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Hello! I'm Pablo Cuerva, a passionate UX/UI designer and product designer specializing in retail products and digital experiences. I enjoy crafting user-centered designs and building websites with clean, efficient code. With years of experience in UX research and collaboration across product teams, I bring both creativity and technical expertise to every project. I thrive on turning complex problems into simple and intuitive interfaces, and I love working closely with developers and product managers to create seamless solutions. When I'm not designing, you'll find me coding websites with Next.js or exploring new technologies in the digital space.…Hello! I'm Pablo Cuerva, a passionate UX/UI designer and product designer specializing in retail products and digital experiences. I enjoy crafting user-centered designs and building websites with clean, efficient code. With years of experience in UX research and collaboration across product teams, I bring both creativity and technical expertise to every project. I thrive on turning complex problems into simple and intuitive interfaces, and I love working closely with developers and product managers to create seamless solutions. When I'm not designing, you'll find me coding websites with Next.js or exploring new technologies in the digital space.

Pablo Cuerva

UX Designer, UI Designer, Product Designer, +2

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Hello! I'm Pablo Cuerva, a passionate UX/UI designer and product designer specializing in retail products and digital experiences. I enjoy crafting user-centered designs and building websites with clean, efficient code. With years of experience in UX research and collaboration across product teams, I bring both creativity and technical expertise to every project. I thrive on turning complex problems into simple and intuitive interfaces, and I love working closely with developers and product managers to create seamless solutions. When I'm not designing, you'll find me coding websites with Next.js or exploring new technologies in the digital space.…Hello! I'm Pablo Cuerva, a passionate UX/UI designer and product designer specializing in retail products and digital experiences. I enjoy crafting user-centered designs and building websites with clean, efficient code. With years of experience in UX research and collaboration across product teams, I bring both creativity and technical expertise to every project. I thrive on turning complex problems into simple and intuitive interfaces, and I love working closely with developers and product managers to create seamless solutions. When I'm not designing, you'll find me coding websites with Next.js or exploring new technologies in the digital space.

Available to hire

Hello! I’m Pablo Cuerva, a passionate UX/UI designer and product designer specializing in retail products and digital experiences. I enjoy crafting user-centered designs and building websites with clean, efficient code. With years of experience in UX research and collaboration across product teams, I bring both creativity and technical expertise to every project.

I thrive on turning complex problems into simple and intuitive interfaces, and I love working closely with developers and product managers to create seamless solutions. When I’m not designing, you’ll find me coding websites with Next.js or exploring new technologies in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Designer at Cegid

September 1, 2020 - July 31, 2025

Lead UX designer on an omnichannel and collaborative SaaS solution for stores. UX/UI designer for various retail applications, including stock management and cash register software. Supported user research for a startup at Station F, including designing and implementing a UX research strategy. Created wireframes and high-fidelity mockups using Sketch, Figma, Invision, and Abstract. Collaborated with product teams including front-end developers, UX/UI designers, product owners, and product managers. Contributed to the creation of the Cegid Design System through component creation, guideline documentation, and harmonizing applications. Conducted UX benchmarking, user testing, and quantitative/qualitative questionnaires. Presented and defended design decisions based on Google Material Design guidelines and fundamental design principles such as color theory and cognitive load.