ML

Maria Lapay

Available to hire

I'm Maria Lapay, founder and Creative Director of PLASTIC, a viral 3D animation brand I built online since 2020.

About

I’m Maria Lapay, founder and Creative Director of PLASTIC, a viral 3D animation brand I built online since 2020. I design, animate, and direct cinematic 3D content for global brands, with a focus on brand identity and storytelling.

My approach blends creative leadership, motion design, and AI-assisted production to accelerate workflows while delivering visually compelling campaigns across social media, campaigns, and interactive storytelling.

  • 14 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Consumer Goods
  • Software & Internet
  • Professional Services
  • Gaming
  • Real Estate & Construction

Work experience· 34 roles

Storyboard Artist & Scriptwriter · PLASTIC Game Series (Interactive Story Mobile App)Sep 2024 – Jun 2024

Developed branching narratives, character arcs, and visual flow. Created storyboards and visual layout for episodic storytelling in mobile format. Directed team of collaborators and managed production pipeline.

Storyboard Artist & Scriptwriter · PLASTIC Game Series (Interactive Story Mobile App)Sep 2024 – Jun 2024

Developed branching narratives and character arcs for episodic mobile storytelling. Created detailed storyboards and visual layouts to enhance user engagement. Led a team of collaborators and managed the production pipeline for the game series.

Storyboard Artist & Scriptwriter · PLASTIC Game Series (Interactive Story Mobile App)Sep 2024 – Jun 2024

Developed branching narratives, character arcs, and visual flow. Created storyboards and visual layouts for episodic storytelling in mobile format. Directed a team of collaborators and managed the production pipeline.

Storyboard Artist & Scriptwriter · PLASTIC Game Series (Interactive Story Mobile App)Sep 2024 – Jun 2024
Narrative Designer & Visual Lead · PLASTIC Game StartupJan 2024 – Present · 2 yrs 11 mos
Narrative Designer & Visual Lead · PLASTIC Game StartupJan 2024 – Present · 2 yrs 11 mos
Narrative Designer & Visual Content Lead · PLASTIC Game StartupJan 2024 – Present · 2 yrs 11 mos
Founder & Creative Director · PLASTIC Animation BrandJun 2020 – Jun 2024 · 4 yrs 1 mo

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