Available to hire
I am a highly creative and multi-talented Digital Designer with over 13 years of experience working across Fashion, Beauty, Luxury, and Athleisure brands. I produce high quality pixel perfect work while continuing to grow and develop knowledge and skills in all things creative and digital, applying these ideas to new projects. I combine in-house and agency experience and am always kind, calm, and patient in collaborative environments.
My experience includes designing engaging digital content such as emails, websites, social media assets, print materials, and motion graphics. I work collaboratively with creative teams and marketing departments to deliver creative briefs effectively and support campaign launches and brand development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Digital Designer at Trinn London
June 1, 2025 - September 5, 2025Owned all design assets for the Site channel from brief to delivery. Worked collaboratively with the Web team on design elements to improve performance. Designed engaging, original, functional assets that align and enhance the brand’s design identity for wider business channels including ads, email, social media and print.
Freelance Digital Designer at Trinny London
June 1, 2025 - September 5, 2025Managed ownership of all design assets for the Site channel from brief to delivery. Collaborated with the Web team on design elements for performance improvements. Designed engaging, original, and functional assets aligned with brand identity for wider business channels including ads, email, social media, and print.
Freelance Digital Designer at Trinny London
June 1, 2025 - September 5, 2025Owned all design assets for the Site channel from brief to delivery. Collaborated with the Web team on design elements to improve performance. Designed engaging, original, and functional assets aligned to and enhancing the brand’s design identity for wider business channels including ads, email, social media, and print.
Freelance Digital Designer at Trinny London
July 1, 2024 - June 14, 2024Ownership of all design assets for the Site channel from brief to delivery. Working collaboratively with the Web team on design elements to improve performance. Designing engaging, original, functional assets that align to and enhance the brand’s design identity for wider business channels when needed including ads, email, social media and print.
Freelance Digital Designer at Trinny London
July 1, 2024 - June 2, 2024Ownership of all design assets for the Site channel from brief to delivery. Working collaboratively with the Web team on design elements to improve performance. Designing engaging, original, functional assets that align to and enhance the brand’s design identity for wider business channels including ads, email, social media, and print.
Freelance Digital Designer at Sweaty Betty
March 1, 2023 - September 5, 2025Supported the creative team on all BAU cross-platform work, collaborating with marketing channel owners to deliver creative briefs effectively. Designed weekly email newsletters with commercial and athleisure focus. Created engaging Instagram Stories, feed posts and social skins (all other platforms). Worked closely with the Motion team to create engaging animated content for various projects.
Freelance Digital Designer at Sweaty Betty
March 1, 2023 - September 5, 2025Supported the creative team on all brand assets across multiple platforms collaborating with channel owners to deliver briefs effectively. Designed weekly email newsletters with commercial and athleisure focuses. Created engaging Instagram Stories, feed posts, and social skins across multiple platforms. Worked closely with the Motion team to create engaging animated content.
Freelance Digital Designer at Sweaty Betty
March 1, 2023 - September 5, 2025Supported the creative team on all BAU across platform work and collaborated with channel owners within the marketing team to deliver creative briefs. Designed weekly email newsletters with a commercial and athleisure focus. Produced creative and engaging Instagram Stories, feed posts, and social skins for all other platforms. Worked closely with the Motion team to create engaging animated content.
Freelance Digital Designer at Sweaty Betty
February 1, 2022 - March 31, 2023Supporting the creative team on all BAU cross-platform and working collaboratively with channel owners within the marketing team to effectively deliver creative briefs. Designing weekly email newsletters with a commercial and Athleisure focus. Designing creative and engaging Instagram Stories, feed posts and social skins (all other platforms). Working very closely with the Motion team to create engaging animated content for various projects.
Freelance Digital Designer at Sweaty Betty
February 1, 2022 - March 31, 2023Supporting the creative team on all BAU cross-platform and working collaboratively with channel owners within the marketing team to effectively deliver creative briefs. Designing weekly email newsletters with a commercial and Athleisure focus. Designing creative and engaging Instagram Stories, feed posts and social skins on all platforms. Working closely with the Motion team to create engaging animated content for various projects.
