Available to hire
I’m Ewurafua Assan, a Marketing Lead with robust sales experience and a track record of driving profitable growth. I’m known for record-setting sales, building lasting customer relationships, and translating insights into strategy. I thrive in fast-paced environments, excel at cold outreach, contract negotiation, and cross-functional collaboration to align marketing with revenue goals.
I specialize in end-to-end marketing, from market research and value proposition refinement to digital campaigns, content creation, and investor pitches. I’m passionate about sustainable business development, data-driven decision making, and leading teams to achieve measurable outcomes across multi-channel programs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Researcher & Grant Writer at SPiiKA Inc
October 1, 2024 - June 7, 2025Identified and evaluated potential funding opportunities from corporate and government sources, leveraging market insights to support strategic growth objectives. Developed and refined compelling grant proposals, ensuring alignment with organizational goals and timely submission for revenue enhancement. Streamlined operational systems and maintained accurate records using Microsoft Excel and Google Sheets to support robust communication with funders. Monitored performance metrics to ensure high-quality service delivery, contributing to continuous improvement and relationship management.
Blog Writer at FreshFind
January 1, 2024 - May 31, 2024Researched market trends in sustainable living to inform content strategies, aligning topics with current industry and consumer insights. Generated fresh content ideas and meticulously proofread and edited articles to maintain clarity, consistency, and reader engagement. Optimized blog articles for SEO by incorporating relevant keywords and adhering to industry best practices to drive audience growth. Managed reader engagement by monitoring and responding to comments, fostering a positive community and reinforcing brand loyalty.
Cook at Mabees Restaurant
January 1, 2022 - February 28, 2025Experienced in a high-volume, fast-paced quick service venue. Prepped food for the entire week and managed inventory, including grocery shopping for the business. Cooked breakfast, lunch and dinner takeout for hospital staff and guests. Maintained cleanliness in dining and kitchen areas, ensuring high standards of hygiene.
Parts Assembler at Accurate Machine & Tool
October 1, 2020 - May 31, 2021Responsible for gluing machine parts for water tanks as needed. Arranged the necessary components to ensure a successful gluing system so that the parts do not fall off. Ensured a speedy but concise arrangement of parts.
Line Worker at Upper Crust
October 1, 2017 - April 30, 2019Responsible for fixing croissants on the line in a quick, efficient manner. Assigned to packaging floor in overtime hours, and checked weights of baked goods according to category. Placed respective labels on product boxes prior to shipping, ensuring boxes were not faulty or underweight.
Sous Chef at Kennedy House
June 1, 2017 - August 31, 2017Prepped food for lunch and dinner menus to serve 30-40 residents, as well as sandwich fillings for bagged lunches. Responsible for monitoring kitchen problems and supporting the head chef with food storage and handling, presentation and recipe ideas. Washed dishes, utensils and sanitized the workspace according to Toronto Food Safety and Health Standards.
HVAC Sales Manager at Canadian Home Efficiency Services
June 1, 2016 - June 30, 2017Ensured adherence to current HVAC product pricing, technologies, and services through communication and regular sales meetings. Closed complex sales deals generated by new sales agents who were unable to close deals by themselves. Responsible for resigning faulty paperwork, and conflicts with rental contract details.
HVAC Sales Manager at Utility Savings Corporation
February 1, 2016 - June 30, 2016Earned the highest recorded weekly sales ever in the company's history with a HVAC sales portfolio worth approximately $50,000 in revenue in April 2016. Trained new employees on company policies and procedures. Assessed the strengths and weaknesses of my sales agents, and made sure their daily sales goals were met.
Sales Agent at Ontario Consumers Home Services
October 1, 2014 - January 31, 2016Awarded Best Sales Agent of the week award in November 2014 for exceptional performance. Developed new customer relationships in the assigned market segment, for expanding HVAC, air and water purifying rental programs. Accurately processed paperwork for Energy Star upgrades on inefficient HVAC appliances to improve energy bills in households across the Greater Toronto Area (GTA) and Ottawa.
Researcher & Grant Writer at SPiiKA Inc
October 1, 2024 - PresentIdentified and evaluated potential funding opportunities from corporate and government sources, leveraging market insights to support strategic growth objectives. Developed and refined compelling grant proposals, ensuring alignment with organizational goals and timely submission for revenue enhancement. Streamlined operational systems and maintained accurate records using Microsoft Excel and Google Sheets to support robust communication with funders. Monitored performance metrics to ensure high-quality service delivery, contributing to continuous improvement and relationship management.
Blog writer at FreshFind
May 31, 2024 - July 13, 2025Researched market trends in sustainable living to inform content strategies, aligning topics with current industry and consumer insights. Generated fresh content ideas and meticulously proofread and edited articles to maintain clarity, consistency, and reader engagement. Optimized blog articles for SEO by incorporating relevant keywords and adhering to industry best practices to drive audience growth. Managed reader engagement by monitoring and responding to comments, fostering a positive community and reinforcing brand loyalty.
