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Creative and data-driven Social Media Manager with 4+ years of experience in social media strategy across TikTok, Instagram, YouTube, and Facebook. Proven end-to-end influencer marketing expertise: creator selection, brief deployment, budget management, and performance reporting. Track record of growing 30K+ communities through hands-on community management, social listening, and platform-native content that consistently drives 25-40% engagement uplifts. Across roles, I’ve led multi-platform campaigns, built communities, and delivered content that resonates with audiences worldwide. I’ve managed portfolios of 75+ creators, partnered with international brands, and delivered campaigns on Instagram, TikTok, and YouTube that boosted engagement by up to 40% and generated measurable leads. Currently based in Paris and pursuing MSc in Digital and Data Marketing at NEOMA Business School, I continue to grow brand voice, audience reach, and online community vitality for clients and teams.…Creative and data-driven Social Media Manager with 4+ years of experience in social media strategy across TikTok, Instagram, YouTube, and Facebook. Proven end-to-end influencer marketing expertise: creator selection, brief deployment, budget management, and performance reporting. Track record of growing 30K+ communities through hands-on community management, social listening, and platform-native content that consistently drives 25-40% engagement uplifts. Across roles, I’ve led multi-platform campaigns, built communities, and delivered content that resonates with audiences worldwide. I’ve managed portfolios of 75+ creators, partnered with international brands, and delivered campaigns on Instagram, TikTok, and YouTube that boosted engagement by up to 40% and generated measurable leads. Currently based in Paris and pursuing MSc in Digital and Data Marketing at NEOMA Business School, I continue to grow brand voice, audience reach, and online community vitality for clients and teams.

Raza Ruthheen

Social Media Manager, Content Creator, Video Editor, +3

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Creative and data-driven Social Media Manager with 4+ years of experience in social media strategy across TikTok, Instagram, YouTube, and Facebook. Proven end-to-end influencer marketing expertise: creator selection, brief deployment, budget management, and performance reporting. Track record of growing 30K+ communities through hands-on community management, social listening, and platform-native content that consistently drives 25-40% engagement uplifts. Across roles, I’ve led multi-platform campaigns, built communities, and delivered content that resonates with audiences worldwide. I’ve managed portfolios of 75+ creators, partnered with international brands, and delivered campaigns on Instagram, TikTok, and YouTube that boosted engagement by up to 40% and generated measurable leads. Currently based in Paris and pursuing MSc in Digital and Data Marketing at NEOMA Business School, I continue to grow brand voice, audience reach, and online community vitality for clients and teams.…Creative and data-driven Social Media Manager with 4+ years of experience in social media strategy across TikTok, Instagram, YouTube, and Facebook. Proven end-to-end influencer marketing expertise: creator selection, brief deployment, budget management, and performance reporting. Track record of growing 30K+ communities through hands-on community management, social listening, and platform-native content that consistently drives 25-40% engagement uplifts. Across roles, I’ve led multi-platform campaigns, built communities, and delivered content that resonates with audiences worldwide. I’ve managed portfolios of 75+ creators, partnered with international brands, and delivered campaigns on Instagram, TikTok, and YouTube that boosted engagement by up to 40% and generated measurable leads. Currently based in Paris and pursuing MSc in Digital and Data Marketing at NEOMA Business School, I continue to grow brand voice, audience reach, and online community vitality for clients and teams.

Available to hire

Creative and data-driven Social Media Manager with 4+ years of experience in social media strategy across TikTok, Instagram, YouTube, and Facebook. Proven end-to-end influencer marketing expertise: creator selection, brief deployment, budget management, and performance reporting. Track record of growing 30K+ communities through hands-on community management, social listening, and platform-native content that consistently drives 25-40% engagement uplifts.

Across roles, I’ve led multi-platform campaigns, built communities, and delivered content that resonates with audiences worldwide. I’ve managed portfolios of 75+ creators, partnered with international brands, and delivered campaigns on Instagram, TikTok, and YouTube that boosted engagement by up to 40% and generated measurable leads. Currently based in Paris and pursuing MSc in Digital and Data Marketing at NEOMA Business School, I continue to grow brand voice, audience reach, and online community vitality for clients and teams.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Tamil

Fluent

Hindi

Fluent

Work Experience

Social Media and Content Manager at Your Friend in Paris

October 1, 2025 - Present

Developed owned social media content strategy across Instagram, Facebook, LinkedIn; managed editorial calendar and produced platform-native content (Reels, visuals, copy), boosting reach by 35%.

Social Media and Marketing Consultant at Independent Clients (Freelance)

February 1, 2025 - September 30, 2025

Social media management, CRM configuration (Zoho), content creation, and video editing for independent clients.

Social Media Manager / Marketing Consultant at Independent Clients (Freelance)

February 1, 2025 - September 1, 2025

Social media management, CRM configuration (Zoho), content creation, and video editing for independent clients.

Growth and Community Manager at Circular

July 1, 2024 - January 31, 2025

Managed end-to-end influencer marketing campaigns; selected content creators and derm influencer profiles, deployed international campaign briefs, managed budgets, coordinated asset delivery, and reported performance. Built and coordinated a portfolio of 75+ content creators; secured partnerships and ensured smooth, on-time campaign execution achieving 33% community growth. Produced earned and owned content across Instagram, TikTok, YouTube (Reels, TikTok, Shorts, Stories) aligned with platform trends, increasing engagement by 30%. Animated brand online community across platforms; managed DMs and comments to build authentic conversations and protect brand reputation; conducted social listening and delivered monthly competitive reports.

Freelance Influencer Marketing Consultant at NEOMA Business School

September 1, 2023 - July 1, 2024

Relocated to France for NEOMA Business School; provided freelance influencer marketing consulting and campaign support.

Social Media and Content Manager at Yalim Art

September 1, 2022 - September 1, 2023

End-to-end influencer marketing campaigns: creator selection, brief deployment, budget management, asset coordination, and performance reporting. Built and coordinated a portfolio of 75+ content creators; secured partnerships and ensured smooth, on-time campaign execution achieving 33% community growth. Produced earned and owned content across Instagram, TikTok, YouTube (Reels, TikTok, Shorts, Stories) aligned with platform trends, increasing engagement by 30%. Animated brand online community across platforms; managed DMs and comments to build authentic conversations and protect brand reputation; conducted social listening and delivered monthly competitive reports.