Freelance Digital Designer at Mulberry
January 1, 2022 - September 5, 2025Translated SS22, Festive and Lunar New Year campaigns onto all digital platforms and successfully launched on time while working to tight deadlines. Supported the creative team on all BAU cross-platform duties including designing emails, internal communications, social media, campaigns, home and landing pages.
Freelance Digital Designer at Mulberry
January 1, 2022 - September 5, 2025Translated SS22, Festive and Lunar New Year campaigns across all digital platforms, launching on time under tight deadlines. Supported creative teams on all brand assets across multiple platforms including email, internal communications, social, campaigns, home and landing pages.
Freelance Digital Designer at Mulberry
January 1, 2022 - September 5, 2025Translated SS22, Festive and Lunar New Year campaigns onto all digital platforms, launching successfully within tight deadlines. Supported the creative team on all BAU across platform design including emails, internal communication, social, campaigns, home and landing pages.
Volunteer Digital Designer at Ishayoga Digital Content Team Europe Part Time
December 1, 2021 - PresentSupported the content team with concept and design for social media (stills and light animation) and print design support for press packs.
Volunteer Digital Designer at Isha Yoga Digital Content Team Europe Part Time
December 1, 2021 - PresentSupported content team with concept and design for social media (stills and light animation) and print designs for press packs.
Volunteer Digital Designer at Isha Yoga Digital Content Team Europe Part Time
December 1, 2021 - PresentSupported the content team with concept and design for social media (stills and light animation) and print design support for press packs.
Volunteer Digital Designer at Isha Yoga (Digital Content Team / Europe / Part-Time)
December 1, 2021 - June 14, 2024Supporting the content team with concept and design for social media (stills and light animation) and print design support for press packs.
Volunteer Digital Designer at Isha Yoga (Digital Content Team / Europe / Part-Time)
December 1, 2021 - June 2, 2024Supporting the content team with concept and design for social media (stills and light animation) and print design support for press packs.
Freelance Digital Designer at Mulberry
September 1, 2021 - January 31, 2022Translating SS22, Festive and Lunar New Year campaigns onto all digital platforms and successfully launching in time whilst working to tight deadlines. Supporting the creative team on all BAU cross-platform, designing emails, internal communication, social, campaigns, home and landing pages.
Freelance Digital Designer at Mulberry
September 1, 2021 - January 31, 2022Translating SS22, Festive and Lunar New Year campaigns onto all digital platforms and successfully launching in time whilst working to tight deadlines. Supporting the creative team on all BAU cross-platform, designing emails, internal communication, social, campaigns, home and landing pages.
Freelance Digital Designer at Missoma
July 1, 2021 - September 5, 2025Supported the creative team on all BAU cross-platform tasks and collaborated with channel owners within the marketing team to deliver creative briefs effectively. Designed weekly email newsletters with commercial and editorial focus. Created engaging Instagram Stories, grid posts, and social banners to support the social team. Developed light motion graphics, video editing, and dynamic content as needed. Designed lookbooks and press releases for print. Supported the Senior Designer to create and deliver assets for the new website launch.
Freelance Digital Designer at Missoma
July 1, 2021 - September 5, 2025Supported the creative team on all brand assets across multiple platforms collaborating with channel owners to deliver creative briefs effectively. Designed weekly email newsletters with commercial and editorial focus. Created engaging Instagram Stories, grid posts, social banners, and supported the social media team. Also developed light motion graphics, video editing, lookbooks, press releases, and supported the Senior Designer during new website launch.
Freelance Digital Designer at Missoma
July 1, 2021 - September 5, 2025Supported the creative team on all BAU cross-platform projects and worked collaboratively with channel owners within the marketing team to deliver effective creative briefs. Designed weekly email newsletters with commercial and editorial focus, creative and engaging Instagram Stories, grid posts, social banners, and print lookbooks and press releases. Developed light motion graphics, video editing, and other dynamic content. Supported the Senior Designer in creating and delivering assets for the new website launch.