Cook at Mabees Restaurant
February 28, 2025 - July 13, 2025Experienced in a high-volume, fast-paced quick service venue with ability to perform repetitive motions for short periods of time (up to 2 hours continuously). Prepped food for the entire week and managed inventory, including grocery shopping for the business. Cooked breakfast, lunch and dinner takeout for hospital staff and guests. Maintained cleanliness in dining and kitchen areas, ensuring high standards of hygiene.
Line worker at Upper Crust
May 31, 2021 - July 13, 2025Responsible for throwing out open or damaged croissants on the line. Assigned to packaging floor in overtime hours. Ability to stand, bend, stoop, reach, push, pull and lift 15 to 35 lbs. items repetitively.
Line worker at Upper Crust
January 31, 2022 - July 13, 2025Responsible for fixing croissants on the line in a quick, efficient manner during the overnight shift. Assigned to packaging floor in overtime hours and checked weights of baked goods according to category. Placed respective labels on product boxes prior to shipping, ensuring boxes were not faulty or underweight.
Line worker at Fiera Foods
April 30, 2019 - July 13, 2025Assigned to mezzanine floor, responsible for fixing and pinching croissants on the line in a quick, efficient manner. Assisted other departments in case of line emergencies and errors, contributing to smooth production flow. Consistently able to stand on feet for 7 hours without compromising productivity or quality of work.
Sous Chef at Kennedy House
August 31, 2017 - July 13, 2025Prepped food for lunch and dinner menus to serve 30-40 homeless residents, as well as sandwich fillings for bagged lunches. Responsible for spotting problems in the kitchen and providing high-level support to the head chef with food storage and handling, presentation, and recipe ideas. Washed dishes, utensils and sanitized the workspace according to Toronto Food Safety and Health Standards.
Sales Associate at Guess
October 31, 2017 - July 13, 2025Used an all-hands-on-deck approach to support the sales team across the store. Capable of working at heights greater than 4 feet with use of a ladder or platform. Upheld company merchandising and presentation standards by following established floor sets, price changes, inventory presentation and replenishment standards.
HVAC Sales Manager at Canadian Home Efficiency Services
October 31, 2016 - July 13, 2025Ensured adherence to current HVAC product pricing, technologies, and services through communication and regular sales meetings. Closed complex sales deals generated by new sales agents who were unable to close deals by themselves. Responsible for resigning faulty paperwork, and conflicts with rental contract details.
HVAC Sales Manager at Utility Savings Corporation
June 30, 2016 - July 13, 2025Earned the highest recorded weekly sales in the company's history with a HVAC sales portfolio worth approximately $50,000 in revenue in April 2016. Trained new employees on company policies and procedures. Assessed the strengths and weaknesses of sales agents and ensured daily sales goals were met.
Sales Agent at Ontario Consumers Home Services
January 31, 2016 - July 13, 2025Awarded Best Sales Agent of the week in November 2014 for exceptional performance. Developed new customer relationships in the assigned market segment for expanding HVAC, air and water purifying rental programs. Accurately processed paperwork for Energy Star upgrades on inefficient HVAC appliances to improve energy bills in households across the Greater Toronto Area (GTA) and Ottawa.
Marketing Lead at Loaf Global Co. Ltd
October 1, 2025 - PresentDeveloped and executed integrated marketing strategies to drive brand awareness, lead generation, and revenue growth across multiple channels. Led digital marketing efforts including SEO, SEM, content marketing, and website management; created targeted content calendars. Aligned marketing with sales and product teams, supported sales enablement, defined MQL/SQL criteria, analysed campaign performance, and managed marketing budgets.
Researcher & Grant Writer Intern at SPiiKA Inc
October 1, 2025 - October 18, 2025Developed and refined compelling grant proposals, ensuring alignment with organizational goals and timely submission for revenue enhancement. Streamlined operational systems and maintained accurate records using Google Sheets to support robust communication with funders. Monitored performance metrics of tutors to ensure high-quality service delivery of our language services. Pitched language services to companies and NGOs using PowerPoint and Canva presentations.
Blog Writer Intern at FreshFind
June 1, 2024 - October 18, 2025Researched market trends in sustainable living to inform content strategies. Generated fresh content ideas and proofread/edited articles for clarity and engagement. Optimized blog articles for SEO and managed reader engagement to foster a positive community.
Packer/Inventory Associate at Nearly Famous Enterprises
February 1, 2025 - October 18, 2025Assigned picking sheets of various orders, searched warehouse and online inventory using Sage. Assembled orders efficiently and prepared shipments with various couriers.
Warehouse Associate at Purolator and USPS
June 1, 2020 - October 18, 2025Shipped up to 1500+ quantities of masks and plushie toys per day, ensuring accuracy and timely delivery.
