited music clips and vlogs; collaborated with small teams on creative video production.
Narrative Designer & Visual Lead at PLASTIC Game Startup
January 1, 2024 - Present
Designed interactive storytelling systems for a mobile game; animated in-game assets; scripted branching dialogues; built cinematic cutscenes.
Founder & Creative Director at PLASTIC
January 1, 2020 - Present
Founder & Creative Director of PLASTIC, a viral 3D animation brand. Led end-to-end production, remote team coordination, and client campaigns, delivering cinematic, story-driven content from concept to delivery.
Visual Content Creator at Freelance Projects Europe
January 1, 2016 - Present
Produced viral 3D content for multiple clients, including short-form videos, social media campaigns, and reels. Wrote scripts, directed shoots, edited videos, and collaborated with small teams on creative experiments.
Narrative Designer & Visual Lead at PLASTIC Game Startup
January 1, 2024 - Present
Designed interactive storytelling systems for a mobile game; animated in-game assets, scripted branching dialogues, and built cinematic cutscenes.
Founder & Creative Director at PLASTIC
January 1, 2020 - Present
Founded PLASTIC, a 3D animation brand recognized for cinematic content; built a following of 2.4M on TikTok and 200K on Instagram. Designed, animated and directed high-quality 3D content for global brands including ASOS, NYX, and Burberry. Developed brand identity systems (color palettes, typography, narrative storytelling) and produced cinematic short-form content, Reels & TikTok campaigns. Integrated Blender & AI tools into production pipelines to accelerate workflows and boost originality.
Scriptwriter & Production Lead at Educational YouTube Channel
January 1, 2020 - September 28, 2025
Wrote 50+ episodic scripts for children’s educational content; created detailed storyboards and scene breakdowns to guide filming and editing; directed shoots on-site; edited videos collaboratively to maintain pacing, clarity & engagement. Developed machinima series (game-based storytelling) for clients, including the YouTube channel.
Content Creator at Freelance / Small Businesses & Creative Agencies
January 1, 2018 - September 28, 2025
Produced branded content for real estate agencies and beauty salons (scripts, filming, acting). Delivered end-to-end production: concept development, shooting, editing & on-screen performance; acted as a one-person creative team providing cost-effective content solutions.
Real Estate Assistant & CAD Designer at Real Estate Agency
January 1, 2016 - September 28, 2025
Designed and drafted floor plans in AutoCAD, conducted on-site measurements & documentation. Managed real estate processes including rental, sales, and property listings; assisted in content creation for property marketing (visuals, descriptions, presentations).

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Education, Retail, Consumer Goods, Software & Internet, Professional Services, Gaming, Real Estate & Construction

Skills

Experience Level