Freelance Digital Designer at Missoma
May 1, 2021 - July 31, 2021Supporting the creative team on all BAU cross-platform and working collaboratively with channel owners within the marketing team to effectively deliver creative briefs. Designing weekly email newsletters with a commercial and editorial focus. Designing creative and engaging Instagram Stories, grid posts and social banners that support the social team. Developing light motion graphics, video editing and other dynamic content when required. Designing Lookbooks and press releases for print. Supporting the Senior Designer to successfully create and deliver assets for the new website launch.
Freelance Digital Designer at Missoma
May 1, 2021 - July 31, 2021Supporting the creative team on all BAU cross-platform and working collaboratively with channel owners within the marketing team to effectively deliver creative briefs. Designing weekly email newsletters with a commercial and editorial focus. Designing creative and engaging Instagram Stories, grid posts and social banners supporting the social team. Developing light motion graphics, video editing and other dynamic content when required. Designing Lookbooks and press releases for print. Supporting the Senior Designer to create and deliver assets for the new website launch.
Freelance Digital CRM Designer at The Brooklyn Brothers (MINI)
November 1, 2019 - September 5, 2025Successfully transitioned all MINI CRM designs and working processes from InDesign to Sketch with an emphasis on mobile-first design. Produced style guides and documentation for all CRM teams to use with the new Sketch files and processes. Provided basic Sketch training to all designers. Supported the CRM team on daily design workloads as needed.
Freelance Digital CRM Designer at The Brooklyn Brothers MINI
November 1, 2019 - September 5, 2025Successfully transitioned all CRM designs and workflows from InDesign to Sketch with a mobile-first focus. Created style guides and documentation for all CRM teams using new Sketch assets. Provided basic Sketch training to designers and supported daily CRM design workload.
Freelance Digital CRM Designer at The Brooklyn Brothers MINI
November 1, 2019 - September 5, 2025Transitioned all MINI CRM designs and working processes from InDesign to Sketch with mobile first emphasis. Created style guides and documentation for all CRM teams for new Sketch files and processes. Provided basic Sketch training to all designers. Supported CRM team on daily design workloads.
Freelance Digital Designer at Mulberry
November 1, 2019 - November 30, 2019Freelance Digital Designer for November 2019 (specific responsibilities not detailed).
Freelance Digital Designer at Mulberry
November 1, 2019 - November 30, 2019Freelance Digital CRM Designer at The Brooklyn Brothers (MINI)
September 1, 2019 - November 30, 2019Successfully transitioning all MINI CRM designs and working processes from InDesign to Sketch with emphasis on mobile first. Style guides and documentation for all CRM teams to use for the new Sketch files and processes. Providing basic Sketch training to all designers. Supporting the CRM team on daily design workloads where needed.
Freelance Digital CRM Designer at The Brooklyn Brothers (MINI)
September 1, 2019 - November 30, 2019Successfully transitioning all MINI CRM designs and working processes from InDesign to Sketch with emphasis on mobile first. Style guides and documentation for all CRM teams to use for the new Sketch files and processes. Providing basic Sketch training to all designers. Supporting the CRM team on daily design workloads where needed.
Freelance Digital Designer at Monsoon & Accessorize
November 1, 2018 - September 5, 2025Various digital design projects.
Freelance Digital Designer at Monsoon & Accessorize
November 1, 2018 - September 5, 2025Freelance digital design work from April to November 2018 on various creative digital projects.
Freelance Digital Designer at Monsoon & Accessorize
April 1, 2018 - November 30, 2018Freelance Digital Designer from April to November 2018 (specific responsibilities not detailed).
Freelance Digital Designer at Monsoon & Accessorize
April 1, 2018 - November 30, 2018Freelance Digital Designer at Burberry
May 1, 2017 - September 5, 2025Worked on concept, design, development, testing and execution of global email campaigns and evites, with emphasis on user interaction to create innovative email experiences cross-platform for multiple languages. Responsible for designing and launching new email layouts for each season. Delivered social assets to meet extremely tight deadlines during London Fashion Week shows and other major events. Participated in weekly creative brainstorming sessions to discuss, create and present ideas for future events and campaigns.
