Available to hire
Hi! I’m Michelle, a marketing and social media professional with three years of experience crafting digital strategies that really engage audiences and boost brand visibility. I love blending creativity with data to build meaningful communities and execute campaigns that truly make an impact.
I’m passionate about staying ahead of industry trends, creating on-brand content that resonates, and constantly optimizing strategies based on insights. Whether it’s managing social media or working with influencers, I enjoy delivering measurable results and driving growth.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Marketing Coordinator at Loud & Live
January 1, 2023 - August 31, 2024Developed and executed social media & influencer strategies for 9 major events, driving a 150.27% increase in monthly impressions and 9K follower growth year-over-year. Analyzed audience engagement metrics to improve content curation efforts, increasing campaigns based on insights by 7%. Stayed current with industry trends to create on-brand content capturing cultural conversations and leveraging high-interest topics in lifestyle, events, and entertainment, with a focus on SEO across platforms.
Marketing Intern at Groot Hospitality
August 1, 2022 - December 31, 2022Monitored and analyzed monthly digital reports using Sprout for 6 Instagram accounts, providing insights that enhanced campaign performance. Assisted with culinary, lifestyle, and event photoshoots, creating mood boards that contributed to a 5% engagement increase. Monitored key trends and created content for Instagram Reels and TikTok to cater to 2 nightlife and 6 restaurant accounts.
Education
Bachelor of Business Administration at Florida International University
January 1, 2018 - December 31, 2022Qualifications
Certificate in Marketing Research and Analytics
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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