Line Worker at Fiera Foods
April 1, 2019 - October 18, 2025Mezzanine-line worker assisting other departments during line emergencies to maintain production flow.
Sous Chef at Kennedy House
August 1, 2017 - October 18, 2025Prepped food for lunch and dinner menus serving 30-40 homeless residents; assisted head chef with storage, handling, and presentation.
Sales Associate at Guess
October 1, 2017 - October 18, 2025Supported sales team with merchandising and inventory presentation; ensured adherence to floor sets and stock replenishment.
HVAC Sales Manager at Canadian Home Efficiency Services
October 1, 2016 - October 18, 2025Ensured pricing accuracy and product knowledge; closed complex deals and supported new sales agents.
HVAC Sales Manager at Utility Savings Corporation
June 1, 2016 - October 18, 2025Earned the highest weekly sales in company history; trained new employees and evaluated team performance.
Sales Agent at Ontario Consumers Home Services
January 1, 2016 - October 18, 2025Awarded Best Sales Agent of the Week; developed new customer relationships for HVAC, air and water purifying rentals.
Marketing Lead at Loaf Global Co. Ltd
October 20, 2025 - Present• Developed and executed integrated marketing strategies to drive brand awareness, lead generation, and revenue growth across multiple channels.
• Conducted in-depth market research, competitive analysis, and customer segmentation to refine value propositions and identify high-potential sectors.
• Led digital marketing efforts including SEO, SEM, content marketing, and website management; created targeted content calendars (blogs, case studies, webinars).
• Aligned marketing with sales and product teams, supported sales enablement, defined MQL/SQL criteria, analysed campaign performance, and managed marketing budgets.
Kitchen Assistant at Meridian Residence
October 1, 2025 - PresentEnsured the kitchen was sanitized and followed hygiene standards. Responsible for daily meal preparation; cooked lunch, breakfast and dinner for guests. Coordinated with other staff to ensure timely and high-quality meal service.
Researcher & Grant Writer Intern at SPiiKA Inc
October 1, 2024 - October 1, 2025Developed and refined compelling grant proposals, ensuring alignment with organizational goals and timely submission for revenue enhancement. Streamlined operational systems and maintained accurate records using Google Sheets to support robust communication with funders. Monitored performance metrics of tutors to ensure high-quality service delivery of our language services. Marketed language services to companies and NGOs using PowerPoint and Canva presentations.
Packer/Inventory Associate at Nearly Famous Enterprises
January 1, 2022 - February 1, 2025Assigned picking sheets, searched warehouse and online inventory using Sage to verify item availability. Assembled orders for shipment, packaged items for multiple couriers (Canpar, Purolator, USPS). Shipped up to 1500+ quantities of items per day with focus on accuracy and efficiency.
Line Worker at Fiera Foods
October 1, 2017 - April 1, 2019Mezzanine line worker responsible for fixing croissants on the line, assisting other departments during line emergencies, and maintaining hygiene on the production floor. Noted for the ability to stand and work for extended periods while sustaining productivity.
Sales Associate at Guess ?
October 1, 2016 - October 1, 2017Created a positive shopper experience, assisted with inquiries, processed purchases, refunds and exchanges. Maintained merchandising and presentation standards per floor sets, price changes, and inventory replenishment.
Education
Bachelor's Degree at University of the People
January 1, 2019 - December 31, 2023Pre-Management at University of Toronto Scarborough
January 1, 2012 - December 31, 2014International Baccalaureate (IB) Diploma at Tema International School
January 1, 2008 - December 31, 2012Bachelor's Degree at University of the People
January 1, 2019 - December 31, 2023Pre-Management at University of Toronto Scarborough
January 1, 2012 - December 31, 2014International Baccalaureate (IB) Diploma at Tema International School
January 1, 2008 - December 31, 2012Bachelor's Degree at University of South Africa
January 1, 2024 - January 1, 2027Certificate at Cornell University
January 1, 2021 - October 18, 2025Certificate at University of Cape Town
January 1, 2021 - October 18, 2025Pre-Management at University of Toronto Scarborough
January 1, 2012 - January 1, 2014IB Diploma at Tema International School
January 1, 2008 - January 1, 2012Bachelor's Degree at University of South Africa
January 1, 2024 - January 1, 2027Certificate at Cornell University
January 1, 2021 - January 1, 2021Certificate at University of Cape Town
January 1, 2021 - January 1, 2021Bachelor's Degree, Pre-Management at University of Toronto Scarborough
January 1, 2012 - January 1, 2014International Baccalaureate (IB) Diploma at Tema International School
January 1, 2008 - January 1, 2012Qualifications
Certificate, Digital Marketing
January 1, 2021 - December 31, 2021Certificate, Digital Photography
January 1, 2021 - December 31, 2021Industry Experience
Retail, Manufacturing, Energy & Utilities, Travel & Hospitality, Professional Services, Non-Profit Organization, Education, Healthcare, Media & Entertainment, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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