Freelance Digital Designer at Burberry
May 1, 2017 - September 5, 2025Worked on concept, design, development, testing, and execution of global email campaigns and evites, emphasizing innovative user interaction and multi-language cross-platform email experiences. Designed and launched new email layouts by season. Delivered social assets meeting tight deadlines during London Fashion Week shows and other major events. Participated in weekly creative brainstorming to develop ideas for future events and campaigns.
Freelance Digital Designer at House of Fraser
October 1, 2016 - September 5, 2025Various freelance digital design duties during September 2015 to October 2016.
Freelance Digital Designer at House of Fraser
October 1, 2016 - September 5, 2025Freelance digital design role from September 2015 to October 2016.
Freelance Digital Designer at Burberry
June 1, 2016 - May 31, 2017Working on concept, design, development, testing and execution of global email campaigns and evites, with emphasis on user interaction to create innovative email experiences cross-platform for multiple languages.
Freelance Digital Designer at Burberry
June 1, 2016 - May 31, 2017Working on concept, design, development, testing and execution of global email campaigns and evites, with emphasis on user interaction to create innovative email experiences cross-platform for multiple languages.
Freelance Digital Designer at House of Fraser
April 1, 2016 - September 5, 2025Successfully launched the redesign of the Editorial section on the site. Worked on BAU cross-platform design: emails, home and landing pages, banners, editorials, social, mobile and app content.
Freelance Digital Designer at House of Fraser
April 1, 2016 - September 5, 2025Successfully launched redesign of the Editorial section on the site. Worked on all brand assets including emails, home and landing pages, banners, editorials, social media, mobile, and app content across multiple platforms.
Freelance Digital Designer at House of Fraser
April 1, 2016 - September 5, 2025Launched the re-design of the Editorial section on the site. Worked on all BAU cross-platform designing emails, home and landing pages, banners, editorials, social, mobile, and app content.
Freelance Digital Designer at House of Fraser
January 1, 2016 - April 30, 2016Successfully launching the re-design of the Editorial section on the site. Working on all BAU cross-platform designing emails, home and landing pages, banners, editorials, social, mobile and app content.
Freelance Digital Designer at House of Fraser
January 1, 2016 - April 30, 2016Successfully launching the re-design of the Editorial section on the site. Working on all BAU cross-platform designing emails, home and landing pages, banners, editorials, social, mobile and app content.
Freelance Digital Designer at Mulberry
November 1, 2015 - September 5, 2025Various digital design works during October and November 2015.
Freelance Digital Designer at Mulberry
November 1, 2015 - September 5, 2025Freelance digital design role from October 2015 to November 2015.
Freelance Digital Designer at Mulberry
October 1, 2015 - November 30, 2015Freelance Digital Designer from October 2015 to November 2015 (specific responsibilities not detailed).
Freelance Digital Designer at Mulberry
October 1, 2015 - November 30, 2015Freelance Digital Designer at House of Fraser
September 1, 2015 - October 31, 2016Freelance Digital Designer from September 2015 to October 2016 (specific responsibilities not detailed).
Freelance Digital Designer at House of Fraser
September 1, 2015 - October 31, 2016Freelance Digital Designer at Burberry
April 1, 2015 - September 5, 2025Worked on concept, design, development, testing and execution of global email campaigns and evites focused on user interaction to create innovative email experiences cross-platform for multiple languages. Responsible for designing and launching new email layouts for each season. Delivered social assets meeting extremely tight deadlines during London Fashion Week shows and other major events. Participated in weekly creative brainstorming sessions for future events and campaigns.
Designer / Creative Director at The Mankoo Creative
May 1, 2014 - PresentWorked on various web, digital, social, photography and interactive projects on short term contracts. Recent clients include YouTube, Prodigious & Mulberry.
Designer / Creative Director at The Mankoo Creative
May 1, 2014 - PresentWorked on various web, digital, social, photography, and interactive projects on short-term contracts. Recent clients include YouTube, Prodigious, and Mulberry.
