Ewurafua Assan
I’m Ewurafua Assan, a Marketing Lead with robust sales experience and a track record of driving profitable growth.
About
I’m Ewurafua Assan, a Marketing Lead with robust sales experience and a track record of driving profitable growth. I’m known for record-setting sales, building lasting customer relationships, and translating insights into strategy. I thrive in fast-paced environments, excel at cold outreach, contract negotiation, and cross-functional collaboration to align marketing with revenue goals.
I specialize in end-to-end marketing, from market research and value proposition refinement to digital campaigns, content creation, and investor pitches. I’m passionate about sustainable business development, data-driven decision making, and leading teams to achieve measurable outcomes across multi-channel programs.
- 12 years' experience
- Joined July 2025
Industry experience
- Retail
- Manufacturing
- Energy & Utilities
- Travel & Hospitality
- Professional Services
- Non-Profit Organization
- Education
- Healthcare
- Media & Entertainment
- Transportation & Logistics
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Work experience· 37 roles
• Developed and executed integrated marketing strategies to drive brand awareness, lead generation, and revenue growth across multiple channels. • Conducted in-depth market research, competitive analysis, and customer segmentation to refine value propositions and identify high-potential sectors. • Led digital marketing efforts including SEO, SEM, content marketing, and website management; created targeted content calendars (blogs, case studies, webinars). • Aligned marketing with sales and product teams, supported sales enablement, defined MQL/SQL criteria, analysed campaign performance, and managed marketing budgets.
Ensured the kitchen was sanitized and followed hygiene standards. Responsible for daily meal preparation; cooked lunch, breakfast and dinner for guests. Coordinated with other staff to ensure timely and high-quality meal service.
Developed and refined compelling grant proposals, ensuring alignment with organizational goals and timely submission for revenue enhancement. Streamlined operational systems and maintained accurate records using Google Sheets to support robust communication with funders. Monitored performance metrics of tutors to ensure high-quality service delivery of our language services. Pitched language services to companies and NGOs using PowerPoint and Canva presentations.
Education· 16
Certifications and awards
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