Designer / Creative Director at The Mankoo Creative
May 1, 2014 - PresentWorked on various web, digital, social, photography, and interactive projects on short-term contracts. Recent clients include YouTube, Prodigious, and Mulberry.
Designer / Creative Director at The Mankoo Creative
May 1, 2014 - June 14, 2024Working on various web, digital, social, photography and interactive projects on short term contracts. Recent clients include: YouTube, Prodigious & Mulberry.
Designer / Creative Director at The Mankoo Creative
May 1, 2014 - June 2, 2024Working on various web, digital, social, photography, and interactive projects on short term contracts with clients including YouTube, Prodigious & Mulberry.
Freelance Digital Designer at M&S
August 1, 2013 - September 5, 2025Launched new aspirational look and feel for 'Style Edit' pages and womenswear brand pages. Led creative soft launch for 'Best of British' campaign (M&S new heritage brand). Supported the creative team on all global brand assets including home and landing pages, social, emails, banners, editorials, mobile, app content, and campaigns.
Freelance Digital Designer at Marks & Spencer (M&S)
August 1, 2013 - September 5, 2025Successfully launched the new aspirational look and feel for the ‘Style Edit’ pages and womenswear brand pages. Led creative for the soft launch of the ‘Best of British’ campaign for the M&S ‘new heritage brand’. Supported the creative team across all global BAU channels including home and landing pages, social, emails, banners, editorials and mobile and app content and campaigns.
Freelance Digital Designer at Burberry
August 1, 2013 - April 30, 2015Working on concept, design, development, testing and execution of global email campaigns and evites. Designing and launching new email layouts for each season. Successfully delivering Social assets to meet extremely tight deadlines during the LFW shows and other major events. Participated in weekly creative brainstorming sessions to discuss, create and present ideas for future events and campaigns.
Freelance Digital Designer at Burberry
August 1, 2013 - April 30, 2015Working on concept, design, development, testing and execution of global email campaigns and evites. Designing and launching new email layouts for each season. Successfully delivering social assets to meet extremely tight deadlines during the LFW shows and other major events. Participated in weekly creative brainstorming sessions to discuss, create and present ideas for future events and campaigns.
Freelance Digital Designer at M&S
January 1, 2013 - August 31, 2013Successfully launching the new aspirational look and feel for the ‘Style Edit’ pages and womenswear brand pages. Leading the creative on the soft launch for the ‘Best of British’ campaign (M&S’ new heritage brand). Supporting the creative team wherever needed on all global BAU: home and landing pages, social, emails, banners editorials and mobile and app content and campaigns.
Freelance Digital Designer at M&S
January 1, 2013 - August 31, 2013Successfully launching the new aspirational look and feel for the ‘Style Edit’ pages and womenswear brand pages. Leading the creative on the soft launch for the ‘Best of British’ campaign (M&S‘ new heritage brand). Supporting the creative team where needed on all global BAU: home and landing pages, social, emails, banners editorials and mobile and app content and campaigns.
Mid-weight Digital Designer at Steel London (Debenhams)
December 1, 2012 - September 5, 2025Role involved various digital design duties for the company.
Mid-weight Digital Designer at Steel London / Debenhams
December 1, 2012 - September 5, 2025Mid-weight digital design work from January to December 2012.
Mid-weight Digital Designer at Steel London (Debenhams)
December 1, 2012 - September 5, 2025Digital designer role encompassing varied mid-weight design tasks.
Mid-weight Digital Designer at Steel London (Debenhams)
January 1, 2012 - December 31, 2012Mid-weight Digital Designer role including various responsibilities for the duration of employment.
Mid-weight Digital Designer at Steel London (Debenhams)
January 1, 2012 - December 31, 2012Web Designer / Producer at L. K. Bennett
December 1, 2011 - September 5, 2025Role involved web design and production duties.
Web Designer / Producer at L.K. Bennett
December 1, 2011 - September 5, 2025Web design and production role from September 2010 to December 2011.
Web Designer / Producer at L.K. Bennett
December 1, 2011 - September 5, 2025Web designer and producer role from September 2010 to December 2011.
Web Designer / Producer at L.K. Bennett
September 1, 2010 - December 31, 2011Web Designer / Producer role from September 2010 to December 2011 (specific responsibilities not detailed).
Web Designer / Producer at L.K. Bennett
September 1, 2010 - December 31, 2011Education
Foundation Degree at University of the Arts London: London College of Fashion
September 1, 2003 - June 30, 2005None at London College of Fashion
September 1, 2001 - June 30, 2002Foundation Degree at University of the Arts London: London College of Fashion
September 1, 2003 - June 30, 2005Certifications in Internet business, site development, network technologies and web authoring at LVMT Business School
June 1, 2006 - December 31, 2006First Fashion Award at London College of Fashion
September 1, 2001 - June 30, 2002Foundation Degree, Fashion Design Technology: Designer Pattern Cutter (womenswear) at University of the Arts London: London College of Fashion
September 1, 2003 - June 1, 2005CIW Master Designer: Internet business, site development, network technologies and web authoring at LVM Business School
June 1, 2006 - December 1, 2006First Fashion Award at London College of Fashion
September 1, 2001 - June 1, 2002ND: Fashion and Clothing Surface Pattern at NDU
January 11, 2030 - September 5, 2025Foundation Degree, Fashion Design Technology at University of the Arts London : London College of Fashion
September 1, 2003 - June 1, 2005CIW Master Designer : Internet business, site development, network technologies and web authoring at LVM Business School
June 1, 2006 - December 1, 2006First Fashion Award at London College of Fashion
September 1, 2001 - June 1, 2002ND : Fashion and Clothing Surface Pattern at ND University
January 11, 2030 - September 5, 2025Foundation Degree, Fashion Design Technology: Designer Pattern Cutter (womenswear) at University of the Arts London: London College of Fashion
September 1, 2003 - June 1, 2005CIW Master Designer: Internet business, site development, network technologies and web authoring at LVM Business School
June 1, 2006 - December 1, 2006First Fashion Award at London College of Fashion
September 1, 2001 - June 1, 2002NDU Fashion and Clothing Surface Pattern at NDU
January 11, 2030 - September 5, 2025Qualifications
Motion Design
January 1, 2021 - April 30, 2021User Experience Design Bootcamp
January 1, 2019 - January 31, 2019Front-End Web Development
November 1, 2017 - February 28, 2018Fashion Photography (Studio)
August 1, 2017 - August 31, 2017Adobe After Effects
July 1, 2015 - July 31, 2015Motion Design
January 1, 2021 - April 30, 2021User Experience Design Bootcamp
January 1, 2019 - January 31, 2019Front-End Web Development
November 1, 2017 - February 28, 2018Fashion Photography (Studio)
August 1, 2017 - August 31, 2017Adobe After Effects
July 1, 2015 - July 31, 2015Motion Design Workshop
January 1, 2021 - April 1, 2021User Experience Design Bootcamp
January 1, 2019 - January 1, 2019Front-End Web Development
November 1, 2017 - February 1, 2018Fashion Photography (Studio)
August 1, 2017 - August 1, 2017Adobe After Effects
July 1, 2015 - September 5, 2025Motion Design Workshop
January 1, 2021 - April 1, 2021User Experience Design Bootcamp
January 1, 2019 - January 1, 2019Front-End Web Development
November 1, 2017 - February 1, 2018Fashion Photography (Studio)
August 1, 2017 - August 1, 2017Adobe After Effects
July 1, 2015 - September 5, 2025Motion Design Workshop - Created Academy
January 1, 2021 - April 1, 2021User Experience Design Bootcamp - General Assembly
January 1, 2019 - January 31, 2019User Experience Design Bootcamp - General Assembly
November 1, 2017 - February 28, 2018Front-End Web Development - General Assembly
November 1, 2017 - February 28, 2018Fashion Photography (Studio) - Central Saint Martins
August 1, 2017 - August 31, 2017Adobe After Effects - London Academy of Media, Film and TV
July 1, 2015 - July 31, 2015Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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